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The Baby Food Sector in China, 2018

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The Baby Food Sector in China, 2018


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The Baby Food Sector in China, 2018



Executive Summary

The Baby Food Sector in China, 2018

Summary

"The Baby Food Sector in China, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Chinese market.

China is one of the few markets in the world with a relatively developed market for goat's milk?based infant formula. Despite this, sales account for less than 5% of the total infant formula market. They are, however, growing rapidly, according to some sources at up to 50% in value per year. Sales of Kabrita goat's milk formula grew by 61% in value in 2017. Consumption of baby food is greatest in the major cities, where incomes are better and more women have jobs. Many working women buy baby milks for their convenience, particularly as a weaning food. In both rural and urban China, however, the use of commercially prepared baby foods is considered to be a luxury in all but the most affluent households. While baby milks account for the majority of per capita intake, and consumption of other types of baby food is relatively low, they have strong growth potential. Research conducted by Mintel in December 2016 found higher rates of intention to breastfeed and also mothers choose higher-priced niche products such as organic or goat milk infant formula.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- The baby milks market is entirely composed of powdered formulae. In 2011, Danone (Dumex) introduced a liquid formula for sale in large cities, starting with Shanghai. This did not meet with strong consumer demand, and the category has not developed.

- Dried meals based on noodles and pasta-to which a variety of meat, fish, and vegetable flavors are generally added-now account for some 25-30% of value of sales in the cereals & dried meals category, and it is a proportion which is growing.

- The last few years have seen an increase in the number of meals marketed on the basis of health.

- Intake levels of finger foods have risen by 38% over the survey period, while spend per baby has increased by 56% at current prices.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth: Live Birth Rates

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Overview

Manufacturers Shares

CategoryAnalysis

Baby Milks

Baby Cereals & Dry Meals

Baby Meals

Finger Foods

Drinks

Production and trade

Production

Imports

Exports

Company profiles

Nestle (China) Ltd

Danone

Mead Johnson Nutrition Co Ltd

Abbott (Guangzhou) Nutritionals Ltd

Inner Mongolia Yili Industrial Group Co Ltd

Feihe International Inc

FrieslandCampina China

Health & Happiness Int. Holdings (formerly Biostime Inc)

Mengniu

Heinz (China) Investment Co Ltd China

Synutra International Inc/Sheng Yuan

Hangzhou Beingmate Group

Shanghai Fangguang Foods Company

Eastwes Nutriment Co Ltd

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Demographic Background

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Baby Food: Manufacturer Shares, Value %, 2017

Figure 6: Baby Food: Manufacturer Shares, Volume %, 2017

Figure 7: Baby Food: Manufacturer Shares by category, % Value, 2017

Figure 8: Baby Milks: Category Trends, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 13: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 14: Baby Meals & Others: Category Trends, 2011-2017

Figure 15: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 16: Baby Finger Foods: Category Trends, 2011-2017

