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Report Title

Ocado - Verdict Company Briefing

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Ocado - Verdict Company Briefing

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Ocado - Verdict Company Briefing

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Ocado - Verdict Company Briefing

Executive Summary

Ocado is the UK's only pureplay online grocery retailer. The retailer has a partnership with Waitrose which allows Ocado to source Waitrose branded and third party branded products.

Key Findings

Benchmark your performance in food & grocery with detailed key performance indicators across sales and space data for Ocado

As a wholesaler or supplier, identify the unique potential of Ocado as a new retail partner by understanding its specialist range strategy

Assess the UK online grocery market by understanding the only pureplay operation competitng with the Big Four


Providing better service than its rivals remains, to a very great extent, Ocado's unique selling point. To maintain this, it will have to continue to invest to make sure its systems are better than its competitors and probably sacrifice some margin to make sure operating resources are available to maintain and improve delivery standards.

Reasons To Buy

How will Ocado continue to grow sales as competition increases online

What are the key threats and opportunities for this unique retailer

How will Ocado's market share grow as CFC2 comes into operation

1 Outlook

1.1 Overview

1.2 Food & Grocery

1.2.1 Ocado's adapted operating model can drive profitable growth

1.2.2 Additional fulfilment options will boost customer numbers

1.2.3 Expanding its non-food offer will drive grocery sales growth

2 Company Overview

2.1 Overview

2.2 Company Information

2.3 Proposition

3 Recent Key Events

3.1 Overview

3.2 Company News

3.2.1 Ocado to create nearly 1,800 jobs before Christmas

3.2.2 Ocado moves toward overseas expansion deal

3.2.3 Ocado signs up for fourth customer fulfilment centre

3.2.4 Ocado to open Liverpool distribution centre

3.2.5 Ocado continues to launch specialist non-food websites

3.2.6 Co-founder Jason Gissing retires

3.3 Multichannel Developments

3.3.1 Ocado warns Morrisons about contract terms

3.3.2 Ocado developing pick and pack robots

3.3.3 Ocado launches a Scan & Shop app

3.3.4 Ocado to trial a click & collect service

4 Financial Performance

4.1 Overview

4.2 Current Trading

4.3 Five Year Key Statistics

5 Operating Performance

5.1 Overview

5.2 Sector Summary

5.2.1 Sales

6 Methodology

6.1 Methodology: Outlook

6.2 Methodology: Company Overview

6.3 Methodology: Recent Key Events

7 Appendix

7.1 About Verdict Retail

7.2 Disclaimer

To know more information on Purchase by Section, please send a mail to

Figure 1: Ocado should look to support other retailers to get online, like it has done with Morrisons, 2014

Figure 2: Ocado must look to offer convenient collection points like Waitrose has done with temperature controlled lockers, 2014

Figure 3: Fetch allows customers to have their orders delivered at the same time as their groceries, 2014

Figure 4: Ocado logo, 2014

Figure 5: Ocado UK sales (GBPm) and y-o-y change (%), to December 2010-15e

Figure 6: Ocado UK operating profit (GBPm), to December 2008-13

Figure 7: Ocado sales split by sector (%), calendar year to December 2015e

Figure 8: Ocado food & grocery sales (GBPm) and year-on-year change (%), calendar year to December 2010-15e

Figure 9: Ocado food & grocery market shares (%), for calendar years 2010-15e

Table 1: Online food & grocery shoppers stating how they currently use, and will use in the future, alternatives to home delivery (%), 2014

Table 2: Ocado company information, 2014

Table 3: Ocado retail proposition, 2014

Table 4: Ocado trading update

Table 5: Ocado trading update

Table 6: Ocado UK key operating statistics, 2010-15e

Table 7: Ocado UK trading record, 2005-15e

Table 8: Ocado UK trading record, 2005-15e

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