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Report Title

Fireworks in the UK Capsule Report - 2017

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Fireworks in the UK Capsule Report - 2017


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Fireworks in the UK Capsule Report - 2017

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Fireworks in the UK Capsule Report - 2017



Executive Summary

Fireworks in the UK Capsule Report-2017

Summary

The "Fireworks in the UK Capsule Report-2017", report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks. The report analyses the market, the major players, the main trends, and consumer attitudes to buying fireworks.

The percentage of people buying fireworks has decreased 1.4 percentage points from 2016 to 2017, but more consumers are purchasing them for Bonfire Night. Consumers are price sensitive, which is influencing their choice of retailer for fireworks.

Scope

- Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. However, Bonfire Night remains the most important occasion; 50.5% of consumers purchased fireworks for the event.

- Value for money is the top driver of store selection for purchasing fireworks, but safety remains an important driver.

Reasons to buy

- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings.

- Understand what drives retailer choice among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.

Table of Contents

Buying dynamics

Occasion

Store selection

Channel usage

Fulfilment

Spending

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Fireworks shopper penetration (by demographic and by region), 2017

Fireworks shopper profile (by demographic and by region), 2017

Which occasion consumers purchase fireworks for, 2017 and ppt change on 2016

Drivers of store selection, 2017 and ppt change on 2016

Consumers using each channel for purchasing fireworks, 2017

Consumers using each device for purchasing fireworks, 2017

Fulfilment options for firework purchases made online, 2017

Average spend on fireworks, 2017 and change on 2016

Percentage of people buying fireworks (by demographic), 2017

Planned/impulse overall firework purchases, 2016 and 2017

Planned/impulse firework purchases by firework type, 2016 and 2017

List of Tables

Products purchased: fireworks, 2016 & 2017

Retailers used: fireworks, 2016 & 2017

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Tesco

ASDA

Sainsbury's

Aldi

Morrisons

B&M

Firework Crazy

Wyevale

Fireworks, Bonfire Night, New Year's Eve, Halloween, Christmas, Diwali, Chinese New Year, Birthdays, Hanukkah, Wedding


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