South Africa E-Learning Market Outlook to 2023
By Content (Open Courseware, Customized Multimedia, Simulation Content and Online Test), By Technology (Learning Management System, Smart Classes, Smart Authoring Tools) By Sector (Corporate, Higher Education, K-12 and Vocational training) and By End Users (Corporate Enterprise, Home Users, Non-profit Organizations and Government)
April 2019
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About the Report
About the Report
Market Overview
South Africa E-learning market is at the nascent stage. South Africa E-Learning industry revenue has increased at a positive double digit CAGR during the period 2013-2018. The market is gradually increasing with more number of schools opting for e-learning courses and students adapting newer techniques for learning such as videos, animations and open courseware. The customers in the market are highly price sensitive as there are many players present in the market.
The South Africa E-Learning market has low penetration rate due to lack of trained teachers and low internet penetration in the country. E-Learning services are used by both higher education institutions and MNCs operating in the country. The students opting for e-learning services largely use the open courseware and educational videos, whereas the MNCs majorly prefer LMS services for providing training to their employees.
By Content and Technology: The e-learning industry is dominated by the content segment in the year 2018. The increase in number of enrollments in High schools and growing working population have driven the demand of e-content services in South Africa. Technology services accounted the remaining revenue share in the E-Learning market.
By Type of Content: Open Courseware contributed a major share in terms of generating revenues for the content services in 2018. Open Courseware are largely demanded by High schools and other home users. Customized Multimedia contributed second highest revenue share; whereas online tests accounted a mere share in the overall E-Learning market revenues in 2018.
By Type of Technology: The major share in the technology market is held by learning management system (LMS) due to its increased use in corporate firms. Smart Authoring Tools have the second highest share by revenue followed by smart classes which has a minute share by revenue in 2018.
By Type of Sector: The E-Learning market in South Africa in 2018 was dominated by the corporate education and Government Training Sector services which accounted for more than half of the revenue amongst all the sectors. Higher education has the second highest share. On the other hand, K-12 and vocational training sectors accounted a mere share in the South Africa E-learning market.
By Type of End Users: Corporate Enterprise was the largest contributor to the E-Learning industry in 2018 followed by Home Users, Non-profit Organizations and the Government. Increasing enrollments in the higher education and growing working population has contributed to the increasing demand of E-learning services in the country.
Competitive Landscape
The South Africa E-Learning market is highly fragmented. The market has numerous players operating in the market. The major players in the market by content are Ceed Learning, Cyber Fox, GetSmarter, SAIDE and Via Afrika and by technology are LRMG, Net Learn, TTRO, Signify Softare and Eduboard. These players compete on the basis of target audience, technological capability, distribution network, client acquisition/retention, fees and courses offered.
South Africa E-Learning market Future Outlook
In future, it is anticipated that South Africa E-Learning industry revenue will grow at a positive double digit CAGR of over 12% during the period 2018 – 2023. Increasing demand from corporate clients is likely to drive future demand for LMS services in South Africa with companies adopting smarter techniques to train their employees rather than training them in a physical classroom with trainers. The growth in number of Schools, students and working population in the country will further increase the demand of E-Learning services. South Africa’s High Schools are the most important pillar of its fast-growing E-Learning industry, and it has benefitted the market to grow significantly due to the rising expenditure made by the government of South Africa for the education Sector.
