Australia Baby Food Market Outlook to 2023
By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution
March 2019
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About the Report
About the Report
The report titled "Australia Baby Food Market Outlook to 2023 - By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution" provides information on Baby Food market segmentation by category (Milk Formula, Dried baby food, Prepared Baby Food and Other Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula),by Age Group (0-6 Months, 6-12 Months, 12+ Months), by Nature (Inorganic Food and Organic Food),by Region (New south Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, Australian Capital Territory, Northern Territory) and by Channel of Distribution (Supermarkets, Health and Beauty Specialist Retailers, Internet Retailing, Discounters, Other Foods Non Grocery Specialists, Convenience Stores and Forecourt Retailers). Company Profiles of Major Players in Australia Baby Food Market (Nestle SA, Danone Group, Aspen Pharmacare and Other Companies (Kraft Heinz, Bellamy's Australia Ltd., A2 Milk Co. and others) have been covered in the publication. The report concludes with market projection and analyst recommendations.
Market Overview
Australia baby food market has shown a remarkable growth in the past few years. It witnessed positive CAGR in the review period 2013-18. Increase in women workforce, rising population of infants from age 0-36 months, latent demand from China and growing urbanization are some of the major factors contributing to the positive growth. A shift in the preference of consumers was also witnessed in the review period. Organic baby food witnessed a huge demand due to rise in the parental concerns and awareness about the products. Bubs organic, Bellamy’s Organic Bio Bambino, Holle Baby Food, Rafferty Garden, Only organic and many more were some of the major brands selling organic baby food in Australia.
Growing-Up milk formula emerged as the growing category among the milk formula in the five year review period. The major reason behind this growth is that the maternity leave is only for 18 weeks and therefore, making mothers more dependent on milk formula for the nutrition of baby.
Market Segmentation
Milk formula was leading the market segment in the year 2018 since it is the most conventional and trustworthy baby food product in the market and is also considered as a prime substitute of mother’s milk. The majority of the milk formula sales in Australia were contributed through growing-up milk formula products due to a large number of infants falling in the age group of above 12 months. The largest market share was held by infants above 12 months or more in the year 2018. In terms of nature, inorganic baby food held a maximum share of retail sales as inorganic items costs much lesser than their organic counterpart therefore making them the most preferred category. New South Wales established itself as market leader by capturing a massive revenue share for retail sales of baby food in the year 2018. It was followed by Victoria and Queensland since they are among the most populated states in Australia. Supermarkets and Health stores are the most preferred channel for buying baby food by the consumers in Australia. Subsequent purchases after consulting health experts are majorly made from these renowned and trustworthy megastores. Online also emerged as one of the preferred channel for distribution due to the increase in number of internet users and also being convenient and time saving.
Competition Scenario in Australia Baby Food Market
Competition within Australia baby food market was observed as concentrated with more than half of the market being captured by international players while the rest share is being held by other domestic and regional players. Major international companies in the market are Danone Group, Nestle SA, Kraft Heinz, Aspen Pharmacare and PZ Cussons while domestic and regional players are The A2 milk Co., Bellamy’s Australia Ltd., Bubs Australia Ltd. and many others.
Australia Baby Food Market Future Projections
The future of Australia baby food looks not so attractive since the current market is largely impacted by huge demand from Chinese and other Asian countries. The market is expected to grow at a significant single digit CAGR during the five year forecast period 2018-2023E. Milk Formula is expected to remain the largest growing segment by the end of the year 2023E.
Key Segments Covered
By Food Category
Dried Baby Food
Prepared Baby Food
Milk Formula
Other Baby Food
Nature of Food
Inorganic Baby Food
Organic Baby Food
By Age
0-6 months
6-12 months
12+ months
By Region
New south Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Australian Capital Territory
Northern Territory
By Channels of Distribution
Supermarkets
Health and Beauty Specialist Retailers
Internet Retailing
Discounters
Other Foods Non Grocery Specialists
Convenience Stores
Forecourt Retailers
Key Target Audience
Baby Food Manufacturers
Baby Food Distributors
Government Agencies
Baby Food Store Retailing
NGO's Supporting Baby Food and Care
Pharmaceutical Stores
Online Sales and Retailing Agencies
Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered:
Nestle SA
Danone Group
Kraft Heinz Co.
