India Preschool and Daycare Services Market Outlook to 2022
by Market Structure (Organized and Unorganized) and by Regions (Delhi NCR, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, Madhya Pradesh, Rajasthan and Gujarat)
May 2018
120
About the Report
About the Report
India Preschool and Daycare Services Market Size and Overview
Market Size: The India Preschool Market has grown from INR ~ Crore in CY'12 to INR ~ Crore in CY'17 registering a robust CAGR of ~%. Currently, the market has been placed in medium growth stage with high potential of future expansion especially in corporate daycare segment. The market's penetration rate has been as low as ~% by the end of the review period. Various factors supporting growth in market size include rising parental concerns regarding better childhood education and proper brain development, the threat of secure enrolment in renowned K-12 schools and rapid increase in working-women population and nuclear family structures especially in urban areas creating an acute deficiency of time and resources to look after children 24x7. A substantial increase in the number of schools extending day care & pre-schooling facilities across India especially in Tier I cities has positively augmented the industry size. There have been ~ preschools and daycare centers operating in the market in CY'17. Easy expansion through franchise system and penetration into untapped regions of Tier II and III cities along with requirement of low financial & infrastructural investments have led to easy expansion in the number of play schools and daycare centers. Rising standard of living has been maneuvering parents to become more brand conscious. Increase in disposable income, adaptation of international curriculum by major pre-schooling chains have surged market growth.
Market Segmentation by Market Structure
By Number: In CY'17, there have been ~ organized preschool and daycare centers operating in the country accounting for ~% of the market share. The unorganized sector has been predominant accounting for ~% of the overall market with approximately ~ numbers of schools & centers. Average class size is ~ kids per school in organized market and ~ kids in unorganized market.
By Revenue: Organized players contributed INR ~ Crore, accounting for ~% share in the overall market. Their share has been growing with expanding brand consciousness & quality concerns in the country. On the other hand, with a lion share of ~%, the unorganized sector has generated INR ~ Crore in CY'17 which has been anticipated to rise with the increasing facilities and centers.
Competitive Landscape
Competition in the preschool and daycare services market has been highly fragmented due to the presence of large market for unorganized players. Major organized players or the branded preschool chains have approximately similar market share in terms of revenue and number in CY'17. Kidzee has leaded the market in terms of number of centers having ~% share in the overall market in CY'17. This has been followed by Bachpan, Euro Kids, Shemrock and Treehouse Play School. There are ~ players competing in the market in CY'17. Market has been highly unregulated by government in terms of setting up a day care centre, facilities to be provided and quality standards to be maintained by day care centers.
Future Outlook for India Preschool and Daycare Services Market
Market Size: India preschool and daycare services market has been anticipated to showcase a substantial growth at a CAGR of ~% during the forecast period (CY'17-CY'22E). Growth during this period is expected to be supported by Rapidly Rising Baby population, Increased number of preschool and daycare centers in Tier II/III cities, Favorable government initiatives towards increasing women participation in labor force, Adaptation of child friendly curriculum based on a blend of western and Indian values, Increase in the number of nuclear family structures/units, Rise in general awareness regarding benefits and importance of ECCE, Increase in confidence of parents in private daycare centers and others. The overall preschool and daycare services market is expected to generate revenue of INR ~ crore by the end of CY'22.
Market Segmentation: It has been estimated that the number of preschools and daycare service providers would increase to ~ in CY'22 from ~ in CY'17. Out of these ~ would be organized players accounting for ~% share in the market, while ` would be in the unorganized players. Similarly, it has been anticipated that organized market players would account for generating INR ~ Crore. The market would remain largely unorganized, with these players generating INR ~ Crore in CY'22 accounting for ~% of the market share.
