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Kingfisher- Verdict Company Briefing

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Kingfisher- Verdict Company Briefing


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Kingfisher- Verdict Company Briefing



Executive Summary

Kingfisher's Russian operations, entering Germany with Screwfix and its plans to find a partner for its Chinese business will all help drive international sales. However, Kingfisher must focus on the UK, where it did not capitalise on improving conditions. While its position atop the DIY is not under threat, it has a lot of work ahead to become the leader in the market.

Key Findings

Benchmark your market share & sales growth in DIY & gardening, furniture & floorcoverings, and homewares against Kingfisher over the past five years.

Gain a greater awareness of changes to Kingfisher's strategy and it affects both you and the overall market.

Better understand what factors have affected Kingfisher's financial performance and how its store footprint has changed over the past financial year.

Synopsis

Kingfisher has announced a range of changes at its 2013/14 results. It has disposed of its stake in the German DIY retailer Hornbach and has also undergone a number of changes to its board. In the UK, B&Q aims to better communicate its value offer and simplify its supply chain to lower costs, while continuing to sublet space to grocers.

Against two poor first quarters, Kingfisher has achieved strong growth, up at least 3% in all markets barring China, which was impacted by its weak property market. B&Q was boosted by a strong recovery within seasonal products, which accounts for just under a third of sales in the quarter, up 30% due to the better weather

While Kingfisher remains the leader in DIY & gardening, it struggled in 2013 as it was unable to capitalise on the better housing market and consumer confidence, with trade sales driving growth. With instore better communicating price and improved external conditions, B&Q should do better, but it will have to work hard to return to previous highs.

Reasons To Buy

How has Kingfisher's share of DIY & gardening, homewares, and furniture & floorcoverings has changed and how Verdict expects it to perform in 2014?

What is B&Q's demographic profile within DIY and how has it changed on last year? What factors have caused these changes?

How has B&Q, Screwfix, Castorama & Brico Depot in France and its other international businesses performed over the last 10 years?

