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Report Title

UK Gardening - 2018

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UK Gardening - 2018


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UK Gardening - 2018

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UK Gardening - 2018



Executive Summary

UK Gardening-2018

Summary

"UK Gardening-2018", report offers comprehensive insight and analysis of the gardening market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on greenstock & growing media, garden tools and garden utensils. Consumer data is based on our 2018 UK gardening survey, using a panel of 2,000 nationally representative consumers.

In 2018, gardening spend is set to grow 1.5% on 2017, driven by plants & seeds, which remain popular despite financial concerns. The tough economic conditions are clamping down on the market however as the discounters gain more traction and the majority of survey respondents citing financial constraints as preventing them from making more expensive purchases.

Scope

- Gardening is set to be worth GBP3.0bn in 2018

- Value merchandisers set to be the key winners in 2018

- Financial constraints are limiting category spend.

Reasons to buy

- Uncover how online will shape the gardening market over the next five years.

- Discover which retailers will become a greater threat within gardening and how other retailers can defend their share.

- Maximise sales opportunities by better understanding why shoppers buy within gardening and what encourages shoppers to select a particular retailer.

- Understand which garden type represents an "untapped opportunity" over the next five years.

- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research.

Table of Contents

ISSUES AND STRATEGIES

Main issues in gardening:

The size of new homes is falling and ownership is changing

UK shoppers are feeling the financial pinch

Product replacement is the purchase motivation

Online threatens the existence of bricks & mortar stores

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: Greenstock & growing media

Sector size and growth: Plants & seeds

Sector size and growth: Growing media, turf & chemicals

Sector size and growth: Garden tools

Sector size and growth: Garden sundries

Sector size and growth: Clothing & accessories

Sector size and growth: Garden power tools

Sector size and growth: Garden hand tools

Sector size and growth: Garden utensils

Sector size and growth: Pots and planters

Sector size and growth: Garden containers

Sector size and growth: Watering & water

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Homebase/ Bunnings

Wyevale Garden Centres

Dobbies

Tesco

Wilko

B&M

Blue Diamond

Notcutts

THE CONSUMER

Headlines

Net agreement statements

Garden types

Gardening activities

Gardening skill level

Research process

Penetration and profiles

Average spend

Purchase motivation

Retailer usage

Considered and used conversion

Retailer usage

Drivers of retailer choice

Channel usage

Things retailers should improve on

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-Greenstock & growing media, 2017-23e

Market growth-Greenstock & growing media, 2017-23e

Market size-Plants & seeds, 2017-23e

Market growth-Plants & seeds, 2017-23e

Market size-Growing media, turf & chemicals , 2017-23e

Market growth-Growing media, turf & chemicals , 2017-23e

Market size-Garden tools, 2017-23e

Market growth-Garden tools, 2017-23e

Market size-Garden sundries, 2017-23e

Market growth-Garden sundries, 2017-23e

Market size-Clothing & accessories, 2017-23e

Market growth-Clothing & accessories, 2017-23e

Market size-Garden power tools, 2017-23e

Market growth-Garden power tools, 2017-23e

Market size-Garden hand tools, 2017-23e

Market growth-Garden hand tools, 2017-23e

Market size-Garden utensils, 2017-23e

Market growth-Garden utensils, 2017-23e

Market size-Pots and planters, 2017-23e

Market growth-Pots and planters, 2017-23e

Market size-Garden containers, 2017-23e

Market growth-Garden containers, 2017-23e

Market size-Watering & water, 2017-23e

Market growth-Watering & water, 2017-23e

Category growth and size by greenstock and growing media, garden tools and garden utensils, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 gardening retailers, 2018e

Change in share among top 10 gardening retailers on 2017

Gardening market share for B&Q, 2016-18e

Retailer demographics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Gardening market share for Homebase/ Bunnings, 2016-18e

Retailer demographics for Homebase/ Bunnings, 2018

Customer share overall by category for Homebase/ Bunnings, 2018

Gardening market share for Wyevale Garden Centres, 2016-18e

Retailer demographics for Wyevale Garden Centres, 2018

Customer share overall by category for Wyevale Garden Centres, 2020

Gardening market share for Dobbies, 2016-18e

Retailer demographics for Dobbies, 2018

Customer share overall by category for Dobbies, 2018

Gardening market share for Tesco, 2016-18e

Retailer demographics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Gardening market share for Wilko, 2016-18e

Retailer demographics for Wilko, 2018

Customer share overall by category for Wilko, 2018

Net agreement statements, 2018

Penetration of different outdoor gardening areas, 2018

Gardening activities undertaken in the past year, 2018

Gardening skill level, 2018

Research process for gardening, 2018

Time spent on research process for gardening, 2018

What did customers research when buying gardening, 2018

Overall penetration for gardening, 2018

Profile by demographic for gardening, 2018

Penetration by region for gardening, 2018

Overall penetration for greenstock & growing media, 2018

Penetration by demographic for greenstock & growing media, 2018

Overall penetration for garden tools, 2018

Penetration by demographic for garden tools, 2018

Overall penetration for garden utensils, 2018

Penetration by demographic for garden utensils, 2018

Purchase motivation for overall gardening and subcategory, 2018

Importance of different purchase factors, overall gardening, 2018

Retailer usage for overall gardening, 2018

Considered and used conversion by retailer, 2018

Retailer usage for overall gardening, 2018

Channel usage for overall gardening, 2018

Online delivery fulfilment for gardening, 2018

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall gardening, 2018

Channel usage for overall gardening, 2018

Drivers of retailer choice

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

B&Q

Homebase/ Bunnings

Wyevale Garden Centres

Dobbies

Tesco

Wilko

B&M

Blue Diamond

Notcutts

Amazon

Poundland

Home Bargains

Morrisons

Gardening, Greenstock, Growing media, Garden tools, Garden utensils, Brexit, Weather, Discounters, B&Q, Homebase/ Bunnings, Wyevale Garden Centres, Dobbies, Tesco, Wilko, B&M, Blue Diamond, Notcutts, Amazon, Poundland, Home Bargains, Morrisons


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