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The Baby Food Market in Austria 2017

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The Baby Food Market in Austria 2017


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The Baby Food Market in Austria 2017



Executive Summary

The Baby Food Market in Austria 2017

Summary

"The Baby Food Market in Austria 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Austrian market.

Austrian baby food market has been stimulated by higher birth numbers since2012, and by manufacturers' efforts to target the toddler age group and by product innovation, resulting in a market worth over million. Baby milks account for just over half of all retail sales value but in volume terms meals are dominant, claiming 45%. Both have increased their share of sales to the detriment of cereals and drinks. Drugmarkets/drugstores claim over 70% of baby food sales. A rise in the number of births will contribute to volume growth of about 10%. Growth is likely to be strongest in milks and meals. Per capita consumption will increase by 4.9%.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Scope

Despite an already high per capita consumption rate, sales have been buoyant, increasing by 42% in terms of value and 17% in volume between 2010 and 2016. The market has been stimulated by higher birth numbers from 2012 onwards.

Baby milks account for just over half of all retail sales, and meals for a further 35%. In volume terms, however, meals are dominant, claiming 45% of total consumption.

All Milupa (Danone) products are imported from Germany. Hipp has a production facility in Gmunden, while Nestle osterreich imports all its products.

Austrian market, accounting for almost two-thirds of volume imports of milks and cereals and half of imports of other baby food in 2015. Exports of baby foods have remained more or less stable in volume terms at tons per year.

The annual number of births is expected to experience a consistent rise up to 2022. The market is therefore forecast to show overall growth, with absolute volumes set to increase by 9.5% between 2016 and 2022.

Reasons to buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Births

The Consumer

Socio-demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Key Features and Developments

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby Milks

Baby Cereals

Baby Meals

Baby Drinks

Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Hipp GmbH & Co Export KG

Milupa GmbH (Danone)

Nestle osterreich GmbH

BWK

Maresi Austria GmbH

Distribution

Retail Structure

Drugstore retailing

Baby Food Retailing

Economic background

Economic Background

Key Macro-economic Forecasts

Prospects and forecasts

Birth And Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About Globaldata

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Baby Food: Market Size, 2010-2016