Key Topics Covered in the Report
- India Preschool and Daycare Services Market Introduction and Overview
- India Preschool and Daycare Services Market Size by Revenue, CY'12-CY'17
- India Preschool and Daycare Market Segmentation by Market Structure (Organized and Unorganized)-CY'17
- India Preschool and Daycare Market Regional Analysis (Delhi NCR, Uttar Pradesh, Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, Madhya Pradesh, Rajasthan and Gujarat) on the basis of Number of centers, Proportional shares, Macroeconomic Framework, major corporate daycare centers operating, average fee structure, Future
- Investment Model & Business Models Operating in India
- Company Profiles of Major Preschools and Daycare Service Providers (Kidzee, Shanti Juniors, Hello Kids, Bachpan a Playschool, Shemrock, The Treehouse, EuroKids, Little Millenium, SmartKidz, Podar Jumbo Kids, TIME Kids and Apple Kids)
- Customer profiling including decision making parameters, pain points, Comparison Table for Tier I v/s Tier II/III cities.
- Corporate Daycare snapshot including government regulations, market structure, business models, success case studies and company Profiles of Major Corporate Daycare Services Providers (KLAY & The Little Company, Your Kids “R” Our Kids, Little Big World, WeCare, IPSAA Daycare, Intellitots, Elly Child Care and Amelio)
- SWOT Analysis
- Perceptual Map of Top 20 Players on the basis of market share, curriculum offered and number of centers, CY'17
- Social media presence comparison table of major preschool brands
- Government Rules and Regulations for Preschool and Daycare Service Market
- Teacher Training Programs for Preschool and Daycare Service Market
- Growth Drivers in India Preschool and Daycare Services Market
- Market Restraints in India Preschool and Daycare Services Market
- Future Outlook to India Preschool and Daycare Services Market, Future growth drivers, Developing Regions, Market Segmentation (Organized and Unorganized by Number and Revenue)
- Analyst Recommendation for India Preschool and Daycare Services Market
- Macro-economic factors affecting India Preschool and Daycare Services Market
Products
Products
Companies
Table of Contents
Table of Contents
1. Research Methodology
1.1 Market Definitions
1.2 Abbreviations
1.3. Consolidated Research Approach
1.4 Market Sizing and Limitation
1.5 Variables (Dependent and Independent)
1.6 Research Methodology - India Preschool and Day Care Services Market
1.7 Research Methodology - India Preschool and Day Care Services Market
2. Executive Summary
3. India Preschool and Day Care Services-Market Ecosystem CY'17
4. India Preschool & Day Care Services Market-Roadmap for Industry Timeline and Overview
5. India Preschool and Day Care Services Market Size By Revenue, CY'12-CY'17
6. India Preschool and Day Care Services Market-Major Trends
7. India Preschool and Day Care services Market-Major Market Restraints
8. India Preschool and Day Care Services Market Segmentation By Market Structure, CY'17
9. India Preschool and Day Care Services Market: Regional/State Wise Analysis
9.1 Case Study I: Delhi NCR
9.2 Case Study II: Maharashtra
9.3 Case Study III: Karnataka
9.4 Case Study IV: Andhra Pradesh
9.5 Case Study IV: Uttar Pradesh
9.6. Case Study V: Tamil Nadu
9.7. Case Study VI: Madhya Pradesh
9.8 Case Study VII: Rajasthan
10. India Preschool and Day Care Services Market - Investment Model for Setting up a Preschool & Day Care Center
10.1 Investment Model for India Preschool and Day Care Services Market - Fixed Cost Incurred
10.2 Investment Model for India Preschool and Day Care Services Market - Variable Cost Incurred
10.3 Investment Model for India Preschool and Day Care Services Market - Revenue Earned and Profit Analysis (Final Analysis)
