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Report Title

UK Window Dressings - 2018

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UK Window Dressings - 2018


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UK Window Dressings - 2018

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UK Window Dressings - 2018



Executive Summary

UK Window Dressings-2018

Summary

"UK Window Dressings-2018", report offers comprehensive insight and analysis of the window dressings market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on curtains, blinds and shutters. Consumer data is based on our 2018 UK window dressings survey, using a panel of 2,000 nationally representative consumers.

2018 has seen the window dressings category grow by just 0.8%, with a slow housing market and cautiousness about spending large amounts on homes resulting in another sluggish year. Dunelm remains the clear leader in the category, with its market share (17.4%) continuing to dwarf that of second largest player Hillary's (7.0%). Researching is widespread across all window dressing product types, both in stores and online.

Scope

- Once fears of a potential catastrophic house price crash begin to lift, consumers should once again start to feel comfortable buying, selling and moving and this will encourage them to furnish homes with new window dressings.

- The window dressings marketplace is becoming increasingly crowded.

- Among younger shoppers, shutters are particularly popular.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in the window dressings market will be the fastest performing to ensure more focus and investment in these winning product areas.

- Understand how drivers of window dressings, such as price, quality, design and innovation, differ in importance among different demographics in order to maximise sales potential.

- See which retailers are set to gain share in 2018 and beyond and the reasons behind this.

- Gain a better understanding of the customer shopping journey for window dressings, and understand the impact of the online channel in this.

Table of Contents

ISSUES AND STRATEGIES

Main issues in UK window dressings:

1. Changing popularity levels of different product types

2. Niche product areas outperforming wider category

3. Desire to research products in depth online

4. 'Made to measure' buyers are willing to pay more

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: Readymade curtains

Sector size and growth: Made to order curtains

Sector size and growth: Readymade blinds

Sector size and growth: Made to order blinds

Sector size and growth: Shutters

Sector size and growth: Nets and voiles

Sector size and growth: Accessories

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

Dunelm

Hillary's

John Lewis

Next

Wilko

Ones to watch

THE CONSUMER

Headlines

Net agreement statements

Research process

Penetration and profiles

Average spend

Purchase motivation

Price/ quality concerns

Retailer usage

Considered and used conversion

Channel usage

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-ready made curtains, 2017-23e

Market growth-ready made curtains, 2017-23e

Market size-made to order curtains, 2017-23e

Market growth-made to order curtians, 2017-23e

Market size-ready made blinds, 2017-23e

Market growth-ready made blinds, 2017-23e

Market size-made to order blinds, 2017-23e

Market growth-made to order blinds, 2017-23e

Market size-shutters, 2017-23e

Market growth-shutters, 2017-23e

Market size-nets and voiles, 2017-23e

Market growth-nets and voiles, 2017-23e

Market size-accessories, 2017-23e

Market growth-accessories, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 UK window dressings retailers, 2018e

Change in share among top 10 UK window dressings retailers on 2017

UK window dressings market share for Dunelm, 2016-18e

Retailer demographics for Dunelm, 2018

Customer share overall by category for Dunelm, 2018

UK window dressings market share for Hillary's, 2016-18e

Retailer demographics for Hillary's, 2018

Customer share overall by category for Hillary's, 2018

UK window dressings market share for John Lewis, 2016-18e

Retailer demographics for John Lewis, 2018

Customer share overall by category for John Lewis, 2020

UK window dressings market share for Next, 2016-18e

Retailer demographics for Next, 2018

Customer share overall by category for Next, 2018

UK window dressings market share for Wilko, 2016-18e

Retailer demographics for Wilko, 2018

Customer share overall by category for Wilko, 2018

Net agreement statements, 2018

Research process for UK window dressings, 2018

Time spent on research process for UK window dressings, 2018

What did customers research when buying UK window dressings, 2018

Overall penetration for UK window dressings, 2018

Profile by demographic for UK window dressings, 2018

Penetration by region for UK window dressings, 2018

Overall penetration for curtains (ready made), 2018

Profile by demographic for curtains (ready made), 2018

Penetration by region for curtains (ready made), 2018

Overall penetration for curtains (made to order), 2018

Profile by demographic for curtains (made to order), 2018

Penetration by region for curtains (made to order), 2018

Overall penetration for blinds (ready made), 2018

Profile by demographic for blinds (ready made), 2018

Penetration by region for blinds (ready made), 2018

Overall penetration for blinds (made to order), 2018

Profile by demographic for blinds (made to order), 2018

Penetration by region for blinds (made to order), 2018

Overall penetration for shutters, 2018

Profile by demographic for shutters, 2018

Penetration by region for shutters, 2018

Overall penetration for nets or voiles, 2018

Profile by demographic for nets or voiles, 2018

Penetration by region for nets or voiles, 2018

Overall penetration for accessories, 2018

Profile by demographic for accessories, 2018

Penetration by region for accessories, 2018

Purchase motivation for overall UK window dressings and subcategory, 2018

Retailer usage for overall UK window dressings, 2018

Drivers of retailer choice for overall UK window dressings, 2018

Channel usage for overall UK window dressings, 2018

Factors of importance for overall UK window dressings, 2018

Online fulfilment for UK window dressings, 2018

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory, 2018

Product details for each subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for UK overall window dressings, 2018

Retailer usage by subcategory, 2018

Drivers of retailer choice, 2018

Online fulfilment for UK window dressings, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Dunelm

Hillary's

B&M

Home Bargains

The Range

Next

Wilko

John Lewis

B&Q

Curtains2go

Blinds2go

Argos

Amazon

IKEA

eBay

Window dressings, Curtains, Blinds, Shutters, Nets, Voiles, Dunelm, Hillary's


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