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Report Title

Make-Up in Mexico

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Report Title

Make-Up in Mexico


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Make-Up in Mexico

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Make-Up in Mexico



Executive Summary

Make-Up in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Mexico make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

The Mexican make-up market had total revenues of USD 957.9m in 2014, representing a compound annual growth rate (CAGR) of 4.4% between 2010 and 2014.

Market consumption volume increased with a CAGR of 0.8% between 2010 and 2014, to reach a total of 167.2 million units in 2014.

In recent years in Mexico, the government has clamped down on cosmetic companies looking to import their products to the country. A cosmetics company must register with the Secretariat of Health and get physical and chemical analysis, complete with Spanish translation, free sales certificate and consular legalization. In 2009, the government imposed an additional 20% higher tariff on certain personal products imported from the US.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Mexico

Leading company profiles reveal details of key make-up market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Mexico economy

Reasons To Buy

What was the size of the Mexico make-up market by value in 2014?

What will be the size of the Mexico make-up market in 2019?

What factors are affecting the strength of competition in the Mexico make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Mexico's make-up market?

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Avon Products, Inc.

L'Oreal S.A.

Mary Kay Inc.

Vorwerk and Co. KG


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