11. Business Models Prevailing in India Preschool Market
12. SWOT Analysis for India Preschool and Day Care Services Market
13. Government Regulatory Guidelines For Private Play Schools In India
14. Snapshot: Preschool Teacher Training Programs Success Stories
15. India Preschool and Day Care Services
15.1 India Preschool and Day Care Services: Decision Making Parameters
15.2 India Preschool and Day Care Services Market: Customer Pain Points
15.3 India Preschool and Day Care Services Market: Tier-I V/s Tier II & III Cities-Cross Comparison Table
16. India Preschool and Day Care Services Market: Corporate Day Care/Creche Facility Snapshot
16.1 Corporate Day Care-Market Snapshot
16.2 Business Models in India Corporate Day Care Market
17. Company Profile of Major Players in Corporate Day Care
17.1 KLAY & The Little Company
17.2 Your Kids “R” Our Kids
17.3 The Little Big World
17.4 WeCare Learning Pvt. Ltd.
17.5 Feathertouch International
17.6 IPSAA Day Care
17.7 Intellitots Preschool & Day Care
17.8 Elle Child Care
17.9 Amelio
18. Competitive Scenario in India Preschool & Day Care Services Market
18.1 Social Media Presence of Major Competitors in India Preschool & Day Care Services Market
18.2 Competition Analysis of Major Preschools & Day Care Centers in India, FY'17
19. Company Profile of Pre-School and Day Care Companies
19.1 Kidzee
19.2 Shanti Juniors
19.3 Hello Kids
19.4 Bachpan a Play School
19.5 Shemrock Preschool
19.6 The Treehouse Play School
19.7 EuroKids Preschool
19.8 Little Millennium
19.9 Smartkidz
19.10 Podar Jumbo Kids
19.11 Time Kids Preschool
19.12 Apple Kids International Preschool
20. India Preschool and Day Care Services Future Market Segmentation by Revenue & Number of Centers, CY'22E
21. India Preschool and Day Care Market-Analyst Recommendation
List of Figure
Figure 13.2: Various Government Regulations Concerning India Preschool and Day Care Services Market India, CY'17
Figure 13.3: Various Government Regulations Concerning India Preschool and Day Care Services Market India, CY'17
Figure 14.1: Status of Teaching Regulations, Requirements, Major Institutes and Success Stories of Preschool Teacher Training Programs in India Preschool and Day Care Services Market
Figure 15.1: Major decision making parameters in India Preschool and Day Care Market, CY'17
Figure 15.2: Major pain points faced by Indian parents in India Preschool and Day Care Market, CY'17
Figure 16.1: Government Regulations Involved in Relation with Corporate Day Care Facilities, Government Objectives, Taxability and Challenges.
Figure 16.2: Snapshot on Corporate Day Care Market in India
Figure 17.1: KLAY Revenue in INR Crore, FY'12-FY'16
Figure 17.2: The Little Company Revenue in INR Crore, FY'12-FY'17
Figure 17.3: KLAY PBT in INR Crore, FY'12-FY'16
Figure 17.4: The Little Company PBT in INR Lakhs, FY'12-FY'16
Figure 17.5: YKROK Company Market Size on the Basis of Revenue in INR Crore, FY'12-FY'15
Figure 17.6: YKROK Company Revenue Mix, FY'14 & FY'15
Figure 17.7: YKROK Company Case Study for Corporate Day Care, FY'17
Figure 17.8: The Little Big World Revenue in INR Crore, FY'13-FY'17
Figure 17.9: The Little Big World Working Capital in INR Thousand, FY'15-FY'17
Figure 17.10: WeCare Revenue in INR Crore, FY'12-FY'16
Figure 17.11: The Little Big World PBT in INR Lakhs, FY'13-FY'17
Figure 17.12: IPSAA Day Care Revenue in INR Crore, FY'13-FY'17
Figure 17.13: Intellitots Preschool & Day Care Revenue in INR Crore, FY'13-FY'17
Figure 13.2: Various Government Regulations Concerning India Preschool and Day Care Services Market India, CY'17
Figure 13.3: Various Government Regulations Concerning India Preschool and Day Care Services Market India, CY'17
Figure 14.1: Status of Teaching Regulations, Requirements, Major Institutes and Success Stories of Preschool Teacher Training Programs in India Preschool and Day Care Services Market
Figure 15.1: Major decision making parameters in India Preschool and Day Care Market, CY'17
Figure 15.2: Major pain points faced by Indian parents in India Preschool and Day Care Market, CY'17
Figure 16.1: Government Regulations Involved in Relation with Corporate Day Care Facilities, Government Objectives, Taxability and Challenges.
