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Report Title

Haircare in Australia

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Report Title

Haircare in Australia


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Haircare in Australia

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Haircare in Australia



Executive Summary

Haircare in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The haircare market consists of the retail sales of conditioners, hair colorants, perms and relaxers, shampoo, and styling agents.

Innovative players who focus on delivering consumer value can still find opportunities to grow; these may include international expansion, especially in emerging and developing markets; focus on specialist brands catering to specific needs and occasions, or growing consumers' interest to "go green" and purchase natural, healthy products.

Department of Health and Ageing and the Therapeutic Goods Administration regulate the ingredients used in the production and import of cosmetics in Australia.

Cosmetic products are divided into six categories (Cosmetic Standard Act 2007), similar to the standards applied in the US and EU.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Australia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Australia

Leading company profiles reveal details of key haircare market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Australia haircare market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Australia economy

Reasons To Buy

What was the size of the Australia haircare market by value in 2014?

What will be the size of the Australia haircare market in 2019?

What factors are affecting the strength of competition in the Australia haircare market?

How has the market performed over the last five years?

Who are the top competitiors in Australia's haircare market?

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Henkel AG and Co. KGaA, L'Oreal S.A., The Procter and Gamble Company, Unilever


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