Recently Viewed
empty-cart

There are no Recent Items

Close
Login/Register

Close
Single User License Price USD 995
Single User License Price INR 69650
Corporate User License Price USD 2985
Corporate User License Price INR 208950
Site License Price USD 1990
Site License Price INR 139300
Request a Quote

Report Title

Success Case Study: Coles "Little Shop" Campaign - How a miniature campaign yielded massive rewards

Quote Request for License Type
License Type Price  
Single User License USD 995
Site License USD 1990
Enterprise Wide License USD 2985
"Thanks for submitting the form. Our marketing team will connect back to you for the budget constraint."
Close
REQUEST A CUSTOMIZED RESEARCH

Report Title

Success Case Study: Coles "Little Shop" Campaign - How a miniature campaign yielded massive rewards


Quote Request for License Type
License Type Price  
Single User License USD 995
"Thanks for letting us know your requirement. Our research team will connect back to you for the bespoke requirement."
Close
REQUEST FOR SAMPLE REPORT

Report Title

Success Case Study: Coles "Little Shop" Campaign - How a miniature campaign yielded massive rewards

"Thanks for submitting the form. The concerned team will send the sample report in the next 12 hours."
"Thank you for downloading the sample report."
Close

Success Case Study: Coles "Little Shop" Campaign - How a miniature campaign yielded massive rewards



Executive Summary

Success Case Study: Coles "Little Shop" Campaign-How a miniature campaign yielded massive rewards

Summary

"Success Case Study: Coles "Little Shop" Campaign", is part of GlobalData's Successes and Failures research. It focuses on the Australian supermarket Coles, which executed a promotional campaign that had the unexpected result of garnering enthusiasm among both children and adults. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product or campaign launch.

The arrival of global supermarket retailers in Australia has palpably dented the dominance of local giants, compelling them to devise more innovative ways to retain their market power and remain relevant in an increasingly competitive industry. In doing so, it is critical to recognize that there is more to grocery store choice than simply price competition. Shoppers are influenced by an array of diverse factors including product quality, brand preferences, convenience, and promotional offers.

Scope

- In Australia, over one third of consumers agree that their children decide what products they purchase for them. This ability to affect purchase choices was undoubtedly put into practice during the "Little Shop" campaign, in part propelling the promotion to success.

- Collectible promotions tap into a range of consumer-and human-needs and motivations, including the satisfaction in earning a guaranteed reward and the fear of missing out (FOMO).

- Over half of Australians consider frequent promotions and price discounts to be one of the most influential factors when deciding where to shop for groceries. Limited-time offers such as the "Little Shop" campaign have the potential to appeal to such shoppers who are drawn to periodic store specials.

Reasons to buy

- Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Coles

Woolworths

Costco

Aldi

Amazon

Vegemite

Nutella

Weet-Bix

Tim Tams

White King

Success, failure, CPG, FMCG, retail, supermarket, grocery, campaign, promotion, collectible, plastic, children, pester power, FOMO


Related Products in vertical
red-whiteline

RECENT VIEWED REPORTS



Sign up for newsletter

Close
Apply For Job

  • Applicant Name
  • Job Function
  • Total Experience
  • Skills
  • Email ID
  • Notice Period
  • Current CTC & Expected CTC
  • Phone Number
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Your resume has been successfully received. HR will connect you within 14 days in case your resume gets shortlisted."
Close
Download Company Brochure

  • Name
  • Email
  • Company Name
  • Select Country*
  • Phone Number
  • Validation
  •   info-icon

    If validation code does not match, please refresh the page.

Close
Engage With Us

  • Name
  • Designation
  • Email
  • Phone No.
  • Company Name
  • Company URL
  • Select Country*
  • Requirements/ Comments
  • Validation
  • captcha  info-icon

    If validation code does not match, please refresh the page.

  • "Thanks for submitting the form. The concerned team will respond to your query in the next 8-12 hours"
Close

Compare

Expand

person