Figure 16.2: Snapshot on Corporate Day Care Market in India
Figure 17.1: KLAY Revenue in INR Crore, FY'12-FY'16
Figure 17.2: The Little Company Revenue in INR Crore, FY'12-FY'17
Figure 17.3: KLAY PBT in INR Crore, FY'12-FY'16
Figure 17.4: The Little Company PBT in INR Lakhs, FY'12-FY'16
Figure 17.5: YKROK Company Market Size on the Basis of Revenue in INR Crore, FY'12-FY'15
Figure 17.6: YKROK Company Revenue Mix, FY'14 & FY'15
Figure 17.7: YKROK Company Case Study for Corporate Day Care, FY'17
Figure 17.8: The Little Big World Revenue in INR Crore, FY'13-FY'17
Figure 17.9: The Little Big World Working Capital in INR Thousand, FY'15-FY'17
Figure 17.10: WeCare Revenue in INR Crore, FY'12-FY'16
Figure 17.11: WeCare World PBT in INR Lakhs, FY'13-FY'17
Figure 17.12: IPSAA Day Care Revenue in INR Crore, FY'13-FY'17
Figure 17.13: Intellitots Preschool & Day Care Revenue in INR Crore, FY'13-FY'17
Figure 18.1: Market Share of Major Preschools and Day Care Centers on the Basis of Number of Centers in Percentage (%), CY'17
Figure 18.2: Competition Parameters for Leading Players in the Market, CY'17
Figure 19.1: Kidzee preschool Revenue, FY'12-FY'17
Figure 19.2: Zee Learn Revenue Split, FY'12-FY'17
Figure 19.3: Kidzee Number of Centers by Region, FY'17
Figure 19.4: Kidzee Number of Centers, FY'13-FY'17
Figure 19.5: Kidzee Enrollment, FY'12-FY'17
Figure 19.6: Shanti Juniors Programs Offered and Other Statistics, FY'17
Figure 19.7: Shanti Juniors Revenue in INR Crore, FY'13-FY'17
Figure 19.8: Shanti Juniors Number of preschools in Major Cities, FY'17
Figure 19.9: Shanti Juniors PBT in INR Crore, FY'13-FY'17
Figure 19.10: Hello Kids Revenue, FY'13-FY'17
Figure 19.11: Hello Kid PBT, FY'13-FY'17
Figure 19.12: Bachpan Revenue in INR Crore, FY'12-FY'17
Figure 19.13: Bachpan PBT in INR Lakhs, FY'12-FY'17
Figure 19.14: Bachpan Number of preschools in Major Cities, FY'17
Figure 19.15: Bachpan Revenue Mix, FY'15-FY'17
Figure 19.16: Shemrock Revenue in INR Crore, FY'13-FY'17
Figure 19.16: Shemrock Revenue in INR Crore, FY'13-FY'17
Figure 19.17: The Treehouse Playschool Revenue, FY'12-17
Figure 19.18: The Treehouse Playschool Number of Centers in India, FY'17
Figure 19.19: Treehouse Play School EBITDA, FY'12-FY'17
Figure 19.20: Treehouse Play School Revenue Split by Business Model, FY'14-FY'16
Figure 19.21: Treehouse Play School Teaching Staff, FY'12-FY'17
Figure 19.22: Treehouse Play School Working Capital, FY'12-FY'17
Figure 19.23: EuroKids Revenue in INR Crore, FY'12-17
Figure 19.24: EuroKids PBT in INR Crore, FY'12-17
Figure 19.24: EuroKids PBT in INR Crore, FY'12-17
Figure 19.25: Little Millennium Revenue Growth, FY'12-FY'17
Figure 19.26: Smartkidz Revenue Growth in INR Crore FY'12-FY'17
Figure 19.27: Smartkidz PBT in INR Crore FY'12-FY'17
Figure 19.28: Podar Jumbo Kids Revenue in INR Crore, FY'12-FY'16
Figure 19.29: Podar Jumbo Kids PBT in INR Crore, FY'12-FY'16
Figure 20.1: India Preschool and Day Care Services Future Market Size on the Basis of Revenue, CY'18-CY'22
Figure 20.2: Estimated Increase in Number of Working Women Population, Millions
Figure 20.3: Estimated Increase in Number of Nuclear Families in Thousands
Figure 20.4: India Preschool and Day Care Services Future Market Segmentation on the basis of Market Structure by Revenue, CY'22E
Figure 20.5: India Preschool and Day Care Services Future Market Segmentation on the basis of Market Structure by Number of Centers, CY'22