1 Outlook

1.1 Overview

1.2 Top Line

1.2.1 Trade offer drives growth and counterbalances declines in consumer sales

1.2.2 Relaunch of website will make B&Q UK's online offer more dynamic

1.2.3 Russia growing considerably

1.2.4 Screwfix should be a success in Germany

1.2.5 Finding a partner for B&Q China could help boost sales growth

1.3 DIY & Gardening

1.3.1 Focus on better communicating price and improving range will resonate with shoppers

1.3.2 Screwfix cannot lose sight of like-for-like growth

1.4 Furniture & Floorcoverings

2 Company Overview

2.1 Overview

2.2 Company Information

2.3 Proposition

3 Recent Key Events

3.1 Overview

3.2 Company News

3.2.1 Kingfisher appoints Coop Danmark executive as B&Q boss

3.2.2 Kingfisher considering options after Mr Bricolage deal collapses

3.2.3 Kingfisher faces problems clinching deal to buy France's Mr Bricolage

3.2.4 Kingfisher to sell off 70% of B&Q China for GBP140m

3.2.5 B&Q set to introduce 5p bag charge in England

3.2.6 CEO of Kingfisher's Castorama and Brico Dépôt chains to step down

3.2.7 Kingfisher CEO warns on investment after Scottish vote

3.2.8 Significant changes have been made to B&Q's board

3.2.9 Hornbach stake disposed of

3.2.10 Screwfix to enter the German market

3.2.11 Seeks a partner for Chinese business

3.2.12 B&Q UK & Ireland aims to simplify, communicate and develop its offer

3.2.13 Kingfisher focuses on sustainability with new hire

3.2.14 Kingfisher expands into Romania

3.2.15 B&Q UK sublets space to grocers

3.3 DIY & Gardening

3.3.1 Unloved Rooms drives consumer engagement

3.3.2 Tool recycling emphasises green credentials

3.3.3 Homefit shows local support

3.3.4 B&Q Club app aims to foster greater loyalty

3.4 Furniture & Floorcoverings

3.5 Homewares

4 Financial Performance

4.1 Overview

4.2 Current Trading

4.2.1 H1 2015/16 trading

4.2.2 Q2 2015/16 trading

4.3 Key Operating Statistics

4.3.1 Screwfix and Other International drive sales growth in 2013/14

4.4 Space

5 Operating Performance

5.1 Overview

5.2 DIY & Gardening

5.2.1 B&Q remains the dominant player in the UK

5.2.2 Market shares

5.3 Furniture & Floorcoverings

5.3.1 Sector performance

5.3.2 Market shares

5.4 Homewares

5.4.1 Sector performance

5.4.2 Market shares

6 Customer Insight

6.1 Overview

6.2 B&Q

6.2.1 Visitors

6.2.2 Main users

6.2.3 Conversion rates

6.2.4 Loyalty

6.2.5 Competitors

7 Methodology

7.1 Methodology: Customer Insight

7.1.1 Selection of parliamentary constituencies

7.1.2 Selection of enumeration districts

7.1.3 Selection of respondents

7.1.4 Post survey weighting

8 Appendix

8.1 About Verdict Retail

8.2 Disclaimer

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

Figure 1: Kingfisher UK fascias, 2014

Figure 2: B&Q Unloved Rooms campaign, 2013

Figure 3: B&Q Homefit logo, 2013

Figure 4: Kingfisher group sales (GBPm) and growth (%), to January 2009-14

Figure 5: Kingfisher group operating profit (GBPm), to January 2009-14

Figure 6: B&Q UK DIY & gardening sales (GBPm), year to January 2009-14e

Figure 7: Screwfix UK DIY & gardening sales (GBPm), year to January 2009-14

Figure 8: B&Q DIY & gardening market share (%), for calendar year 2009-14e

Figure 9: Screwfix DIY & gardening market share (%), for calendar year 2009-14e

Figure 10: B&Q furniture & floorcoverings sales (GBPm), year to January 2009-14

Figure 11: B&Q furniture sales (GBPm), year to January 2009-14e

Figure 12: B&Q floorcoverings sales (GBPm), year to January 2009-14e

Figure 13: B&Q furniture market share (%), for calendar year 2009-14e

Figure 14: B&Q floorcoverings market share (%), for calendar year 2009-14e

Figure 15: B&Q homewares sales (GBPm), year to January 2009-14e

Figure 16: B&Q homewares market share (%), for calendar year 2009-14e

Figure 17: B&Q DIY visitor share (%), 2010-14

Figure 18: B&Q DIY visitor share by demographic group (%), 2014

Figure 19: B&Q DIY main user share (%), 2010-14

Figure 20: B&Q DIY main user share by demographic group (%), 2014

Figure 21: B&Q DIY conversion rates (%), 2010-14

Figure 22: B&Q DIY conversion rates by demographic group (%), 2014

Figure 23: B&Q DIY loyalty (%), 2010-14

Figure 24: B&Q DIY loyalty by demographic group (%), 2014

Figure 25: B&Q DIY disloyal main users' preference stores (%), 2014

Figure 26: B&Q DIY main users' shopping around rates, 2014

Table 1: Kingfisher company information, 2014

Table 2: B&Q retail proposition, 2014

Table 3: Screwfix retail proposition, 2014

Table 4: Castorama retail proposition, 2014

Table 5: Brico Dépôt retail proposition, 2014

Table 6: Kingfisher trading update

Table 7: Kingfisher trading update

Table 8: Kingfisher global key operating statistics (GBPm), 2009-14

Table 9: Kingfisher UK & Ireland key operating statistics (GBPm), 2009-14

Table 10: Kingfisher global trading record (GBPm), 2004-14

Table 11: B&Q UK & Ireland trading record (excl. trade), 2004-14

Table 12: Screwfix trading record, 2004-14

Table 13: Castorama France trading record, 2004-14

Table 14: Brico Dépôt France trading record, 2004-14

Table 15: Other International trading record, 2004-14

Table 16: Kingfisher global store portfolio, 2004-14

Table 17: Kingfisher global store numbers, by brand, 2004-14

Table 18: B&Q DIY visitor share by TV region (%), 2014

Table 19: B&Q DIY main user share by TV region (%), 2014

Table 20: B&Q DIY conversion rates by TV region (%), 2014

Table 21: B&Q DIY loyalty by TV region (%), 2014

Table 22: B&Q DIY drivers of loyalty (%), 2014

Table 23: B&Q DIY drivers of disloyalty (%), 2014

Table 24: B&Q DIY potential main user gains and losses, 2014

Table 25: B&Q DIY main users' other DIY stores used (%), 2010-14

Table 26: B&Q DIY main users' retailers most used in other sectors (%), 2014

Table 27: Sample sizes by sector, 2015

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Company Profile,Retail,Verdict Retail


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