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Evolution in E-Commerce and Digitalization to Boost Retailing Market in Turkey: Ken Research

Posted on 15 February 2018 by KenResearch Consumer Products and Retail ,

Retailing in Turkey Market Shares Summary & Forecasts to 2021 provides a comprehensive analysis of retailing market, various categories in retailing market, leading players in various sectors in retailing market, and future of retail market in Turkey.

Retail Market Over view: Retailing market in Turkey includes clothing, footwear, books, news and stationery, electrical and electronics, food and grocery, health and beauty, furniture and floor coverings, home and garden products, music, video and entertainment software, sports and leisure equipment, jewellery, watches and accessories, and luggage and leather goods. The health and beauty sector in Turkey is expected to witness the continuing double digit growth in the next few years due to increase in aging population, more women in the workforce, and consumers’ awareness of health and wellness benefits. Turkey lags in the e-commerce market and started to develop in the area of digitalization. Turkey’s relatively high rates of mobile Internet and social-network combined with a young and growing urban population, encourages the e-commerce environment.

The rapid urbanization has encouraged the consumer electronics retailers in the country and the sales of smartphones are growing rapidly. The leading domestic players in Turkey’s consumer electronics retailers are Teknosa, Bimeks, Vestel, Vatan Computer, and Koç Holding’s retail banners, Arcelik and Beko. Metro Group is the leading international company in Turkey’s consumer electronics retailers. High-end electronics and smart phones in Turkey will drive the growth in the electrical retail sector in the next few years.

The apparel and footwear segment in Turkey is fragmented with the presence of strong domestic players. Turkish consumers spend more on apparel and footwear and it is one of the fastest-growing retail categories in retail in Turkey. Waikiki is the leading domestic apparel and footwear retailer in Turkey and also operates in other countries. It is one of the best-established retailers in the apparel and footwear market and enjoys strong brand awareness among consumers. Turkey has a relatively young population with westernized tastes in fashion that creates a favourable environment for international fast-fashion retailers. The online purchase of clothing and footwear is increasing steadily and this trend will continue in the next few years. The major clothing and footwear retailers in Turkey are expanding their market by opening new stores within the country.

According to the researchers, the Turkish retail industry witnessed a slight recovery, however, the stagnation still continues. The establishment of the number of shopping malls will continue to be slow and the rental income will decrease. The companies which invested fully in the domestic market need to venture into foreign markets for more growth opportunities. Turkey is a challenge to international retailers who looking for growth in retail markets. Macro factors such as economic expansion, increase in young population, strong retail sales growth, and a fragmented retail sector, go hand in hand for sophisticated retailers. They are benefitted from growth and merged opportunities in the country. As Turkey’s economic growth slowed and its political instability increased, many large international retailers began to withdraw from the retail market. Turkey’s modern retail sector is led by the domestic players, who create a highly competitive market.

Turkish consumers spend on groceries despite slowing economic growth and the expenditure on food and non-alcoholic beverages has increased. The largest sector in the Turkish retail industry is food and grocery which contributes to a major share in the retail industry. Modernization, urbanization, and preference towards shopping in organized retail outlets are encouraging the growth in the food and grocery sector. The largest fastest-growing channel for food and grocery sales in Turkey are hypermarkets, supermarkets and hard-discounter. Online channel is at a budding stage with only top retailers competing in the online sales of foods and grocery. Food and grocery will also witness a continuing growth in the next few years. BIM, A101 and Sok are top three leading grocery discounters in Turkey which hold a mojor share in the retail industry. The discounters channel in Turkey is growing at the expense of supermarkets, hypermarkets and traditional grocery retailers because they provide proximity shopping, one-stop shopping and low prices.

Leading Players and Future of Retail Market in Turkey: More than half the retail market in Turkey is operated by the small independents. The retail sector is more concentrated with leading companies expanding their businesses and market shares. Majority of the international retailers are considering withdrawing their business from the Turkish retail market in view of the recent political events. E-commerce occupies a relatively low share in the Turkish retail market and has scope for future expansion. The leading players such as Hepsiburada are strengthening their market shares; retailers such as Migros and Teknosa are expanding their business by opening multi-channel operations. The leading comapines in the retail industry in Turkey are LC Waikiki, DeFacto, Koton, H&M, Boyner, Zara, YKM, BIM, Migros, A101, Carrefour, Sok, Vatan, Teknosa, Arcelik, Media Markt, Bimeks, Gratis, Watsons, Avon, Yves Rocher, Amway, Bellona, Tekzen, IKEA, Koctas, Bauhaus. Domestic retailing companies in Turkey such as Waikiki lead in apparels, Teknosa in consumer electronics and Hepsiburada in e-commerce.

Consumers today buy everything from food, clothing, smartphones and or cosmetics on Hepsiburada.com. The company Hepsiburada.com, is owned by Turkish conglomerate Dogan Group, which is referred to as the Amazon of Turkey. It is the leading e-commerce retailer in its domestic market. The underlying uncertainty is affecting the Turkey’s economic growth and consumer confidence in recent years. The country’s economy witnessed resilience and started flourishing amid high inflation and volatility of the Turkish currency. The retail industry in Turkey is expected to grow gradually by the year 2021 with the recovery of the country’s GDP, rising employment, increasing wages, and increasing household consumption expenditure.

