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Report Title

The UK Electricals Market 2018-2023

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The UK Electricals Market 2018-2023


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The UK Electricals Market 2018-2023

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The UK Electricals Market 2018-2023



Executive Summary

The UK Electricals Market 2018-2023

Summary

"The UK Electricals Market 2018-2023", report offers comprehensive insight and analysis of the electricals market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on 13 key sub-categories: major kitchen appliances, small kitchen appliances, small domestic appliances, personal care electricals, televisions, games consoles, optical equipment, set top boxes, home audio equipment, portable audio equipment, visual players, computers & tablets and phones & software. Consumer data is based on our 2018 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers.

Overall the electricals market is set to experience a stronger year in 2018, boosted by an influx of shoppers buying new televisions to watch the FIFA World Cup in June and also strong sales in the home audio market driven by smart speakers. GlobalData forecasts that growth for the electricals sector over the next five years will be slightly stronger than historical rates, growing 7.6% between 2018 and 2023, versus 7.4% growth between 2013 and 2017.

Scope

- With the proportion of private home owners remaining significantly below historical rates retailers must adapt their offers to cater for changing requirements in the electricals market. For instance, landlords are more likely to require durable appliances that are reliable but still offer good value, rather than looking for stylish appliances or products offering state-of-the-art technology.

- A greater number of major players are offering shoppers the opportunity to purchase electrical goods on credit. In the current climate of economic instability and high inflation, less affluent shoppers are increasingly using these services to afford big-ticket electrical products.

- Dixons Carphone is set to reap the benefits from Maplin's exit from the market as its consumers are most likely to shop at Dixons, aided by its large store estate.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in the electricals market will be the fastest performing to enable focus and investment in these winning product areas.

- Understand how drivers of electricals purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.

- Use our in-depth analysis of the challenges faced by market leader Dixons Carphone in order to understand how to steal its shoppers and market share.

- Discover which segments of the market are forecast to prosper out to 2023, and understand which retailers are best placed to take advantage.

- Utilise our online forecasts to 2023 to consider how to exploit online potential and decide which age groups to target via the channel.

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in electricals

Main issues in electricals:

Safer appliances are a key concern for consumers

Changing dynamics in the housing market impacts demand

Finance offers are the future of electricals

Maplin collapses into administration, leaving 1.3ppts of share up for grabs

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category growth in electricals

Category dynamics: small domestic appliances

Category dynamics: small kitchen appliances

Category dynamics: major kitchen appliances

Category dynamics: personal care electricals

Category dynamics: optical equipment

Category dynamics: visual players

Category dynamics: home audio equipment

Category dynamics: TV set top boxes

Category dynamics: portable audio equipment

Category dynamics: televisions

Category dynamics: games consoles

Category dynamics: computers & tablets

Category dynamics: phone & software

Online penetration for the electricals sector

Online size market and annual growth rates

Online vs. offline electricals annual growth rates

Spend per head

WHERE PEOPLE BUY

Headlines

Channels of distribution

Market shares of the top 10 players

Anticipated changes in share, forward view to 2019

Five year view of market shares 2013-2018e

Top 10 most visited retailers

Top 10 most shopped retailers

Retailer profiles

Dixons Carphone

Apple

Amazon

Argos

John Lewis

Shop Direct

Buyitdirect

Flubit

Wish.com

Competitor overlaps

HOW & WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Subsectors purchased

Profile of electricals shoppers

Channels used by consumers

Channels used by consumers, split by demgographic

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing electricals

METHODOLOGY

Subsectors included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Where Maplin shoppers also shop for electricals, 2018

Overall electricals: size of the market, 2013-2023e and growth rates 2013-2018e and 2018e-2023e

Overall electricals: inflation & volume annual growth rates, 2013-2023e

Electricals sub category growth (home audio equipment, major kitchen appliances, phones & software, computers & tablets, personal care electricals, ste top boxes, portable audio equipment, small kitchen appliances, games consoles, small domestic appliances, televisions, optical equipment, visual players), 2018e-2023e

