Retailing in Turkey Market Shares Summary & Forecasts to 2021
December 2017
114
About the Report
About the Report
Retailing in Turkey, Market Shares, Summary & Forecasts to 2021
Summary
"Retailing in Turkey, Market Shares, Summary & Forecasts to 2021", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Turkeyn retail environment. In addition, it analyzes the key consumer trends influencing Turkeyn retail industry.
Gradual GDP recovery over the next five years, rising employment, increasing wages, and rising household consumption expenditure are among the major factors driving retail sales in the country. Retail sales grew at a healthy CAGR of 11.1% during 2011-2016 to reach TL632 billion in 2016. Furthermore, sales are projected to register a CAGR of 9.9% during 2016-2021, to reach TL1,011.2 billion by 2021.
What else does this report offer?
In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
The report also details major retailers in each category group with their product proposition analysis and market positioning in 2016 along with recent key developments
Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
Qualitative and quantitative insights of changing retail dynamics across various channels
Scope
Turkey retail sector is forecast to grow at a CAGR of 9.9% between 2016 and 2021 to reach TL 1,011.2bn, increasing by TL379.2bn.
Online retail sales in the country have recorded strong growth at a CAGR of 23.5% between 2011-2016 and reached TL9.4 billion in 2016.
The major clothing & footwear retailers in the country are expanding their reach in the market by opening new stores
Food and grocery is anticipated to grow at a CAGR of 10.2% during 2016-2021, from TL388.3 billion in 2016 to Tl631.2 billion by 2021.
High-end electronics such as high resolution televisions with smart features and smart phones is forecast to drive the Electricals sector growth
Reasons to Buy
Gain comprehensive knowledge on 26 product categories in Turkeyn retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2011, with forecasts until 2021
Products
Companies
LC Waikiki
DeFacto
Koton
H&M
Boyner
Zara
YKM
BIM
Migros
A101
Carrefour
Sok
Vatan
Teknosa
Arçelik
Media Markt
Bimeks
Gratis
Watsons
Avon
Yves Rocher
Amway
Bellona
Tekzen
IKEA
Koctas
Bauhaus
Table of Contents
Table of Contents
Table of Contents
Key Findings
The State of the Nation
The State of Retail
Clothing & Footwear
Food & Grocery
Electricals
Health & Beauty
Home
Others
Definitions
Methodology
List of Figure
List of Table
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.