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Adding Value Through Packaging: Baby Products
"Adding Value Through Packaging: Baby Products" explores new packaging formats and value-added features in the baby products category, using examples from GlobalData's Pack-Track innovation tool.
The arrival of a baby is a life-changing event for many parents, who need to adjust to a different lifestyle and face various challenges. This opens space for new packaging innovations that help them to do this. Hassle-free dispensing, aseptic closures, and packaging that is visually attractive for toddlers are noteworthy within the sector.
Key Questions Answered
What drives packaging innovations in baby products?
What notable new formats and value-added features have been introduced in the baby products category in recent years?
Which consumer trends have these packaging innovations capitalized on?
How can baby products manufacturers use packaging to stay ahead of the game in a crowded marketplace?
In order to successfully add value to baby products, manufacturers focus both on babies and parents.
Pre-dosed portions, packaging innovations shortening preparation time, and products offering clean dispensing while out of the home make parents' lives easier. For those who are more health-attentive, aseptic closures, clearly listed ingredients, hygienic wrapping, or transparent windows are introduced.
As for the babies, many manufacturers introduce interactive "use and play" solutions or make the packaging visually attractive for toddlers.
Reasons to buy
Use GlobalData's Added Value Through Packaging reports to inspire innovation.
Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
Appreciate the importance of the sensory element of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.
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