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Report Title

The Baby Food Sector in Egypt, 2018

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The Baby Food Sector in Egypt, 2018


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The Baby Food Sector in Egypt, 2018

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The Baby Food Sector in Egypt, 2018



Executive Summary

The Baby Food Sector in Egypt, 2018

Summary

"The Baby Food Sector in Egypt, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Egyptian market.

Despite having the largest population in the Middle East, Egypt has a small market for baby food, as the cost of commercial products puts them out of reach of the majority of consumers. Poorer consumers, and those who distrust commercially prepared baby foods, continue to feed their babies in the traditional way, gradually weaning them off breast milk with herb-based drinks, such as chamomile or peppermint, or other liquids, and then on to more solid foods.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- The crude birth rate has been falling since peaking at 2.7 million in 2014. Despite a drop in the number of births since 2014, consumption of baby food rose by 12% between 2011 and 2017.

- Prices of baby milk are likely to continue to increase slightly, despite various government initiatives to dampen them, although a minor swing towards third-stage products may prevent unit prices rising more quickly.

- Volume sales of cereals are expected to rise. There is significant local production of baby cereals, particularly by Nestle, but the majority of other baby foods are imported.

- Although the bay food sector presents opportunities for manufacturers, in the sense that all categories are as yet underdeveloped, the uncertain regulatory environment, including the current emphasis on local production.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Danone

Nestle Egypt SAE

Hero Middle East & Africa

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

To know more information on Purchase by Section, please send a mail to sales@kenresearch.com

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals & Others: Category Trends, 2011-2017

Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Food: Sector Size, 2017-2023

Figure 16: Baby Food: Per Capita, 2017-2023

Figure 17: Baby Food: Sector Segmentation, 2023

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Births & Birth Rates by Region, 2015

Table 3: Incidence of Poverty, 2008/09-2015

Table 4: Number of Women of Childbearing Age by Age Group, 2010 & 2015

Table 5: Population by Socio-Economic Groups, 2009

Table 6: Number of Women of Childbearing Age by Age Group, 2005 & 2015

Table 7: Fertility Rates and Estimated Births by Age Group of Mothers, 2008 & 2014

Table 8: Trends in Working Women, 2010-2016

Table 9: Breastfeeding by Age of Baby, 2005-2014

Table 10: Average Duration of Breastfeeding, 2005 & 2008

Table 11: Consumption of Infant Formula, 2005 & 2008

Table 12: Sector Size, 2017, & Growth Rates, 2011-2017

Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 14: Baby Food: Manufacturer Shares by Category, %, 2017

Table 15: Baby Milks: Category Size, 2017

Table 16: Baby Milks: Category Growth, % 2011-2017

Table 17: Baby Milks: Brand Price Positioning Analysis, 2017

Table 18: Baby Milks: Manufacturer Shares, Value and Volume %, 2011-2017

Table 19: Baby Cereals: Category Size, 2017

Table 20: Baby Cereals: Category Growth, % 2011-2017

Table 21: Baby Cereals: Facings by Pack Size, 2017

Table 22: Baby Cereals & Dry Meals: Price Positioning, 2017

Table 23: Baby Cereals & Dry Meals: Manufacturer Shares, %, 2011-2017

Table 24: Baby Meals: Category Size, 2017

Table 25: Baby Meals: Category Growth, % 2011-2017

Table 26: Baby Meals & Others : Sector Segmentation, Volume & Value, 2011-2017

Table 27: Baby Meals & Others : Manufacturer Shares, Value & Volume, %, 2011-2017

Table 28: Baby Food: Sales by Outlet Type, % Volume, 2011-2017

Table 29: Economic Indicators, 2011-2018

Table 30: Key Macroeconomic Forecasts 2017-2023

Table 31: Birth & Population Projections, 2011-2023

Table 32: Baby Population, Number of Babies '000, 2011-2023

Table 33: Baby Food: Market Value, Current Prices, 2011-2017

Table 34: Baby Food: Market Value, Constant Prices, 2011-2017

Table 35: Baby Food: Market Value, USD Million, 2011-2017

Table 36: Baby Food: Market Volume, Tons, 2011-2017

Table 37: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 38: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 39: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 40: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 41: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 42: Baby Milks: Category Trends, 2011-2017

Table 43: Baby Milks: Market Segmentation, Value and Volume, 2011-2017

Table 44: Baby Milks: Brand Price Analysis, 2017

Table 45: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 46: Baby Meals & Others: Category Trends, 2011-2017

Table 47: Baby Food: Imports by Sector, Tons, 2011-2016

Table 48: Baby Food: Imports by Sector, USD '000, 2011-2016

Table 49: Imports of Baby Milks & Cereals by Country of Origin, % Volume, 2015-2016

Table 50: Imports of Other Baby Food by Country of Origin, % Volume, 2015-2016

Table 51: Baby Food: Exports by Sector, Tons, 2011-2016

Table 52: Baby Food: Exports by Sector, USD '000, 2011-2016

Table 53: Exports of Baby Milks & Cereals by Country of Destination, % Volume, 2015 & 2016

Table 54: Exports of Other Baby Food by Country of Destination, Volume, 2015 & 2016

Table 55: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 57: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 58: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 61: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 62: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 63: Baby Food: Facings Allocation by Product Type

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Danone

Nestle Egypt SAE

Hero Middle East & Africa

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Egypt


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