Figure 17: Baby Finger Foods: Per Capita Expenditure & Consumption, 2011-2017

Figure 18: Baby Drinks: category Trends, 2011-2017

Figure 19: Baby Drinks : Per Capita Expenditure & Consumption, 2011-2017

Figure 20: Baby Food: Sector Size, 2017-2023

Figure 21: Baby Food: Per Capita, 2017-2023

Figure 22: Baby Food: Sector Segmentation, 2023

List of Tables

Table 1: Births by Birth Order, Million Births, 2013-2017

Table 2: Birth & Population Trends, 2007-2017

Table 3: Live Births by Province, 2011-2016

Table 4: Rural/Urban Population Breakdown, 2011-2017

Table 5: Annual Per Capita Disposable Income, 2007-2017

Table 6: Population & Income, Urban & Rural, 2013, 2015 & 2016

Table 7: Annual Food Expenditure, 2011-2016, CJPY

Table 8: Food Expenditure by Province, 2013, 2015 & 2016

Table 9: Breakdown of Urban Population by Income Group, 2012

Table 10: Ownership of Durable Consumer Goods 1990-2016

Table 11: Internet Usage, 2011-2017

Table 12: Population & Income Profile, East Coast, 2011 & 2016

Table 13: Population & Income Profile, North East China, 2011 & 2016

Table 14: Population & Income Profile, Central China, 2011 & 2016

Table 15: Population & Income Profile, West China, 2011 & 2016

Table 16: Key Purchasing Criteria for Infant Formula, 2013

Table 17: Births by Age of Mother, 2015

Table 18: Female Labor Force Participation, 2011-2017

Table 19: Maternity Leave by Province, 2017

Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011

Table 21: Exclusive Breastfeeding Rates, 1998-2014

Table 22: Exclusive Breastfeeding Rates by Location, 1997-2009

Table 23: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005

Table 24: Breastfeeding Rates in Hunan Province, 2013

Table 25: Breastfeeding Rates by Age of Baby, Zhejiang Province, %, 2004-2005

Table 26: Baby Food: Manufacturer Shares, Value, %, 2011-2017

Table 27: Baby Food: Manufacturer Shares, Volume, %, 2011-2017

Table 28: Baby Food: Manufacturer Shares by Category, %, 2017

Table 29: Baby Milks: Category Size, 2017

Table 30: Baby Milks: Category Growth, % 2011-2017

Table 31: Sales of Infant Formula by Region, Value, 2014 & 2015

Table 32: Penetration of Infant Formula by Region, Value, 2014 & 2015

Table 33: Market Segmentation by Price Positioning, Value & Volume %, 2013-2017

Table 34: Market Segmentation by Price Positioning & Retail Channel, by Value, 2013 & 2014

Table 35: Brands by Price Positioning, 2018

Table 36: Baby Milks: Brand Price Positioning Analysis, 2018

Table 37: Baby Milks: Prices by Type of Packaging, 2018

Table 38: Baby Milks: Packaging by Size, 2018

Table 39: Baby Milks: Packaging by Type, 2018

Table 40: Baby Milks: Manufacturer Shares, Value, 2011-2017

Table 41: Baby Milks: Manufacturer Shares, Volume, 2011-2017

Table 42: Market Shares in Selected Provinces, % of Value Sales, 2014

Table 43: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014

Table 44: Baby Milks: Brand Concentration by Distribution Channel, 2017

Table 45: Baby Milks: Top Ten Brands Online, 2017 & First Quarter 2018

Table 46: Baby Milks: Top Ten Formula Packs Online, First Quarter 2018

Table 47: Baby Cereals & Dry Meals: Category Size, 2017

Table 48: Baby Cereals & Dry Meals: Category Growth, % 2011-2017

Table 49: Cereals & Dry Meals: Price Positioning, 2018

Table 50: Baby Cereals & Dry Meals: Packaging by Type, 2018

Table 51: Baby Cereals & Dry Meals: Packaging by Size, 2018

Table 52: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 53: Baby Meals: Category Size, 2017

Table 54: Baby Meals: Category Growth, % 2011-2017

Table 55: Wet Meals: Store Facings by Type, 2018

Table 56: Savoury Wet Meals: Price Positioning, 2018

Table 57: Sweet Wet Meals: Price Positioning, 2018

Table 58: Wet Meals: Packaging by Type, 2017 & 2018

Table 59: Wet Meals: Packaging by Size, 2018

Table 60: Baby Meals: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 61: Baby Meals: Category Size, 2017

Table 62: Baby Meals: Category Growth, % 2011-2017

Table 63: Finger Foods: Packaging by Type, 2018

Table 64: Finger Foods: Packaging by Size, 2018

Table 65: Finger Foods: Price Positioning, 2018

Table 66: Finger Foods: Manufacturer Shares, Value & Volume, %, 2012-2017

Table 67: Baby Meals: Category Size, 2017

Table 68: Baby Meals: Category Growth, % 2011-2017

Table 69: Baby Drinks: Price Positioning, 2018

Table 70: Baby Drinks: Manufacturer Shares, Value, %, 2012-2017

Table 71: Domestic/Imported Baby Food, by category, % of Facings, 2013-2018

Table 72: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2018

Table 73: Overseas Companies Manufacturing In China

Table 74: International Partnerships in the Chinese Baby Milk Category

Table 75: Chinese Companies Manufacturing Overseas

Table 76: Acquisitions/ Joint Ventures between Chinese Companies in the Baby Milk Category