Key Topics Covered in the Report:

  • Turkey Retailing Market Report
  • Turkey Retailing Market Analysis
  • Turkey Retail Industry Market Outlook
  • Turkey E-commerce industry analysis
  • Online shopping trends Turkey
  • Turkey Retailing Market Leading Players
  • Smartphones penetration in Turkey
  • Apparel market research Turkey
  • Food and Beverages Retail Sector Turkey
  • Electricals and Electronics Sales Turkey
  • Consumer Electronics Retailers Turkey
  • Apparel and Footwear Retail Sales Turkey
  • Turkey retail sector opportunities
  • Turkey retail industry competition

To know more, click on the link below:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/retailing-in-turkey-market-shares-summary/142707-95.html

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Home Retailing in Turkey Market Shares Summary & Forecasts to 2021

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Ankur Gupta, Head Marketing & Communications
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Saudi Arabia (KSA) Furniture Market Research Report / Statistics / Industry Facts: Ken Research

Posted on 28 November 2017 by KenResearch Consumer Products and Retail ,

Saudi Arabia Furniture Market by End Users (Home, Office, Hotels and Industrial), By Product Categories (Bedroom, Living Room, Dining Room, Kitchen), by Living Room Furniture (Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table), by Bedroom Furniture (Bed, Wardrobe, Dressing Table), by Dining Room Furniture, Kitchen Furniture Children furniture and Online Furniture Market

November 2017 |Saudi Arabia News 

  • Competition is expected to intensify in Saudi Arabia as companies try to position themselves in the untapped furniture space.
  • Lack of competent wood product industry has been a major deterrent in development of furniture industry in KSA.

The Furniture Industry in Saudi Arabia is rising as one of the most promising sector in KSA. With the advent of numerous real estate developers and rising demand for residential houses, furniture industry has registered incredible growth. Rising young population, focused effort of government towards developmental projects and a flourishing economy are some of the factors which will assist the growth of furniture industry in the future.

In the present context, there exists a vast gap with respect to the furniture products demanded in KSA and the products supplied. Since the local manufacturers are facing a dearth of raw materials and parts required for making furniture products, hence the demand is met by importing of furniture products. Seeing this huge opportunity, many international furniture giants are gaining share in KSA with many local companies also trying to expand their market space. It is expected that in future, the demand and supply gap will reduce with expected decline in import of furniture products.

Ken Research in its latest titled “The KSA Furniture Market by End Users (Home, Office, Hotels and Industrial), By Product Categories (Bedroom - Bed, Wardrobe, Dressing Table; Living Room - Sofa, Sofa cum Bed, Television Sets, Coffee Table and Center Table; Dining Room; Kitchen), Children furniture and Online Furniture Market – Outlook to 2022, suggested that growing population, increased urbanization, strong demand for housing and rising income will support the market for sales of residential furniture.

Key Topics Covered in the Report 

  • Saudi Arabia Market Demand for furniture Products
  • Saudi Arabia Furniture Market Size by Revenues
  • Saudi Arabia Furniture market by Organized and Unorganized Channel
  • Saudi Arabia Furniture Demand from Home Segment, Office, Hotel and Industrial Sector
  • Demand for Bedroom Furniture
  • Demand for Living Room Furniture
  • Sale of Sofa units in Saudi Arabia
  • Sale of Center Table by Value
  • Market Share of Al-Abdulkader Furniture Company
  • Sale of Almutlaq Furniture in Saudi Arabia
  • Riyadh Furniture units sold in the Saudi Arabia
  • Al-Jedaie Fabrics and Furniture Revenue
  • Saudi Arabia Online Furniture Market Growth

For more information on the market research report please refer to the below link:

https://www.kenresearch.com/consumer-products-and-retail/home-and-office-furnishings/ksa-home-furniture-market/142278-95.html

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Philippines Furniture Market by Type (Home – Bed Room, Living Room, Dining Room, Kitchen Furniture; Office; Hotel & Industrial), by Sales (Domestic and Export) - Outlook to 2021

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China Furniture Market Outlook to 2020 - Surge in Demand for Children Furniture and Rise in Trend of Online Furniture Sales to Shape Future

India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace and Preferences towards Organized Furniture Brands to Fuel Growth

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Ankur Gupta, Head Marketing & Communications
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Aging Cosmetic products witness a radical growth in Japan: Ken Research

Posted on 06 November 2017 by KenResearch Consumer Products and Retail ,

The cosmetics, personal care and fragrance industry thrives rapidly in Japan because they always prioritized their personal hygiene, and take great pride in how they present themselves. Japanese population is extremely sensitive to packaging. Any beauty and personal care product company is well-known by the combination of beauty product and packing. Japan has a set of packaging environmental laws and the consumers are disciplined in implementing them. The recyclable pack weight compared to the product weight ratio reduces steadily which is a part of the packaging environment and sustainability drivers. Cosmetics for the aged population need to display more usage features and should be consumer friendly. Japanese desire for constant improvement for any of the beauty and personal care products. The decline of birth-rate in Japan indirectly affects the beauty and personal care products. Japanese consumer packaging recyclability consists of refillable technologies, single package platforms, mobility, and airtight packing.