Figure 21.1: India Preschool and Day Care Services Market Analyst Recommendations
List of Table
Table 1.1: Correlation Matrix for India Preschool and Day Care Services Market
Table 1.2: Regression Coefficient Output for India Preschool and Day Care Services Market
Table 2.1: India Preschool & Day Care Services Market Best Performing Entities, CY'17
Table 8.1: Cross Comparison of Key Parameters (Revenue, Number & Others) of Organized & Unorganized sectors, CY'17
Figure 9.1: Delhi NCR Preschool and Day Care Services Market Regional Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure & Future Analysis, CY'17
Table 9.2: Maharashtra Regional Analysis on the basis of Number of Preschools, Corporate Day Care, Fee Charged & Others, CY'17
Table 9.3: Karnataka Preschool and Day Care Services Market Regional Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure & Others with Prime Focus on Bengaluru City, CY'17
Table 9.4: Andhra Pradesh Preschool & Day Care Market Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure & Others with special focus on Hyderabad City, CY'17
Table 9.5: Uttar Pradesh Preschool & Day Care Market Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure, CY'17
Table 9.6: Tamil Nadu Preschool & Day Care Market Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure, CY'17
Table 9.7: Madhya Pradesh Preschool & Day Care Market Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care, Fee Structure & Others, CY'17
Table 9.8: Rajasthan Preschool & Day Care Market Analysis on the basis of Number of Preschools, Macroeconomic Framework, Corporate Day Care & Others, CY'17
Table 10.1: Assumptions Undertaken for the Investment Model, CY'17
Table 10.2: Fixed Cost Required for Toys and Outdoor Equipments, CY'17
Table 10.3: Variable Cost & Annual Royalty Incurred in India Preschool and Day Care Market, CY'17
Table 10.4: Manpower and Variable Cost Incurred in terms of Staff Salaries in India Preschool and Day Care Services Market, CY'17
Table 10.5: Revenue Earned by Players in India Preschool and Day Care Services Market
Table 10.6: Profit Earned by Players in India Preschool and Day Care Services Market
Table 11.1: Type of Business Model Followed and Description, CY'17
Table 13.1: General Norms And Standards for Preschools in India, CY'17
Table 15.1: Comparative Analysis of Different Consumer Centric Parameters in Tier I & Tier II/III cities of India, CY'17
Table 16.1: Business Models Used by Corporate Day Care Facilities in India, CY'17
Table 17.1: KLAY & The Little Company Profile including Company Overview, Corporate Day Care, Sample Routine
Table 17.2: KLAY & The Little Company Profile including Company Overview, Corporate Day Care, Sample Routine
Table 17.3: Company Profile on Your Kids R Our Kids Including Overview, Strengths/USP and Programs Offered
Table 17.4: Little Big World Company Profile Including Overview, Programs, Crèche, Captive Day Care and Others, CY'17
Table 17.5: Little Big World Company Profile Including Overview, Programs, Crèche, Captive Day Care and Others, CY'17
Table 17.6: WeCare Company Profile Including Overview, USP and Corporate Tie-Ups, CY'17
Table 17.7: WeCare Company Profile Including USP, Programs and MNC Tie-Ups &Others, CY'17
Table 17.8: Feathertouch International Company Profile Including Overview and Programs, Day Care Service & Programs Offered, CY'17
Table 17.9: IPSAA Company Profile Including Overview, Programs and Corporate Day Care Business Models, CY'17