Table 77: Mead Johnson: Sales in China & Hong Kong, 2011-2016

Table 78: Inner Mongolia Yili: Sales and Profit, 2011-2017

Table 79: Feihe: Financial Highlights, 2011-2017

Table 80: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013

Table 81: Biostime: Breakdown of Turnover, 2013-2017

Table 82: Mengniu: Breakdown of Sales by Product Type, CJPY Million, 2011-2017

Table 83: Yashili: Financial Highlights, 2011-2017

Table 84: Yashili: Breakdown of Sales by Product Type, 2011-2017

Table 85: Yashili: Breakdown of Sales of Infant Formulae by Location, 2011-2015

Table 86: Synutra: Revenue & Profit Trends, 2011-2017

Table 87: Synutra: Sales of Nutritional Food (Powdered Formula & Food) by Brand, 2015 & 2016

Table 88: Beingmate: Net Income and Profit/Loss, CJPY Million, 2012-2017

Table 89: Ausnutria: Sales of Own branded Infant Formula in Mainland China, 2015-2017

Table 90: Sales of Baby Food by Outlet Type, 2012-2017

Table 91: Sales of Infant Formulae by Outlet Type, 2012-2017

Table 92: Key Macro-Economic Indicators, 2011-2018

Table 93: Key Macroeconomic Forecasts, 2017-2023

Table 94: Population of Largest Cities, 2010

Table 95: Birth & Population Projections, 2011-2023

Table 96: Baby Food: Category Growth, 2017-2023

Table 97: Baby Population, Number of Babies '000, 2007-2023

Table 98: Geographical Variation in Breastfeeding Rates before Discharge

Table 99: Geographical Variation in Breastfeeding Rates at One Month

Table 100: Geographical Variation in Breastfeeding Rates at Two Months

Table 101: Geographical Variation in Breastfeeding Rates at Three Months

Table 102: Geographical Variation in Breastfeeding Rates at Four Months

Table 103: Baby Food: Market Value, Current Prices, 2011-2017

Table 104: Baby Food: Market Value, Constant Prices, 2011-2017

Table 105: Baby Food: Market Value, USD Million, 2011-2017

Table 106: Baby Food: Market Volume, Tons, 2011-2017

Table 108: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 109: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 110: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 111: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 112: Baby Milks: Category Trends, 2011-2017

Table 113: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 114: Baby Milks-Powder: Brand Price Analysis, 2017

Table 115: Baby Milk Brands Approved for Sale from 2018 Onwards

Table 116: Beingmate: Net Income and Profit/Loss, CJPY Million, 2012-2017

Table 117: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 118: Baby Meals: Category Trends, 2011-2017

Table 119: Baby finger Foods: Category Trends, 2011-2017

Table 120: Baby Drinks: Category Trends, 2011-2017

Table 121: Key Macroeconomic Forecasts, 2017-2023

Table 122: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014

Table 123: Infant Formula Manufacturers with CNCA Approval, 2014

Table 124: Overseas Infant Formula Companies Registered in China, 2016

Table 125: Baby Milks & Cereals: Trends in Imports, 2011-2017

Table 126: Imports of Milks & Cereals by Country of Origin, % Volume, 2011-2017

Table 127: Imports of Milks & Cereals by Country of Origin, % Value, 2010-2016

Table 128: Baby Meals: Import Trends, Volume Tons, 2010-2016

Table 129: Baby Meals: Import Trends, Value USD '000, 2010-2016

Table 130: Imports of Baby Meals by Country of Origin, % Volume, 2010-2016

Table 131: Imports of Baby Meals by Country of Origin, % Value, 2010-2016

Table 132: Baby Milks & Cereals: Trends in Exports, 2010-2016

Table 133: Exports of Milks & Cereals by Country of Destination, Volume and Value 2011-2016

Table 134: Baby Meals: Export Trends, Volume Tons, 2010-2016

Table 135: Baby Meals: Export Trends, Value USD '000, 2010-2016

Table 136: Exports of Baby Meals by Country of Destination, Volume & Value, 2011-2016

Table 137: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 138: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 139: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 140: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 141: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 142: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 143: Baby Food: Per Capita Expenditure, USD, 2017-2023

Table 144: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 145: Facings Allocation by Product Type

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Nestle (China) Ltd

Danone

Mead Johnson Nutrition Co Ltd

Abbott (Guangzhou) Nutritionals Ltd

Inner Mongolia Yili Industrial Group Co Ltd

Feihe International Inc

FrieslandCampina China

Health & Happiness Int. Holdings (formerly Biostime Inc)

Mengniu

Heinz (China) Investment Co Ltd China

Synutra International Inc/Sheng Yuan

Hangzhou Beingmate Group

Shanghai Fangguang Foods Company

Eastwes Nutriment Co Ltd.

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, China


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