Small domestic appliances: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Small kitchen appliances: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Major kitchen appliances: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Personal care electricals: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Optical equipment: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Visual players: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Home audio equipment: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

TV set top boxes: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Portable audio equipment: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Televisions: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Games consoles: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Computers & tablets: size of the market, annual growth rates 2013-2023e and growth rates 2013-2018e, 2018e-2023e

Phones & software: size of the market and growth rates, 2013-2023e

Electricals online penetration 2013-2023e and ppt change 2013-2018e and 2018e-2023e

Electricals online market size, annual growth 2013-2023e and growth rates 2013-2018e and 2018e-2023e

Online vs. offline electricals annual growth rates, 2013-2023e

Electricals annual spend per head 2018e-2023e and % change 2018e-2023e

Market shares of top 10 electricals retailers, 2017, 2018e and ppt change 2017-2018e

Top 20 most visited electricals retailers, 2017 and 2018

Top 20 most purchased from electricals retailers, 2017 and 2018

Dixons Carphone: shopper profile, and where else they shop, 2018

Dixons Carphone: electricals market share, 2013-2018e

Apple: shopper dynamics, and where else they shop, 2018

Apple: electricals market share, 2013-2018e

Amazon: shopper profile, and where else they shop, 2018

Amazon: electricals market share, 2013-2018e

Argos: shopper profile, and where else they shop, 2018

Argos: electricals market share, 2013-2018e

John Lewis: shopper profile, and where else they shop, 2018

John Lewis: electricals market share, 2013-2018e

Shop Direct: shopper profile, and where else they shop, 2018

Shop Direct: electricals market share, 2013-2018e

Shopper penetration by demographic and region, 2018

Consumers who shopped electricals subsectors in the last 12 months, 2018

Profile of electricals shoppers, by demographic and region, 2018

Consumers using each channel to buy electricals, 2017 and 2018

Consumers using each fulfilment method for electricals purchases, 2017 and 2018

Frequency of electricals purchases overll 2017 and 2018 and by demographic 2018

What's important when purchasing electricals, 2017 and 2018

What's important when purchasing electricals, by gender, 2018

List of Tables

Electricals spend by subcategory, 2018e and 2023e and forecast growth 2018e-2023e

Spend per head by age group, 2018e

Channel split for electricals (specialists, online non-specialists, general merchandisers, department stores, grocers, other), 2018e & 2023e and growth rate and ppt change 2018e-2023e

Market share prospects out to 2019 for the top 10 players

Five year market shares for Top 10 players 2013-2018e and ppt change 2013-2018e

Competitor overlaps, 2018

Subsector shopper penetration, 2018

Channel usage by demographic (instore, online, mail order), 2018

What drives electricals purchases, by retailer purchased from, 2018

Single User License:
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Maplin

Dixons Carphone

Amazon

John Lewis

Shop Direct

Apple

AO.com

Very.co.uk

Currys

Honeybee

Argos

Tesco

Tesco Direct

NutriBullet

Google

Richer Sounds

GAME

ASDA

Sainsbury's

Wilko

Currys PC World

Carphone Warehouse

Buyitdirect

Appliancesdirect

Samsung

Rangemaster

Siemens

Laptopsdirect

Bosch

AEG

Miele

Indesit

ElectriQ

Zanussi

Flubit

Wish.com

Poundland

B&M

Electricals, Brown goods, White goods, Grey goods, Major kitchen appliances, Small kitchen appliances, Personal care electricals, Televisions, Games consoles, Visual players, TV set top boxes, Optical equipment, Home audio equipment, Portable audio equipment, Computers & tablets, Phones & software, Dixons Carphone, Amazon, Argos, John Lewis, Apple, Tesco, AO.com, Shop Direct, Richer Sounds, GAME


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