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Report Title

The UK DIY & Gardening Market 2018 - 2023

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The UK DIY & Gardening Market 2018 - 2023


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The UK DIY & Gardening Market 2018 - 2023

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The UK DIY & Gardening Market 2018 - 2023



Executive Summary

The UK DIY & Gardening Market 2018-2023

Summary

"The UK DIY & Gardening Market 2018-2023", offers a comprehensive insight into the DIY & Gardening market in the UK, analysing the market, the major players, the main trends, and consumer attitudes, as well as providing forecasts out to 2023.

The DIY market will grow 9.5% between 2018 and 2023-an additional GBP661m. The growth forecast to 2023 is at a lower rate than previous estimates due to the slower than anticipated recovery in the housing market. UK gardening spend will rise 8.6% between 2018 and 2023, boosted by an ageing population, the popularity of grow-your-own-in particular the trend for succulents and cacti among millennials-as well as the trend for outdoor living products, such as furniture.

Scope

- Homebase's market share has been significantly eroded after Wesfarmer's disastrous acquisition. Learn which retailers have stolen its market share and how to capitalise on its fallout.

- Trade focused retailers are flourishing as the do-it-for-me trend grows and increases demand for tradesmen. Understand how this will impact the DIY market and learn what measures to take to overcome this threat.

- Understand how smaller homes and generation rent is negatively impacting the DIY & gardening market and how retailers can shift their propositions to overcome challenges.

- Online sales of DIY & gardening are forecast to increase by GBP598mn to 2023, an increase of 53.0% on 2018. Understand how retailers are driving this growth through new online concepts in gardening and faster fulfilment in DIY.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in both the DIY market and gardening market will be the fastest performing to ensure more focus and investment in these winning product areas.

- Use our in-depth analysis of struggling market leaders, B&Q and Homebase, to understand how to steal their shoppers and market share.

- Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.

- Utilise our strategies of success to identify growth opportunities and capitalise on emerging consumer trends.

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in underwear

Main issues in DIY & Gardening:

Value merchandisers are disrupting the market

Online penetration is set to grow substantially to 2023

Trade-focused players are gaining due to do-it-for-me

Demand is impacted by generation rent and small homes

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Category growth: DIY

Category growth: Gardening

Overall market size: DIY

Overall market size: Gardening

Overall sector growth: DIY

Overall sector growth: Gardening

Category dynamics: DIY

Category growth: DIY

Category dynamics: Gardening

Category growth: Gardening

Spend per head

Spend per head-DIY

Spend per head-Gardening

Overall market size: Garden centers

Overall sector growth: Garden centers

Change in expenditure through garden centers

WHERE PEOPLE BUY

Headlines

Store visits

Channels of distribution

Market shares: DIY

Market shares: Gardening

Anticipated changes in share: DIY

Anticipated changes in share: Gardening

Five year market shares: DIY

Five year market shares: Gardening

Comparative metrics

Visited and purchased retailers: DIY

Visited and purchased retailers: Gardening

Retailer profiles:

B&Q

Homebase/Bunnings

Wickes

Screwfix

B&M

Wilko

Wyevale

Retailers of note:

Dobbies

Amazon

Home Bargains

Notcutts

Competitor dynamics

HOW & WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Which categories they buy

Which items they buy

Online penetration for both DIY & Gardening

Online size and growth rates for both DIY & Gardening

Channels used by consumers: DIY

Channels used by consumers: Gardening

Online fulfilment: DIY

Online fulfilment: Gardening

Frequency of shopping: Gardening

Frequency of shopping: DIY

What's important when purchasing DIY

What's important when purchasing Gardening

Retailer recommendations

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Overall DIY category growth, 2018-2013

Overall gardening category growth, 2018-2014

Overall DIY: Size of the market, 2013-2023e

Overall Gardening: Size of the market, 2013-2023e

Overall DIY: growth rates, 2013-2023

Overall Gardening growth rates, 2013-2023

DIY sub-categories size & growth (decorative DIY)

DIY sub-categories size & growth (Power tools & security)

DIY sub-categories size & growth (Lightside DIY)

