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Report Title

UK Baby Equipment - 2018

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UK Baby Equipment - 2018


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UK Baby Equipment - 2018

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UK Baby Equipment - 2018



Executive Summary

UK Baby Equipment-2018

Summary

"UK Baby Equipment-2018", report offers comprehensive insight and analysis of the baby equipment market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on baby travel equipment, baby furniture and homewares, and baby care. Consumer data is based on our 2018 UK baby equipment survey, using a panel of 2,000 nationally representative UK consumers.

Scope

- Analysis of the key strategies for success in Baby equipment market, as well as the most important market issues.

- Detailed review on the size of the market, the key drivers, and how spend is distributed.

- Profiles of the major players, and analysis of the key trends driving the market.

- Insight on who's consuming, what they are buying, where they are buying, and what makes consumers purchase.

Reasons to buy

- Utilize the detailed data and insight on the market to help form an effective growth strategy across the baby equipment market.

- Gain a better understanding of consumer shopping habits within baby equipment and which retailers are the most popular to enable you to better compete in the market.

- Identify the opportunities to grow sales in this sector by comparing strategies of the key players in the market and their performance metrics.

- Understand which trends are driving consumer spend on baby equipment and how you can tap into these trends.

- Gain an understanding of which consumers spend the most on baby equipment, which demographics have the lowest penetration and which regions in the UK have the highest baby equipment penetration to allow you to target specific consumer groups more effectively.

Table of Contents

ISSUES AND STRATEGIES

Main issues in baby equipment

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: baby furniture

Sector size and growth: nursery soft furnishings and decorative items

Sector size and growth: baby bath and bed linens

Sector size and growth: baby travel

Sector size and growth: baby care

Sector size and growth: baby safety

Sector size and growth: baby entertainment

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

Mothercare

Argos

Amazon

John Lewis

Asda

Mamas & Papas

THE CONSUMER

Headlines

Net agreement statements

Research process

Penetration and profiles

Average spend

Purchase motivation

Price/ quality concerns

Retailer usage

Considerd and used conversion

Channel usage

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-baby furniture, 2017-23e

Market growth-baby furniture, 2017-23e

Market size-nursery furniture and soft furnishings, 2017-23e

Market growth-nursery furniture and soft furnishings, 2017-23e

Market size-baby bath and bed linens, 2017-23e

Market growth-baby bath and bed linens, 2017-23e

Market size-baby travel, 2017-23e

Market growth-baby travel, 2017-23e

Market size-baby care, 2017-23e

Market growth baby care, 2017-23e

Market size-baby safety, 2017-23e

Market growth-baby safety, 2017-23e

Market size-baby entertainment, 2017-23e

Market growth-baby entertainment, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 baby equipment retailers, 2018e

Change in share among top 10 baby equipment retailers on 2017

Baby equipment market share for Mothercare, 2016-18e

Retailer demogrpahics for Mothercare, 2018

Customer share overall by category for Mothercare, 2018

Baby equipment market share for Argos, 2016-18e

Retailer demographics for Argos, 2018

Customer share overall by category for Argos, 2018

Baby equipment market share for Amazon, 2016-18e

Retailer demogrpahics for Amazon, 2018

Customer share overall by category for Amazon, 2020

Baby equipment market share for John Lewis, 2016-18e

Retailer demographics for John Lewis, 2018

Customer share overall by category for John Lewis, 2018

Baby equipment market share for ASDA, 2016-18e

Retailer demographics for ASDA, 2018

Customer share overall by category for ASDA, 2018

Overall penetration for baby equipment, 2018

Profile by demographic for baby equipment, 2018

Overall penetration for baby furniture, 2018

Profile by demographic for baby furniture, 2018

Overall penetration for nursery soft furnishings, 2018

Profile by demographic for nursery soft furnishings, 2018

Overall penetration for nursery decorative accessories, 2018

Profile by demographic for nursery decorative accessories, 2018

Overall penetration for baby bath linens, 2018

Profile by demographic for baby bath linens, 2018

Overall penetration for baby travel, 2018

Profile by demographic for baby travel, 2018

Overall penetration for baby care, 2018

Profile by demographic for baby care, 2018

Overall penetration for baby safety, 2018

Profile by demographic for baby safety, 2018

Overall penetration for baby entertainment, 2018

Profile by demographic for baby entertainment, 2018

Net agreement statements, 2018

Research process for baby equipment, 2018

Purchase motivation for overall baby equipment and subcateogry, 2018

Retailer usage for overall baby equipment 2018

Drivers of retailer choice, 2018

Channel usage for overall baby equipment, 2018

Channel usage for subcategory, 2018

Top brands for overall baby equipment, 2018

Top licences for overall baby equipment, 2018

Retailer assistance and product choice for overall baby equipment, 2018

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top nine retailers, financial year ending 2017

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall baby equipment, 2018

Channel usage for overall baby equipment 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for baby equipment, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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