Aspen Pharmacare (Pty) Ltd.
Bellamy's Australia Ltd.
A2 Milk Co.
Bubs Australia Ltd.
Key Topics Covered in the Report
Executive Summary
Research Methodology
Stakeholders in Australia Baby Food Market
Australia Baby Food Market Overview and Genesis
Value Chain Analysis in Australia Baby Food Market
Australia Baby Food Market Size, 2013-2018
Australia Baby Food Market Segmentation, 2013-2018
Trends and Developments in Australia Baby Food Market
Issues and Challenges in Australia Baby Food Market
Decision Making Criteria for Consumers
Government Regulations for Doing Business
SWOT Analysis of Australia Baby Food Market
Competitive Landscape in Australia Baby Food Market
Australia Baby Food Market Future Projections, 2018-2023E
Analyst Recommendations in Australia Baby Food Market
Products
Products
By Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula, Other Baby Food), Nature of Food (Inorganic Baby Food, Organic Baby Food), By Age (0-6 months, 6-12 months, 12+ months), By Region (New south Wales, Victoria, Queensland, South Australia , Western Australia, Tasmania , Australian Capital Territory , Northern Territory), By Channels of Distribution (Supermarkets, Health and Beauty Specialist Retailers , Internet Retailing , Discounters, Other Foods Non Grocery Specialists, Convenience Stores , Forecourt Retailers)
Companies
Nestle SA, Danone Group, Kraft Heinz Co., Aspen Pharmacare (Pty) Ltd., Bellamy’s Australia Ltd., A2 Milk Co., Bubs Australia Ltd.
Table of Contents
Table of Contents
1. Executive Summary
1.1. Australia Baby Food Market Size, 2013-18
1.2. Australia Baby Food Market Segmentation
1.3. Competition Scenario in Australia Baby Food Market
1.4. Australia Baby Food Market Future Projections
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
2.3.1. Consolidated Research Approach
2.3.2. Market Sizing – Australia Baby Food Market
2.3.3. Variables (Independent)
2.3.4. Multi Factor Based Sensitivity Model
2.3.5. Regression Matrix
2.3.6. Limitations
2.3.7. Final Conclusion
3. Stakeholders in the Australia Baby Food Market
4. Australia Baby Food Market Overview and Genesis
5. Value Chain Analysis in Australia Baby Food Market
6. Australia Baby Food Market Size, 2013-2018
7. Australia Baby Food Market Segmentation, 2013-2018
7.1. By Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other Baby food), 2013- 2018
7.1.1. Milk Formula By Type (Standard, Follow-On, Growing-Up, and Special Baby Milk Formula), 2013-2018
7.2. By Age group (0-6 Months, 6-12 Months, 12+ Months), 2018
7.3. By Inorganic and Organic Baby Food, 2018
7.4. By Region (New South Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, Australian Capital Territory, Northern Territory), 2018
7.5. By Distribution Channel (Supermarkets, Health and Pharmacy Retailers, Online Retailing, Discounters, Other Foods Non Grocery Specialists, Convenience Stores And Forecourt Retailers), 2013-2018