Key Segments Covered
By Content and Technology Services
Content
Open Courseware
Customized Multimedia
Online Tests
Simulation Content
Technology
Learning Management System
Smart Classes
Smart Authoring Tools
By Sector
Corporate Education and Government Training
Higher Education
K-12
Vocational Training
By End Users
Corporate Enterprises
Home Users
Non-profit Organizations
Government
Key Target Audience
Content Providers
Technology Providers
Hardware Providers
Corporate Enterprises
Higher education institutes
K-12 School Chain
Investors
P.E. Firms
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered:
LRMG
Ceed Learning
Edu Board
The Training Room Online (TTRO)
Signify Software
GetSmarter
SAIDE
Khulu Business Solutions
SAIL
ViaAfrika
Key Topics Covered in the Report:
Research Methodology
South Africa E-Learning Market Overview and genesis
South Africa E-Learning Market Size by Revenue (2013-2018)
South Africa E-Learning Market Segmentation (2013 and 2018)
South Africa E-Learning Market Segmentation by Content and Technology Services
South Africa E-Learning Market by type of Content(Open Courseware, Customized Multimedia, Online Test, Simulation Content)
South Africa E-Learning by Technology (Learning Management System, Smart Classes, Smart Authoring Tools)
South Africa E-Learning Market by Sector
South Africa E-Learning Market by End User
South Africa E-Learning Market Pricing Analysis
Trends and development in South Africa E-Learning Market
Issues and Challenges in South Africa E-Learning Market
Government Regulations in South Africa E-Learning Market
South Africa E-Learning Market Ecosystem
SWOT analysis of South Africa E-Learning Market
Competitive Scenario of South Africa E-Learning Market
Heat map and Company Profile of Major Players in South Africa E-Learning Market
Analyst Recommendations in South Africa E-learning Market
Products
Products
By Content and Technology Services : Content (Open Courseware, Customized Multimedia, Online Tests and Simulation Content) and Technology (Learning Management System, Smart Classes and Smart Authoring Tools), By Sector (Corporate Education and Government Training, Higher Education, K-12 and Vocational Training) and By End Users (Corporate Enterprises, Home Users, Non-profit Organizations and Government)
Companies
LRMG, Ceed Learning, Edu Board, The Training Room Online (TTRO), Signify Software, GetSmarter, SAIDE, Khulu Business Solutions, SAIL and ViaAfrika
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Variables (Dependent and Independent)
2.5. Correlation Matrix
2.6. Regression Matrix
2.7. Limitations and Conclusion
3. South Africa E-Learning Market Value Chain Analysis
4. South Africa E-Learning Market Overview and Genesis
4.1. Market Timeline
4.2. Market Overview and Genesis
4.3. ICT Programmes
4.4. South Africa E-learning Ecosystem
5. South Africa E-Learning Market Size by Revenue, 2013-2018
6. South Africa E-Learning Market Segmentation, 2013-2018
6.1. By Content and Technology Services, 2013 - 2018
6.1.1. By Type of Content (Open Courseware, Customized Multimedia, Simulation Content and Online Test), 2013 - 2018
E-learning Content Price, 2018
6.1.2. By Type of Technology (Learning Management System, Smart Authoring Tools, Smart Classes), 2013 -2018
6.2. By Sector (Corporate Education, Higher Education, K-12 and Vocational Training), 2013 - 2018
6.3. By End User (Corporate, Home Users, Non-Profit Organizations and Government), 2018
7. Pricing Analysis of Service and Content Providers in South Africa E-Learning Market
7.1. Eduboard Mobile Solution
7.2. Eduboard Fixed Solution
7.3. Khulu Business
7.4. Khulu Business, Rental Option
7.5. Signify Software
7.6. Bridgewater Learning
8. Trends and Development in South Africa E-Learning Market
9. Issues and Challenges in South Africa E-Learning Market
10. Regulatory Framework in South Africa E-Learning Market
11. Decision Making Process in South Africa E-Learning Market
12. SWOT Analysis for South Africa E-learning Market
13. Competitive Scenario of South Africa E-Learning Market
13.1. Competing Factors, Market Stage, Competition Structure
13.2. Role of Re-Seller
14. Heat Map of South Africa E - Learning Market
15. Profiles of Major E – Learning Companies
15.1. LRMG
15.2. Ceed Learning
15.3. EduBoard
15.4. TTRO
15.5. Signify Software
15.6. GetSmarter
15.7. Saide
15.8. Others (Khulu Business Solutions, SAIL and Via Afrika)
16. South Africa E – Learning Market Future Outlook and Projections, 2018 – 2023E
17. South Africa E – Learning Future Market Segmentation 2018-2023E
17.1. By Content and Technology Services, 2018 - 2023E
17.1.1. By Type of Content (Open Courseware, Customized Multimedia, Simulation Content, Online Test), 2018 - 2023E
17.1.2. By Technology Type (LMS, Smart Authoring Tools, Smart Classes), 2018 - 2023E
17.2. By Sector (Corporate Education and Government Training, Higher Education, K-12, Vocational Training), 2018 - 2023E
17.3. By End Users (Corporate, Non-Profit Organizations, Home Users, Government), 2018 - 2023E
18. Analyst Recommendations – Success Factors
Disclaimer
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