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Report Title

UK Living Room Textiles - 2018

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UK Living Room Textiles - 2018


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UK Living Room Textiles - 2018

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UK Living Room Textiles - 2018



Executive Summary

UK Living Room Textiles-2018

Summary

"UK Living Room Textiles-2018", report offers comprehensive insight and analysis of the UK living room textiles market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on cushions & cushion covers, sofa cushions and throws, and beanbags. Consumer data is based on our 2018 UK UK living room textiles survey, using a panel of 2,000 nationally representative consumers.

Over the next five years, living room textiles will see strong volume led growth as more frequent purchases become the way for consumers, particularly renters to refresh the look of their homes. The entry of fashion retailers and the success of discounters exemplifies changing consumer attitude towards purchasing living room textiles. While stores remain important in the research process for purchasing living room textiles, retailers should not ignore the forecasted rates of growth online.

Scope

- A slow year of growth in 2018 will contrast with volume led growth forecast over the next five years.

- Throws a star performer while beanbags decline in popularity

- Stores still take the dominant amount of spend but the online market is growing rapidly.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in the living room textiles market will be the fastest performing to ensure more focus and investment in these winning product areas

- Understand how drivers of living room textiles, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential

- Gain a better understanding of the customer shopping journey for living room textiles and understand how online is changing this journey

- Learn what impact new entrant ASOS will have on existing market players

- See which retailers are set to gain share in 2018 and beyond and the reasons behind this.

Table of Contents

ISSUES AND STRATEGIES

Main issues in UK living room textiles:

1. Sainsbury's & ASDA proposed merger

2. Asos entering the market

3. The impact of discounters

4. Rising costs

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: Cushions & cushion covers

Sector size and growth: Sofa covers & throws

Sector size and growth: Beanbags

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

Dunelm

IKEA

B&M

Wilko

ASDA

Primark

Amazon

THE CONSUMER

Headlines

Penetration and profiles

Research process

Purchase motivation

Price/ quality concerns

Average spend

Retailer usage

Considerd and used conversion

Retailer usage by demogroaphic

Drivers of retailer choice

Retailer usage by segment

Net agreement statements

Channel usage

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-Cushions & cushion covers, 2017-23e

Market growth-Cushions & cushion covers, 2017-23e

Market size-Sofa covers & throws, 2017-23e

Market growth-Sofa covers & throws, 2017-23e

Market size-Beanbags, 2017-23e

Market growth-Beanbags, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 UK living room textiles retailers, 2018e

Change in share among top 10 UK living room textiles retailers on 2017

Key comparitives

UK living room textiles market share for Dunelm, 2016-18e

Retailer demogrpahics for Dunelm, 2018

Customer share overall by category for Dunelm, 2018

UK living room textiles market share for IKEA, 2016-18e

Retailer demogrpahics for IKEA, 2018

Customer share overall by category for IKEA, 2018

UK living room textiles market share for B&M, 2016-18e

Retailer demogrpahics for B&M, 2018

Customer share overall by category for B&M, 2020

UK living room textiles market share for Wilko, 2016-18e

Retailer demogrpahics for Wilko, 2018

Customer share overall by category for Wilko, 2018

UK living room textiles market share for ASDA, 2016-18e

Retailer demogrpahics for ASDA, 2018

Customer share overall by category for ASDA, 2018

UK living room textiles market share for Primark 2018

UK living room textiles market share for Amazon 2018

Overall penetration for UK living room textiles, 2018

Profile by demographic for UK living room textiles, 2018

Penetration by region for UK living room textiles, 2018

Overall penetration for Cushions & cushion covers, 2018

Profile by demographic for Cushions & cushion covers, 2018

Penetration by region for Cushions & cushion covers, 2018

Overall penetration for Sofa covers and throws, 2018

Profile by demographic for Sofa covers and throws, 2018

Penetration by region for Sofa covers and throws, 2018

Overall penetration for beanbags, 2018

Profile by demographic for beanbags, 2018

Penetration by region for beanbags, 2018

Penetration by product for Cushions and cushion covers, 2018

Penetration by product for Sofa covers and throws, 2018

Penetration by product for beanbags, 2018

Research process for UK living room textiles, 2018

Time spent on research process for UK living room textiles, 2018

What did customers research when buying UK living room textiles, 2018

Purchase motivation for overall UK living room textiles, 2018

Price/ quality concerns by UK living room textiles subcategories, 2018

Average spend by living room textiles subcategories, 2018

Average spend by living room textiles products, 2018

Retailer usage for overall UK living room textiles, 2018

Retailer usage for UK living room textiles subcategories, 2018

Retailer convesion rates for UK living room textiles 2018

Retailer usage by demographic for UK living room textiles, 2018

Drivers of retailer choice, 2018

Drivers of retailer choice, categorised, 2018

Retailer usage by segment, 2018

Channel usage when researching UK living room textiles, 2018

Channel usage when purchasing UK living room textiles, 2018

Online fulfilment for UK living room textiles, 2018

List of Tables

Category growth and size by sub-category, 2018-23e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top 10 retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Retailer usage by subcategory, 2018

Considered, used and conversion for overall UK living room textiles, 2018

Retailer usage by demographics, 2018

Retailer usage by segment, 2018

Channel usage for researching UK living room textiles, 2018

Channel usage for purchasing UK living room textiles, 2018

Online fulfilment for UK living room textiles, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Dunelm

IKEA

B&M

Wilko

ASDA

Primark

Amazon

The Range

Home Bargains

H&M

Cushions, Cushion covers, Sofa covers, Throws, Beanbags, Dunelm, IKEA, B&M, Wilko, ASDA


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