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Report Title

The UK Stationery Market 2018 - 2023

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The UK Stationery Market 2018 - 2023


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The UK Stationery Market 2018 - 2023

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The UK Stationery Market 2018 - 2023



Executive Summary

The UK Stationery Market 2018-2023

Summary

"The UK Stationery Market 2018-2023", report offers comprehensive insight and analysis of the stationery market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on seven key sub-categories: paper & notebooks, writing & drawing instruments, desk accessories, postage & packaging, storage, arts & crafts and other stationery. Consumer data is based on our 2018 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers and our 2018 UK Stationery survey of 2,000 nationally representative consumers.

The UK stationery market is forecast to reach GBP2.2bn in 2018, having grown 15.4% between 2013 and 2018. While the sector is set to outperform the UK non-food market over the next five years, categories such as postage & packaging are forecast to lag behind. Volumes were hindered in 2017 due to the rising cost of raw materials creating high inflation in the market and deterring consumers from spending. Volumes are however forecast to recover, as growing consumer trends such as bullet journaling will drive spending.

Scope

- Following Australian retailer Smiggle's rapid success in the UK market, reaching a forecast 4.0% share in 2018, other players are striving to take advantage of the buoyant GBP2.2bn market.

- Over the past five years the stationery market has become more polarised, with significant outperformance by the value segment, driven by general merchandisers including B&M and The Works, boosted in part by their rapid physical expansion and therefore wider reach, as well as consumers' change in attitude towards value and discounter retailers.

- While WH Smith has maintained its position as UK stationery market leader, its lead is eroding with the retailer having lost 1.8 percentage points off its share in the past five years.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in the stationery market will be the fastest performing to ensure more focus is placed in these winning product areas.

- Understand what trends shoppers are looking for in their stationery purchases to drive own-brand sales instore and online.

- Use our in-depth analysis of the challenges faced by market leader WH Smith in order to understand why it is losing market share and the lessons to be learned from its proposition.

- Discover how creative influences are shaping the market and how the colour trend has evolved from adult colouring to bullet journals.

- Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in stationery

Main issues in stationery:

UK stationery market remains attractive despite dominance of value players

Female shoppers are more trend-driven while male shoppers need a distinctly different approach

Shopper polarisation puts traditional midmarket specialists at risk

Retailers must adapt their ranges to appeal to millennial shoppers

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category growth in stationery

Category dynamics: paper & notebooks

Category dynamics: writing & drawing equipment

Category dynamics: desk accessories

Category dynamics: arts & crafts

Category dynamics: postage & packaging

Category dynamics: storage

Category dynamics: other

Spend per head

Online penetration

Online market size and growth rates

Online vs. offline stationery growth rates

WHERE PEOPLE BUY

Headlines

Channels of distribution

Market shares

Visited retailers

Shopped retailers

Retailer profiles

B&M

Paperchase

Ryman

Smiggle

WH Smith

Competitor dynamics

HOW & WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing stationery

Drivers of store selection

Shopper preferences

Purchase inspiration

Brands purchased

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

What trend consumers bought into-top 10, 2018

Stationery market shares for 4 midmarket specialists, 2013-2018e

Overall stationery: size of the market, 2013-2023e

Overall stationery: inflation & volume, 2013-2023e

Stationery sub-categories growth (paper & notebooks, arts & crafts, storage, writing & drawing equipment, desk accessories, postage & packaging, other), 2018e-2023e

Paper & notebooks: size of the market and growth rates, 2013-2023e

Writing & drawing equipment: size of the market and growth rates, 2013-2023e

Desk accessories: size of the market and growth rates, 2013-2023e

Arts & crafts: size of the market and growth rates, 2013-2023e

Postage & packaging: size of the market and growth rates, 2013-2023e

Storage: size of the market and growth rates, 2013-2023e

Other: size of the market and growth rates, 2013-2023e

Stationery spend per head, 2018e-23e, and per age group, 2018

Stationery online penetration, 2013-2023e

Stationery online market size & growth, 2013-2023e

Online vs. offline stationery growth rates, 2013-2023e

Market shares of top 10 stationery retailers, 2017, 2018e

Top 20 most visited stationery retailers, 2018

Top 20 most purchased from stationery retailers, 2018

B&M: shopper dynamics, and where else they shop, 2018

B&M: stationery market share, 2013-2018e

Paperchase: shopper dynamics, and where else they shop, 2018

Paperchase: stationery market share, 2013-2018e

Ryman: shopper dynamics, and where else they shop, 2018

Ryman: stationery market share, 2013-2018e

Smiggle: shopper dynamics, and where else they shop, 2018

Smiggle: stationery market share, 2013-2018e

WH Smith: shopper dynamics, and where else they shop, 2018

WH Smith: stationery market share, 2013-2018e

Shopper penetration by demographic and region, 2018

Profile of stationery shoppers, by demographic and region, 2018

Stationery shoppers who shopped stationery categories, 2018

Consumers who shopped stationery items in the last 12 months, 2018

Channel usage for stationery (instore, online, mail order), 2016 & 2018

Channel usage for stationery (instore, online, mail order) by demographic, 2018

Fulfilment method for stationery (home delivery, click & collect, third-party pickup), 2018

Frequency of stationery purchases by demographic, 2018

What's important when purchasing stationery: product factors, by gender, 2018

What's important when purchasing stationery: channel, by gender, 2018

What drives stationery purchases, 2018

What drives stationery purchases, by demographic, 2018

Views on stationery, 2018

Trend-led decisions and choice statements, by age, 2018

Purchasing process statements, by age, 2018

Agreement to stationery statements, by gender, 2018

Where inspiration for stationery purchases are found, 2018

Top 10 stationery brands and top 8 retailer own-brands purchased in the last 12 months, 2018

List of Tables

Stationery spend by subcategory, 2018e and 2023e

Spend per head per age group, 2018e

Channel split for stationery (specialists, grocers, general merchandisers, other), 2018e & 2023e

Market share prospects out to 2020 for the top 10 players

Five year market shares for Top 10 players, 2013-2018e

Retailer competitor overlap for Top 10 players, 2018

Stationery shoppers who shopped each stationery category over the past 12 months, by demographic, 2018

Consumers who shoppers the top six stationery items in the last 12 months, by demographic, 2018

Channel usage by demographic (instore, online, mail order), 2018

Fulfilment methods used by demographic (home delivery, click & collect, third-party pickup), 2018

What drives stationery purchases, by demographic, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Amazon

Argos

ASDA

ASOS

B&M

Berol

Bic

Card Factory

Casio

Crayola

Helix

Hobbycraft

Home Bargains

John Lewis

kikki.K

Lidl

Moleskine

Morrisons

Office Outlet

Ohh Deer

Paper Mate

Paperchase

Post-it

Poundland

Poundstretcher

Poundworld

Primark

Pritt

Pukka

Ryman

Sainsbury's

Selfridges

Sellotape

Sharpie

Smiggle

Stabilo

Tesco

The Range

The Works

Tiger

Tinc

TK Maxx

Typo

WH Smith

Wilko

Stationery, Notebooks, Paper, Desk accessories, Postage, Packaging, Writing equipment, Drawing equipment, Arts & crafts, Storage, WH Smith, Ryman, Office Outlet, Tesco, Wilko, ASDA, Sainsbury's, Paperchase, Hobbycraft, Smiggle


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