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Personal Hygiene in Turkey

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Personal Hygiene in Turkey



Executive Summary

Personal Hygiene in Turkey

Summary

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The personal hygiene market consists of the retail sale of anti-perspirants and deodorants, bath and shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.

The Turkish personal hygiene market had total revenues of USD 444.3m in 2017, representing a compound annual growth rate (CAGR) of 7.2% between 2013 and 2017.

Market consumption volume increased with a CAGR of 2.0% between 2013 and 2017, to reach a total of 375.3 million units in 2017.

As Turkey becomes more developed, consumer's lifestyles have changed accordingly.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey

- Leading company profiles reveal details of key personal hygiene market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Turkey personal hygiene market by value in 2017?

- What will be the size of the Turkey personal hygiene market in 2022?

- What factors are affecting the strength of competition in the Turkey personal hygiene market?

- How has the market performed over the last five years?

- Who are the top competitiors in Turkey's personal hygiene market?

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Market volume 2

Market volume forecast 2

Category segmentation 2

Geography segmentation 2

Market share 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market volume 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market share 12

Market distribution 13

Market Outlook 14

Market value forecast 14

Market volume forecast 15

Five Forces Analysis 16

Summary 16

Buyer power 17

Supplier power 18

New entrants 20

Threat of substitutes 22

Degree of rivalry 23

Leading Companies 24

Beiersdorf AG 24

Colgate-Palmolive Company 27

Evyap Sabun, Yag, Gliserin Sanayi ve Ticaret A.S. 30

Unilever N.V. 31

Macroeconomic Indicators 35

Country data 35

Methodology 37

Industry associations 38

Related MarketLine research 38

Appendix 39

About MarketLine 39

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Turkey personal hygiene market value: USD million, 2013-17

Figure 2: Turkey personal hygiene market volume: million units, 2013-17

Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2017

Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2017

Figure 5: Turkey personal hygiene market share: % share, by value, 2017

Figure 6: Turkey personal hygiene market distribution: % share, by value, 2017

Figure 7: Turkey personal hygiene market value forecast: USD million, 2017-22

Figure 8: Turkey personal hygiene market volume forecast: million units, 2017-22

Figure 9: Forces driving competition in the personal hygiene market in Turkey, 2017

Figure 10: Drivers of buyer power in the personal hygiene market in Turkey, 2017

Figure 11: Drivers of supplier power in the personal hygiene market in Turkey, 2017

Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2017

Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2017

Figure 14: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2017

Figure 15: Beiersdorf AG: revenues & profitability

Figure 16: Beiersdorf AG: assets & liabilities

Figure 17: Colgate-Palmolive Company: revenues & profitability

Figure 18: Colgate-Palmolive Company: assets & liabilities

Figure 19: Unilever N.V.: revenues & profitability

Figure 20: Unilever N.V.: assets & liabilities

List of Tables

Table 1: Turkey personal hygiene market value: USD million, 2013-17

Table 2: Turkey personal hygiene market volume: million units, 2013-17

Table 3: Turkey personal hygiene market category segmentation: USD million, 2017

Table 4: Turkey personal hygiene market geography segmentation: USD million, 2017

Table 5: Turkey personal hygiene market share: % share, by value, 2017

Table 6: Turkey personal hygiene market distribution: % share, by value, 2017

Table 7: Turkey personal hygiene market value forecast: USD million, 2017-22

Table 8: Turkey personal hygiene market volume forecast: million units, 2017-22

Table 9: Beiersdorf AG: key facts

Table 10: Beiersdorf AG: key financials (USD )

Table 11: Beiersdorf AG: key financials (EUR)

Table 12: Beiersdorf AG: key financial ratios

Table 13: Colgate-Palmolive Company: key facts

Table 14: Colgate-Palmolive Company: key financials (USD )

Table 15: Colgate-Palmolive Company: key financial ratios

Table 16: Evyap Sabun, Yag, Gliserin Sanayi ve Ticaret A.S.: key facts

Table 17: Unilever N.V.: key facts

Table 18: Unilever N.V.: key financials (USD )

Table 19: Unilever N.V.: key financials (EUR)

Table 20: Unilever N.V.: key financial ratios

Table 21: Turkey size of population (million), 2013-17

Table 22: Turkey gdp (constant 2005 prices, USD billion), 2013-17

Table 23: Turkey gdp (current prices, USD billion), 2013-17

Table 24: Turkey inflation, 2013-17

Table 25: Turkey consumer price index (absolute), 2013-17

Table 26: Turkey exchange rate, 2013-17

Single User License:
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Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Beiersdorf AG

Colgate-Palmolive Company

Evyap Sabun, Yag, Gliserin Sanayi ve Ticaret A.S.

Unilever N.V.


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