8. Trends and Developments in the Australia Baby Food Market
8.1. Preference to the organic baby food
8.2. Mergers and Acquistions
8.3. Increase in Urbanization
8.4. Emerging Diagou Trend
9. Issues and Challenges in the Australia Baby Food Market
9.1. Stringent MAIF Agreement
9.2. Highly Sensitive to Market Rumors
9.3. Stringent Government and Internationa Regulations
10. Decision Making Criteria For Consumers in Baby Food Market
11. Government Regulations for Doing Business
11.1. Australia New Zealand Food Standards Code- Standard 2.9.1
11.2. World Health organization (WHO) Code
11.3. Guidelines for labelling of baby food
11.4. Guidelines for composition of baby food
11.5. Guidelines for speciality milk fomula
12. SWOT Analysis
13. Competitive Landscape In the Australia Baby Food Market
13.1. Market Share of Major Players
13.2. Company Profiles
13.2.1. Nestle
13.2.2. Danone Group
13.2.3. Aspen Pharmacare (Pty) Ltd
13.2.4. Kraft Heinz
13.2.5. Bellamy’s Australia ltd.
13.2.6. A2 Milk co.
13.2.7. Bubs Australia Ltd.
13.3. Other Companies (Wattle Health Australia Ltd., Blackmores Infant Formula, PZ Cussons Plc And Others) Operating In Australia Baby Food Market
14. Australia Baby Food Market Future Projections, 2018-2023E
14.1. By Food Categories (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), 2018-2023E
14.2. By Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula), 2018-2023E
14.3. By Age Group (0-6 Months, 6-12 Months and 12+ Months), 2018- 2023E
14.4. By Nature (Inorganic and Organic Baby Food), 2018- 2023E
14.5. By Channel of Distribution (Hypermarkets, Supermarkets, Independent Small Grocers, Health and PharmacyRetailers, Other Foods Non Grocery Specialists, Internet Retailing), 2018-2023E
15. Analyst Recommendations in Australia Baby Food Market
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List of Figure
Figure 1-1: Australia Baby Food Market Flowchart on the Basis of Retail Sales in AUD Million, 2017
Figure 4-1: Business Cycle of Australia Baby Food Market
Figure 6-1: Australia Baby Food Market Size on the Basis of Revenues in AUD Million and Growth Rate in Percentage (%), 2013-2018
Figure 7-1: Australia Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-2: Australia Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Formula, Follow-On Milk Formula, Growing-Up Milk Formula and Special Baby Milk Formula) on the Basis of Retail Sales in Percentage (%), 2013-2018
Figure 7-3: Australia Baby Food Market Segmentation by Age Group (Above 12 Months, 6-12 Months and 0-6 Months) on the Basis of Retail Sales in Percentage (%), 2018
Figure 7-4: Australia Baby Food Market Segmentation by Nature (Inorganic and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2018
Figure 8-1: Urbanization as Percentage of the Total Population in Australia from the Year 2013-18
Figure 13-1: Estimated Revenue of Nestle From Sale of Baby Food in Australia in AUD Million, 2013-18
Figure 13-2: Revenue of Danone Group Generated from the Retail Sales of Baby Food in Australia, 2013-18
Figure 14-1: Australia Baby Food Market Future Size on the Basis of Retail Sales in AUD Million and Growth Rate in Percentage (%), 2018-2023E
Figure 14-2: Australia Baby Food Market Future Projections by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Revenue in Percentage (%), 2018-2023E
Figure 14-3: Australia Milk Formula Market Future Projections by Age Group (0-6 Months, 6-12 Months and 12+ Months) on the Basis of Retail Sales in Percentage (%), 2018- 2023E
Figure 14-4: Australia Baby Food Market Future Projections by Nature (Inorganic Baby Food and Organic Baby Food) on the Basis of Retail Sales in Percentage (%), 2023E
Figure 14-5: Australia Baby Food Market Segmentation on the basis of Channels of Distribution (Supermarkets, Health & PharmacyRetailers, Internet Retailing, Discounters, Other Foods Non-Grocery Specialists, Convenience stores and Forecourt Retailers) for Market Share in Percentage (%), 2018-2023E
