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Report Title

UK Kitchen Textiles - 2018

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UK Kitchen Textiles - 2018


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UK Kitchen Textiles - 2018



Executive Summary

UK Kitchen Textiles-2018

Summary

"UK Kitchen Textiles-2018", report forms part of the Home Retail Series, and offers a comprehensive insight into retailing of kitchen textiles products in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kitchen towels, oven gloves, aprons and tea cosies. Consumer data is based on our 2018 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.

The UK kitchen textiles makret has returned to growth despite shrinking volumes. Dunelm and Tesco are the retailers most under threat. Consumers are spending more, but less often and less impulsively.

Scope

- Inflation has pushed up overall spend

- Consumers are replacing kitchen textiles items less regularly

- Consumers are looking for value when shopping for kitchen textiles

- Supermarkets dominate, but online is catching up.

Reasons to buy

- Recognise the rise of the value players and discounters in the kitchen textiles market

- Learn how emphasis has moved from functionality to style

- Understand the implications of reusbale re-emerging over disposable

- Gain an understanding of online sales in kitchen textiles, which have finally started to gain traction.

Table of Contents

ISSUES AND STRATEGIES

Main issues in bathroom textiles:

Rise of the value players and discounters

Emphasis moves from functionality to style

Reusable re-emerges over disposabl

Online sales finally start to gain traction

Strategies for success

THE MARKET

Overall sector size and growth

Sector size and growth: tea towels

Sector size and growth: kitchen hand towels

Sector size and growth: oven gloves

Sector size and growth: aprons

Sector size and growth: tea cosies

Category growth and size 2018-2020

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer key comparatives

Retailer profiles

Dunelm

Tesco

Sainsbury's

B&M

Asda

Wilko

IKEA

The Range

Amazon

THE CONSUMER

Headlines

Penetration and profiles

Average spend

Net agreement statements

Research process

Factors of importance

Purchase motivation

Drivers of store choice

Drivers of store choice by retailer

Retailer usage

Channel usage

Online fulfilment

Considerd and used conversion

Further details

Methodology

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-tea towels, 2017-23e

Market growth-tea towels, 2017-23e

Market size-kitchen hand towels, 2017-23e

Market growth-kitchen hand towels, 2017-23e

Market size-oven gloves, 2017-23e

Market growth-oven gloves, 2017-23e

Market size-aprons, 2017-23e

Market growth-aprons, 2017-23e

Market size-tea cosies, 2017-23e

Market growth-tea cosies, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 kitchen textiles retailers, 2018e

Change in share among top 10 kitchen textiles retailers on 2017

Kitchen textiles market share for Dunelm, 2016-18e

Retailer demogrpahics for Dunelm, 2018

Customer share overall by category for Dunelm, 2018

Kitchen textiles market share for Tesco, 2016-18e

Retailer demogrpahics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Kitchen textiles market share for Sainsbury's, 2016-18e

Retailer demogrpahics for Sainsbury's, 2018

Customer share overall by category for Sainsbury's, 2018

Kitchen textiles market share for B&M, 2016-18e

Retailer demogrpahics for B&M, 2018

Customer share overall by category for B&M, 2018

Kitchen textiles market share for Asda, 2016-18e

Retailer demogrpahics for Asda, 2018

Customer share overall by category for Asda, 2018

Kitchen textiles market share for Wilko, 2016-18e

Retailer demographics for Wilko, 2018

Customer share overall by category for Wilko, 2018

Kitchen textiles market share for IKEA, 2016-18e

Retailer demographics for IKEA, 2018

Customer share overall by category for IKEA, 2018

Kitchen textiles market share for The Range, 2016-18e

Retailer demographics for The Range, 2018

Customer share overall by category for The Range, 2018

Kitchen textiles market share for Amazon, 2016-18e

Retailer demographics for Amazon, 2018

Customer share overall by category for Amazon, 2018

Overall penetration for kitchen textiles, 2018

Profile by demographic for kitchen textiles, 2018

Penetration by region for kitchen textiles, 2018

Overall penetration for kitchen towels, 2018

Profile by demographic for kitchen towels, 2018

Penetration by region for kitchen towels, 2018

Overall penetration for oven gloves, 2018

Profile by demographic for oven gloves, 2018

Penetration by region for oven gloves, 2018

Overall penetration for aprons, 2018

Profile by demographic for aprons, 2018

Penetration by region for aprons, 2018

Overall penetration for tea cosies, 2018

Profile by demographic for tea cosies, 2018

Penetration by region for tea cosies, 2018

Net agreement statements, 2018

Research process for kitchen textiles, 2018

Factors of importance for kitchen textiles, 2018

Drivers of stores choice for kitchen textiles, 2018

Retailer usage for overall kitchen textiles, 2018

Channel usage for overall kitchen textiles, 2018

Channel usage for hand towels, 2018

Channel usage for teatowel, 2018

Channel usage for tea cosy, 2018

Channel usage for oven gloves, 2018

Channel usage for apron, 2018

Online fulfilment for kitchen textiles, 2018

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top nine retailers, financial year ending 2018

Average spend by product

Purchase motivation for kitchen textiles and subcategory, 2018

Drivers of store choice by retailer for kitchen textiles, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall kitchen textiles, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Dunelm

Tesco

B&M

The Range

Sainsbury's

Argos

Asda

Wilko

Home Bargains

Aldi

Lidl

IKEA

Amazon

John Lewis

Poundland

TK Maxx

Primark

Beales

Debenhams

Poundstretcher

Lakeland

Kitchen textiles, Kitchen, Textiles, Kitchen towels, Tea towels, Hand towels, Oven gloves, Aprons, Tea cosies, Dunelm, Tesco, B&M, The Range


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