Table 17.10: Intellitots Preschool and Day Care Company Profile Including Overview, USP, Preschools, Bouncing Baby Program, Day Care and After School Care, CY'17
Table 17.11: Intellitots Day Care Center, Location, Age Group & Timings and Services Offered, CY'17
Table 17.12: Elle Child Care Company Profile Including Overview, Services to Corporates and Programs Offered, CY'17
Table 17.13: Elle Child Care Company Profile Including Programs Offered and Company Financials, CY'17
Table 17.14: Amelio Company Profile Including Overview, Corporate Day ARE Facility and Programs Offered, CY'17
Table 18.1: Social Media Presence of 7 Major Players in India Preschool & Day Care Services Market, CY'17
Table 18.2: Comparison Table of Major players in India Preschool and Day Care Services Market, FY'17
Table19.1: Kidzee Profile including Company Overview, Business Strategies & Key Launches, FY'17
Table 19.2: Kidzee Profile including Company Overview, Business Strategies & Key Launches, FY'17
Table 19.3: Kidzee Programs Offered Including Age Group, Duration & Description
Table 19.4: Shanti Juniors Profile including Company Overview, Strengths, Programs and Business Strategies, FY'17
Table 19.5: Shanti Juniors Teaching Approaches and Focus Points, FY'17
Table 19.6: Hello Kids Profile including Company Overview, Business Strategies & Others, FY'17
Table 19.7: Hello Kids Franchise Including Space Requirement, Investment, Rate of Return, Training Details, Term Details and Others, FY'17
Table 19.8: Bachpan Profile Including Overview and Programs, FY'17
Table 19.9: Bachpan Profile Including Overview, Programs, Strengths and Meals, FY'17
Table 19.10: Shemrock Preschool Profile Including Overview, Programs and Curriculum, Facilities, Mid-Day Meals and Day Care Facility, FY'17
Table 19.11: Shemrock Preschool Franchise Model and Requirements, FY'17
Table 19.12: The Treehouse Playschool Profile including Company Overview, Business Model Followed and Others, FY'17
Table 19.13: EuroKids Preschool Profile Including Overview, Curriculum, Innovations, Security and Teach Child Ration
Table 19.14: EuroKids Preschool Profile Including Overview, Curriculum, Innovations, Security & Teach Child Ration, FY'17
Table 19.15: EuroKids Preschool Programs Offered and Activities, FY'17
Table 19.16: Little Millennium Profile Including Overview, Activities Offered, Programs, Security Measures, FY'17
Table 19.17: Little Millennium Programs Offered, Student Teacher Ratio, Number of Centers and Others, FY'17
Table 19.18: Smartkidz Profile Including Overview, Programs Offered and Number of Centers, FY'17
Table 19.19: Podar Jumbo Kids Profile Including Overview, Programs Offered and USP, FY'17
Table 19.20: Podar Jumbo Kids Profile Including Programs and Clients, FY'17
Table 19.21: Podar Jumbo Kids Space and Facility, FY'17
Table 19.22: Podar Jumbo Kids Franchise Requirements, FY'17
Table 19.23: TIME Kids Preschool Profile Including Overview and Programs Offered, FY'17
Table 19.24: TIME Kids Preschool Profile Including Curriculum Offered, FY'17
Table 19.25: TIME Kids Preschool Franchise Model, FY'17
Table 19.26: Apple Kids International Preschool Profile Including Overview, Programs Offered and Franchise Opportunity Offered, FY'17
Table 20.1: India Preschool and Day Care Services Future Market Segmentation and Opportunities, CY'18-CY'22
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