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Report Title

Make-Up in Italy

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Report Title

Make-Up in Italy


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Make-Up in Italy

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Make-Up in Italy



Executive Summary

Make-Up in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes.

The Italian make-up market had total revenues of USD 1,369.8m in 2014, representing a compound annual growth rate (CAGR) of 0.4% between 2010 and 2014.

Market consumption volumes declined with a compound annual rate of change (CARC) of-0.9% between 2010 and 2014, to reach a total of 111.5 million units in 2014.

European cosmetic markets are likely to experience increased rivalry during the coming years. It is mainly due to price competition among the major market players, growing maturity of products and consolidation of own-label brands by big supermarkets, which are quickly expanding their operations in zones like Eastern Europe.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Italy

Leading company profiles reveal details of key make-up market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Reasons To Buy

What was the size of the Italy make-up market by value in 2014?

What will be the size of the Italy make-up market in 2019?

What factors are affecting the strength of competition in the Italy make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Italy's make-up market?

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

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Deborah Group SPA

L'Oreal S.A.

LVMH Moet Hennessy Louis Vuitton SA

Shiseido Company, Limited


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