List of Table
Table 2-1: Australia Baby Food Market Definition on the basis of Key Segments
Table 2-2: Australia Baby Food Categories and their Types
Table 2-3: Correlation Matrix for Australia Baby Food Market, 2018
Table 2-4: Regression Coefficients Output for Australia Baby Food Market
Table 3-1: Australia Baby Food Market Ecosystem by Major Players
Table 4-1: Australia Baby Food Market Overview Including Country Overview, Market Structure, Genesis, Market Stage, Trade Scenario, End User, Best Selling Brands, Competitive Scenario and Growth Drivers
Table 5-1: Value Chain Analysis of Australia Baby Food Market on the basis of Entity Type (International Companies, Domestic Companies, Agents of Manufacturers, Distributors and Offline and Online Retailers)
Table 5-2: Australia Baby Food Market Value Chain Challenges and How to overcome them
Table 6-1 : Rationale and Description for the Australia Baby Food Market Size on the Basis of Revenues in AUD Million, 2013-2018
Table 7-1: Rationale and Description for Australia Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in AUD Million, 2013-2018
Table 7-2: Cross Comparison by Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food) Including Composition, Target Audience, Major Brands, Procurement and CAGR of Segment, 2018
Table 7-3: Australia Baby Food Market Segmentation by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in AUD Million, 2013-2018
Table 7-4: Australia Milk Formula Market Segmentation by Types of Milk Formula (Standard, Follow-On, Growing-Up and Special Baby Milk Formula) on the Basis of Retail Sales, 2013-2018
Table 7-5: Cross Comparison by Type of Milk Formula (Standard Milk Powdered Formula, Follow-On Milk Powdered Formula, Growing-Up Milk Formula and Special Baby Milk Formula) including Target Audience, CAGR, Procurement, Channels of Distribution and Major Brands, 2018
Table 7-6: Australia Milk Formula Market Segmentation by Type of Milk Formula (Standard Milk Formula, Follow-On Milk Formula, Growing-Up Milk Formula and Special Baby Milk Formula) on the Basis of Retail Sales in AUD Million, 2013-2018
Table 7-7: Rationale and Description for Australia Baby Food Market Segmentation by Age Group (0-6 Months, 6-12 Months and 12+ Months) on the Basis of Retail Sales, 2018
Table 7-8: Cross Comparison by Age Group (0-6 Months, 6-12 Months, 12+ Months) Including Existing Market Share, Type of Milk Formula Consumed, Preferred Medium for Purchase and Major Brands, 2018
Table 7-9: Baby Food Market Segmentation by Age Group (Above 12 Months, 6-12 Months and 0-6 Months) on the Basis of Retail Sales in AUD Million, 2018
Table 7-10: Rationale and Description for the Australia Baby Food Market Segmentation (excluding Milk Formula) by Nature of Food (Organic Food and Inorganic Food) on the Basis of Retail Sales in AUD Million, 2018
Table 7-11: Australia Baby Food Market Segmentation by Nature (Inorganic and Organic Baby Food) on the Basis of Retail Sales in AUD Million, 2018
Table 7-12: Australia Baby Food Market Segmentation by Region (New south Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, Australian Capital Territory, Northern Territory ) on the basis of Retail Sales in AUD Million, 2013-2018
Table 7-13: Cross Comparison by Region (New South Wales, Victoria, Queensland, South Australia) Including Total Population in the region, Per Capita Income in the region, Female Population in the region, and Market Share of Baby Food Sales in Australia.
Table 7-14: Cross Comparison by Region (Western Australia, Tasmania, Australian Capital Territory and Northern Territory Including Total Population in the region, Per Capita Income in the region, Female Population in the region, and Market Share of Baby Food Sales in Australia.
