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Report Title

UK Bathroom Textiles - 2018

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UK Bathroom Textiles - 2018


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UK Bathroom Textiles - 2018



Executive Summary

UK Bathroom Textiles-2018

Summary

"UK Bathroom Textiles-2018", report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2023. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on face cloths, towels and bath mats. Consumer data is based on our 2018 UK Bathroom Textiles survey, using a panel of 2,000 nationally representative consumers.

2018 category growth is forecast to be weak. Towels set to be the fastest growing segment to 2023. Online set to account for 16.6% of category sales in 2018. Online players & value merchandisers lead the growth.

Scope

- Category shoppers are typically female and younger

- Replacement is the key category purchase motivation

- Shoppers spend less than an hour researching items.

Reasons to buy

- Learn how low consumer confidence is leading to trading down

- Understand how replacement motivation and the cool housing market is limiting sales

- Gain an understanding of how online is threatening high street retailers

- Recognise the implications of cotton prices which are set to increase in 2018.

Table of Contents

ISSUES AND STRATEGIES

Main issues bathroom textiles:

Low consumer confidence is leading to trading down.

Replacement motivation & cool housing market limits sales

Online is threatening high street retailers

Cotton prices are set to increase in 2018

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: face cloths

Sector size and growth: towels

Sector size and growth: bath mats

Category growth and size 2018-2020

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Key comparatives

Retailer profiles

Dunelm

John Lewis

Asda

Marks and Spencer

B&M

Other retailers: Shop Direct, Next, IKEA, Sainsbury's

THE CONSUMER

Headlines

Net agreement statements

Penetration and profiles

Research process

Purchase motivation

Factors of importance

Product details

Average spend

Channel usage

Fulfilment

Conversion rates

Retailer usage by segment

Drivers of store choice

Drivers of retailer choice

Further details

Methodology

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market size and growth-face cloths, 2017-23e

Market size and growth-towels, 2017-23e

Market size and growth-bath mats, 2017-23e

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Top 10 bathroom textiles retailers, 2018e

Change in share among top 10 bathroom textiles retailers on 2017

Bathroom textiles market share for Dunelm, 2016-18e

Retailer demogrpahics for Dunelm, 2018

Customer share overall by category for Dunelm, 2018

Bathroom textiles market share for John Lewis, 2016-18e

Retailer demogrpahics for John Lewis, 2018

Customer share overall by category for John Lewis, 2018

Bathroom textiles market share for Asda, 2016-18e

Retailer demogrpahics for Asda, 2018

Customer share overall by category for Asda, 2018

Bathroom textiles market share for Marks and Spencer, 2016-18e

Retailer demogrpahics for Marks and Spencer, 2018

Customer share overall by category for Marks and Spencer, 2018

Bathroom textiles market share for B&M, 2016-18e

Retailer demogrpahics for B&M, 2018

Customer share overall by category for B&M, 2018

Net agreement statements, 2018

Overall penetration for bathroom textiles, 2018

Profile by demographic for bathroom textiles, 2018

Penetration by region for bathroom textiles, 2018

Overall penetration for face cloths, 2018

Profile by demographic for face clothsx, 2018

Penetration by region for face cloths, 2018

Overall penetration for towels, 2018

Profile by demographic for towels, 2018

Penetration by region for towels, 2018

Overall penetration for bath mats, 2018

Profile by demographic for bath mats, 2018

Penetration by region for bath mats, 2018

Penetration by gender and demographic for bathroom textiles products, 2018

Penetration by age for bathroom textiles products, 2018

Research process for bathroom textiles

Factors of importance for overall bathroom textiles, 2018

Channel usage for overall bathroom textiles, 2018

Fulfilment online devices for bathroom textiles, 2018

Fulfilment for purchases of bathroom textiles, 2018

Driver of store choice for bathroom textiles, 2018

Drivers of retailer choice for bathroom textiles, 2018

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Purchase motivation

Product details

Average spend by product

Channel usage for overall bathroom textiles 2018

Considered, used and conversion for overall bathroom textiles, 2018

Retailer usage by segment

Drivers of store choice

Drivers of store choice by retailer

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

B&M

Dunelm

John Lewis

Shop Direct

Next

Marks and Spencer

Home Bargains

Poundland

Amazon

The Towel Shop

Sainsbury's

Asda

IKEA

Tesco

Aldi

Lidl

Wilko

Argos

Habitat

Primark

Debenhams

Bathroom Textiles, Bathroom, Textiles, Face cloths, Face flannels, Towels, Hand towel, Bath towel, Bath sheet, Beach towel, Bath mats, Soft fabric mat, Toilet pedestal mat , B&M, Dunelm, John Lewis, Shop Direct, Next, Marks and Spencer


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