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Report Title

The UK Homewares Market 2018 - 2023

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The UK Homewares Market 2018 - 2023


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The UK Homewares Market 2018 - 2023

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The UK Homewares Market 2018 - 2023



Executive Summary

The UK Homewares Market 2018-2023

Summary

"The UK Homewares Market 2018-2023", report offers a comprehensive insight into the homeswares market in the UK, analysing the market, the major players, the main trends, and consumer attitudes. It covers five different homewares sub-sectors and provides forecasts to 2023.

Adverse weather conditions hit homewares sales in the first half of 2018 impacting overall growth. Demand for homewares is expected to increase as housing transactions pick up from 2019. Lighting's stronger link to the housing market compared to other categories means that it will grow faster than other categories over the next five years. Decorative-which is a very discretionary category-will have the slowest growth of all subcategories as consumers cut back on non-essential spending.

Scope

- By 2023 general merchandise will overtake homewares specialists and become the leading channel for homewares with 28.1% of the market.

- Kitchenware is the most shopped for category. Growth in kitchenware is largely driven by the health and wellness trend creating a greater interest in cooking from scratch.

- A fast fashion attitude to homewares among retailers and influencers is leading younger shoppers to purchasing homewares more frequently with 60% of 16-24 year olds and 70% of 25-34 year olds purchasing homewares at least every 7-9 months.

Reasons to buy

- See which areas your customers deem the most important and understand how you perform in these areas to benchmark performance and identify weak points.

- Gain a better understanding of the challenges facing department stores, including the how the growth of value general merchandisers, and online players such as Amazon pose a threat.

- Understand market drivers and inhibitors, as well as retailer strategies for success.

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in homewares

Main issues in gardening

Sainsbury's creating a general merchandise powerhouse

Department stores at risk of becoming irrelevant in homewares

Amazon gaining market share but still has limitations

Value retailers continue their assault in home

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category dynamics: textiles

Category dynamics: kitchen & dining

Category dynamics: household

Category dynamics: decorative

Category dynamics: lighting

Online dynamics

Spend per head

WHERE PEOPLE SHOP

Headlines

Channels of distribution

Market shares

Anticipated changes in share

Five year market shares

Comparative metrics

Visited and purchased retailers

Retailer profiles:

B&M

Dunelm

IKEA

John Lewis

The Range

Retailers of note:

Home Bargains

Amazon

ASDA

Marks and Spencer

Matalan

Competitor dynamics

HOW PEOPLE SHOP

Headlines

Who shops and where they are located

What people purchase

Channels used by consumers

Online fulfilment

Frequency of shopping

WHY PEOPLE SHOP

What's important when purchasing

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Overall homewares category growth, 2018-2013

Overall Homewares: Size of the market, 2013-2023e

Overall Homewares: growth rates, 2013-2023

Homewares sub-categories size & growth (textiles)

Homewares sub-categories size & growth (kitchen & dining)

Homewares sub-categories size & growth (household)

Homewares sub-categories size & growth (decorative)

Homewares sub-categories size & growth (lighting)

Online penetration for the homewares sector

Online size and growth rates

Spend per head Homewares

Homewares channels of distrubution, 2018-2023

Market shares of top 10 Homewares retailers, 2017, 2018

Top 10 most visited Homewares retailers, 2017, 2018

Top 10 most purchased from Homewares retailers, 2017, 2018

B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

B&M: Homewares market share, 2013-2018e

Dunelm: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Dunelm: Homewares market share, 2013-2018e

IKEA: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

IKEA: Homewares market share, 2013-2018e

John Lewis: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

John Lewis: Homewares market share, 2013-2018e

The Range: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

The Range: Homewares market share, 2013-2018e

Shopper penetration by demographic for Homewares, 2018

Penetration for Homewares sub-categories, 2018

Shopper profile by demographic for Homewares, 2018

Online penetration for Homewares 2013-2023e

Online fufilment for Homewares, 2018

Frequency of Homewares purchases by demographic, 2018

What's important when important when purchasing Homewares, 2017, 2018

What's important when important when purchasing Homewares by gender, 2017, 2018

List of Tables

The sector at a glance

Spend per head

Channels of distrubution

Anticipated changes in share

Five year market shares

Comparative metrics for Homewares retailers

Comparative retailer overlaps

Channel usage by demographics

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

ASDA

Marks & Spencer

Matalan

Dunelm

John Lewis

IKEA

B&M

Argos

The Range

Wilko

Tesco

Next

Home Bargains

Amazon

Homebase

B&M

Home Bargains

Wilko

ASDA

Tesco

Wyevale

Wickes

Screwfix

Argos

Amazon

Sainsbury's

Dobbies

Bunnings

Wesfarmers

Notcutts

Patch

Textiles, Kitchen & dining, Household, Decorative, Lighting, Department stores, Online, Grocers, Dunelm, John Lewis, B&M, IKEA, Argos, The Range, Wilko, Tesco, Next


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