Table 7-15: Australia Baby Food Market Segmentation by Region (New South Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania and Northern Territory) for Market Share in Percentage (%), 2018
Table 7-16: Australia Baby Food Market Segmentation on the basis of Channels of Distribution (Supermarkets, Independent Small Grocers, Health and Pharmacy Retailers, Internet Retailing and Other Foods Non-Grocery Specialists) for Retail Sales in AUD Million, 2013-2018
Table 7-17: Australia Baby Food Market Segmentation on the basis of Channels of Distribution (Supermarkets, Health & Pharmacy Retailers, Internet Retailing, Discounters, Other Foods Non-Grocery Specialists, Convenience stores and Forecourt Retailers) for Market Share in Percentage (%), 2018
Table 8-1: Mergers and Acquisitions in the Australian Baby Food Market, 2013-18
Table 12-1: SWOT Analysis in Australia Baby Food Market
Table 13-1: Competition Scenario in Australia Baby Food Market Including Level of Competition in the Market, Major Players and Competing Factors, 2018
Table 13-2: Strength and Weakness of Major Players in Australia Baby Food Market
Table 13-3: Revenue Share (Percentage) of Major Companies in Australia Baby Food Market from the year 2013-18
Table 13-4: Revenue shares (in AUD Million) of Companies in Australia Baby Food Market from the year 2013-18
Table 13-5: Company Profile of Nestle SA Including Company Overview, R&D, USP, Business strategy, Distribution and Sales, Market Share and Revenue, Major Brands/Product , Sustainable Development, Recent Developments and Future Plans
Table 13-6: Product Profile Of Baby Food Products Offered By Nestle S.A. In Australia
Table 13-7: Company profile of Danone Including Company Overview, USP, Business strategy, Distribution and Sales, Market Share and Revenue, Major Selling Brands, R&D, Recent Developments and Future Plans
Table 13-8: Product Profile of Baby Food Products Offered By Danone in Australia.
Table 13-9: Product Portfolio of baby food products offered by Aspen Pharmacare in Australia.
Table 13-10: Company Profile of Kraft Heinz Including Company Overview, USP, Business strategy, Distribution and Sales, Market Share and Revenue, Major Brands/Product, Recent Developments and Future Plans
Table 13-11: Product Portfolio of Baby Food Products offered by Kraft Heinz in Australia
Table 13-12: Company Profile of Bellamy’s Australia Ltd. Including Company Overview, USP, Business strategy, Distribution and Sales, Market Share and Revenue, Major Brands/Product, Recent Developments and Future Plans
Table 13-13: Product Portfolio of Baby Food Products Offered by Bellamy’s Australia Ltd. in Australia
Table 13-14: Company Profile of A2 Milk Co. Including Company Overview, USP, Business strategy, Distribution and Sales, Market Share and Revenue, Major Brands/Product, Recent Developments
Table 13-15: Product Portfolio of Baby Food Products Offered by A2 Milk Co. in Australia
Table 13-16: Company Profile of Bubs Australia Ltd. Including Company Overview, USP, Business Strategy, Distribution and Sales, Market Share and Revenue, Major Selling Brands and Recent Developments
Table 13-17: Product Portfolio of Baby Food Products Offered by Bus Australia Ltd.
Table 13-18: Rationale and Description of other companies including Wattle Health Australia Ltd., Blackmores Infant Formula, PZ Cussons Plc and Others operating in Australia Baby Food Market
Table 14-1: Rationale and Description for the Australia Baby Food Market Future Projections on the Basis of Revenue, 2018-2023E
Table 14-2: Australia Baby Food Market Future Projections by Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food) on the Basis of Retail Sales in AUD Million, 2018-2023E
Table 14-3: Australia Milk Formula Market Future Projections by Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula) on the Basis of Retail Sales in AUD Million, 2018-2023E
Table 14-4: Australia Milk Formula Market Future Projections by Type of Milk Formula (Growing-up Milk Formula, Follow-on Milk Formula, Standard Milk Powdered Formula and Special Baby Milk Formula) on the Basis of Retail Sales in Percentage (%), 2018-2023E
Table 14-5: Australia Baby Food Market Future Projections by Age Group (0-6 months, 6-12 months and 12+ months), 2018-2023E
Table 14-6: Australia Baby Food Market Segmentation on the basis of Channels of Distribution (Supermarkets, Independent Small Grocers, Health and PharmacyRetailers, Internet Retailing and Other Foods Non-Grocery Specialists) for Retail Sales in AUD Million, 2018-2023E
Table 15-1: Analyst Recommendations in Australia Baby Food Market
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