DIY sub-categories size & growth (Heavyside DIY)

Gardening sub-categories size & growth (Greenstock & growing media)

Gardening sub-categories size & growth (Gardening tools)

Gardening sub-categories size & growth (Garden structures)

Gardening sub-categories size & growth (Garden utensils)

Gardening sub-categories size & growth (Outdoor living)

Spend per head DIY

Spend per head Gardening

Gardening sub-categories size & growth (garden centers)

Change in gardening expenditure through garden centers, 2013-2018

Change in gardening expenditure through garden centers, 2018-2023

DIY channels of distrubution, 2018-2023

Gardening channels of distrubution, 2018-2023

Market shares of top 10 DIY retailers, 2017, 2018

Market shares of top 10 gardening retailers, 2017,2018

Top 10 most visited DIY retailers, 2017, 2018

Top 10 most visited gardening retailers, 2017, 2018

Top 10 most purchased from DIY retailers, 2017, 2018

Top 10 most purchased from gardening retailers, 2017, 2018

B&Q: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

B&Q: DIY market share, 2013-2018e

B&Q: gardening market share, 2013-2018e

Homebase/Bunnings: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Homebase/Bunnings: DIY market share, 2013-2018e

Homebase/Bunnings: gardening market share, 2013-2018e

Wickes: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Wickes: DIY market share, 2013-2018e

Screwfix: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Screwfix: DIY market share, 2013-2018e

Screwfix: gardening market share, 2013-2018e

B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

B&M: DIY market share, 2013-2018e

B&M: gardening market share, 2013-2018e

Wilko: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Wilko: DIY market share, 2013-2018e

Wilko: gardening market share, 2013-2018e

Wyevale: shopper dynamics, where else they shop, and shopper penetration by demographics 2018

Wyevales: gardening market share, 2013-2018e

Shopper penetration by demographic for DIY, 2018

Penetration for DIY sub-categories, 2018

Shopper profile by demographic for DIY, 2018

Shopper profile by product for DIY, 2018

Shopper penetration by demographic for gardening, 2018

Shopper penetration by product for gardening, 2018

Penetration for gardening sub-categories, 2018

Shopper profile by demographic for gardening, 2018

Online penetration for DIY & gardening, 2013-2023e

Online size and growth rates for DIY & gardening, 2013-2023e

Channel fufilment for DIY, 2018

Channel fufilment for gardening, 2018

Online fufilment for DIY, 2018

Online fufilment for Gardening, 2018

Frequency of DIY purchases by demographic, 2018

Frequency of gardening purchases by demographic, 2018

What's important when important when purchasing DIY, 2017, 2018

What's important when important when purchasing DIY by gender, 2017, 2018

What's important when purchasing gardening, 2017, 2018

What's important when purchasing gardeing by gender, 2017, 2018

Liklihood of recommending a retailer to a friend, 2018

List of Tables

The sector at a glance

Spend per head: DIY

Spend per head: Gardening

Channels of distrubution: DIY

Channels of distrubution: Gardening

Anticipated changes in share: DIY

Anticipated changes in share: Gardening

Five year market shares: DIY

Five year market shares: Gardening

Comparative metrics for DIY & Gardening retailers

Comparative retailer overlaps: DIY

Comparative retailer overlaps: Gardening

Channel usage by demographics: DIY

Channel usage by demographics: Gardening

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

B&Q

Homebase

B&M

Home Bargains

Wilko

ASDA

Tesco

Wyevale

Wickes

Screwfix

Argos

Amazon

Sainsbury's

Dobbies

Bunnings

Wesfarmers

Notcutts

Patch

DIY, Gardening, Greenstock and growing media, Outdoor living, Gardening tools, Garden structures, Garden utensils, Power tools, Security, Heavyside, Lightside, Market size, growth, market shares, online, B&Q, Homebase, B&M, Home Bargains, Wilko, ASDA, Tesco, Wyevale, Wickes, Screwfix, Argos, Amazon, Sainsbury's , Dobbies, Bunnings, Wesfarmers, Notcutts


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