Figure 2: Baby Food: Market Segmentation, 2016

Figure 3: Baby Food: Per Capita, 2010-2016

Figure 4: Baby Food: Manufacturer Shares, % Value, 2016

Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016

Figure 6: Baby Milks: Sector Trends, 2010-2016

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016

Figure 8: Milks Segmentation: Product Stage

Figure 9: Baby Cereals : Sector Trends, 2010-2016

Figure 10: Baby Cereals : Per Capita Expenditure & Consumption, 2010-2016

Figure 11: Baby Meals : Sector Trends, 2010-2016

Figure 12: Baby Meals : Per Capita Expenditure & Consumption, 2010-2016

Figure 13: Baby Drinks : Sector Trends, 2010-2016

Figure 14: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016

Figure 15: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015

Figure 16: Milks & Cereals: Country of Destination, Top Five, % Volume, 2015

Figure 17: Baby Food: Manufacturer Shares, Value, 2016

Figure 18: Baby Food: Manufacturer Shares, Volume, 2016

Figure 19: Baby Food: Market Size, 2016-2022

Figure 20: Baby Food: Market Segmentation, 2022

Figure 21: Baby Food: Per Capita, 2016-2022

List of Tables

Table 1: Birth & Population Trends, 2006-2016

Table 2: Number of Births by Region, 2012-2015

Table 3: Marriages & Divorces, 2010-2015

Table 4: Families with Children Under the Age of Three, 2011-2015

Table 5: Family Status, 1994-2015

Table 6: Live Births by Age Group of Mother, 2013-2015

Table 7: Number of Women of Childbearing Age by Age Group, 2014 & 2016

Table 8: Working Women, 2010-2016

Table 9: Women in Employment by Age, 2012

Table 10: Breastfeeding Rates by Age of Baby, 2006

Table 11: Breastfeeding Initiation by Socio-Demographic Factors, 2006

Table 12: Market Size, 2016, & Growth Rates, 2010-2016

Table 13: Baby Food: Manufacturer Market Shares, Value, %, 2010-2016

Table 14: Baby Food: Manufacturer Shares by Sector, %, 2016

Table 15: Projected Market Size, 2022, & Growth Rates, 2016-2022

Table 16: Powdered Baby Milks: Brand Price Positioning Analysis, 2016

Table 17: Liquid Baby Milks: Brand Price Positioning Analysis, 2016

Table 18: Baby Milks: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 19: Baby Cereals: Market Segmentation, % Value, 2010-2016

Table 20: Baby Cereals: Brand Price Positioning Analysis, 2016

Table 21: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016

Table 22: Baby Meals: Brand Price Positioning Analysis, 2016

Table 23: Baby Meals & Juices: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 24: Baby Juices & Teas: Market Segmentation, Volume & Value, 2010-2016

Table 25: Baby Drinks: Brand Price Positioning, 2016

Table 26: Baby Juices: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 27: Baby Teas: Manufacturer Shares, Value & Volume, %, 2010-2016

Table 28: Finger Foods: Brand Price Positioning, 2016

Table 29: Packaged Food Sales by Channel, EUR billion, 2009-2015

Table 30: Leading Drugstore Retailers, 2010-2016

Table 31: Baby Food: Sales by Outlet Type, % Value, 2010-2016

Table 32: Key Macro-Economic Indicators, 2010-2017

Table 33: Key Macro-Economic Forecasts, 2016-2022

Table 34: Birth & Population Projections, 2010-2022

Table 35: Baby Population, Number of Babies ('000), 2006-2022

Table 36: Number of Women of Childbearing Age by Age Group, 2014-2020

Table 37: Baby Food: Market Value, Current Prices, 2010-2016

Table 38: Baby Food: Market Value, Constant Prices, 2010-2016

Table 39: Baby Food: Market Value, US$ Million, 2010-2016

Table 40: Baby Food: Market Volume, Tons, 2010-2016

Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016

Table 42: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016

Table 43: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016

Table 44: Baby Food: Per Capita Consumption, Grams, 2010-2016

Table 45: Baby Milks: Sector Trends, 2010-2016

Table 46: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016

Table 47: Powder Baby Milks: Brand Price Analysis, 2016

Table 48: Liquid Baby Milks: Brand Price Analysis, 2016

Table 49: Meals : Sector Trends, 2010-2016

Table 50: Drinks : Sector Trends, 2010-2016

Table 51: Imports of Baby Food by Type, Volume, Tons, 2010-2015

Table 52: Imports of Baby Food by Type, Value, EUR 000, 2010-2015

Table 53: Imports of Baby Food by Country of Origin, Volume, 2013-2015

Table 54: Imports of Baby Food by Country of Origin, Value, 2013-2015

Table 55: Exports of Baby Food by Type, Volume, Tons, 2010-2015

Table 56: Exports of Baby Food by Type, Value, EUR 000, 2010-2015

Table 57: Exports of Baby Food by Country of Destination, Volume, 2013-2015

Table 58: Exports of Baby Food by Country of Destination, Value, 2013-2015

Table 59: Baby Food: Market Value Forecasts, Current Prices, 2016-2022

Table 60: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022

Table 61: Baby Food: Market Value Forecasts, US$ Million, 2016-2022

Table 62: Baby Food: Market Volume Forecasts, Tons, 2016-2022

Table 63: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022

Table 64: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022

Table 65: Baby Food: Per Capita Expenditure, US$ Dollars, 2016-2022

Table 66: Baby Food: Per Capita Consumption, Grams, 2016-2022

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Hipp GmbH & Co Export KG, Milupa GmbH (Danone), Nestle osterreich GmbH, BWK GmbH, Maresi Austria GmbH

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Austria


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