New generation beauty and personal care products are very sensitive to exposure of light and air. Therefore, airtight packing continues as a leading packing with improved innovative technologies applied in cosmetic packaging. Japanese are investing in recyclable resins and are making huge investments in recycling supply infrastructure. The most safe and stable material in beauty products packing till date is PET. The country is investing in the research and exploration of biodegradable resins. The Japanese brands prefer simplicity in the shape and design in the packing of the cosmetic products.

According to the study “Beauty and Personal Care in Japan”, supermarkets and drugstore are the leading suppliers of the beauty and personal care products in Japan. Colour cosmetic are capturing the attention of teenagers and professional young women in Japan. The affordable price of the cosmetics is affecting the Japan’s beauty industry with promising high quality and is giving the major international players a run for their money. Japanese government is encouraging the local industries to promote their manufacturing capabilities in the beauty and personal care sector. Thereby, promoting the heritage and culture of the Japan by using local ingredients traditionally.

Japanese consumers opt for decent quality products even if they are cheap. Any premium priced product does not affect the consumers trust level of products. Japan beauty and personal care products sector has many premium cosmetics brands featuring different target audiences, package design aspects or lifestyles. It was observed that there was a decline in the premium products purchases. The year 2016 witnessed a stronger growth despite the constraints of Japan’s economic uncertainty and population decline. The growing Japanese ageing population has provoked the leading domestic players to develop age-specific beauty and personal care products such as Lúcido, Prior, Sofina Beaute and Sofina Grace. These products address age-related concerns, such as body odour and scalp health.

Domestic leading players in Japan’s beauty and personal care are Shiseido, Kao, Kosé and Kanebo. These companies invest more in research and development and promote products that address major consumer needs. New product, Kao was developed focused on addressing specific needs. Kao was launched with easy-fill refill packs and reasonable price. Fancl's Beauty Bouquet was introduced for population in their 60s or older. Lion introduced Systema Haguki Plus Night Care Gel toothpaste to improve gum health while sleeping. Japanese use fragrance for enjoyment, personal expression and to minimising body odour. Mandom is one such body odour product used as antisocial targeting middle aged Japanese men.

Population decline has inevitably impacted the demand for beauty and personal care products. Baby and child-specific products suffered in Japan due to the declined birth-rate. Many Japanese women and women demand for skin care products for naturally beautiful skin and declined the use of heavy facial make-up. They opted for lighter alternatives such as BB/CC creams which are in strong demand with benefits such as boosting radiance, minimising pores, evening skin tone and softening wrinkles.

Shiseido is leading player in skin care products with double-digit value share. Shiseido is an iconic Japanese player with completed 140 years in the year 2012. The company has a strong global reputation for quality and innovation with premium and mass skin care. Other leading premium brands are Elixir, Clé de Peau Beauté and Benefique while the mass brands are Shiseido FITIT and Senka.

The beauty and personal care products has witnessed a slightly stronger growth in the recent years due to population ageing and population decline and is being maintained by leading players such as Shiseido and Kao. Age-specific products are leading addressing specific consumer needs. The beauty and personal care products in Japan may witness growth in the aged population products compared to other age products in the coming years.


Source: https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/beauty-personal-care-japan/139335-95.html

 

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Brazilian Luxury Eyewear: A gloomy market showing some signs of recovery with more accessible online retailing: Ken Research

Posted on 31 October 2017 by KenResearch Consumer Products and Retail ,

The Brazilian luxury eyewear market is composed to two different segments, luxury spectacle frames and luxury sunglasses. The presence of these products is wide spread and they are available in almost all the high-end Brazilian stores. There are over 35,000 optical stores in Brazil and most of them offer luxury spectacles and high-end sunglasses. This makes the Brazilian luxury spectacles and sunglasses distribution system unique in the world.

According to the market research report "Luxury Eyewear in Brazil", negative GDP growth rate, sky-high inflation, high tax rates and rising unemployment has severely impacted the luxury goods market, including the luxury eye-wear market. With no hopes of a quick economic recovery, even the most pliant consumers have reduced their purchase of luxury goods. But this slowdown in economy has a positive impact too. Because of reducing incomes, most of the high-income customers have reduced their foreign trips and they are doing their luxury shopping domestically. This means that the import of luxury goods in Brazil has taken a more sever hit of this economic slowdown and the domestic luxury goods have become a substitute of those imported products. In addition, in order to reduce their inventory, retailers are giving heavy discounts on domestic luxury goods. Therefore, the domestic luxury goods market has seen some recovery.

When it comes to luxury eyewear, because of this slowdown, traditional and innovative players are flourishing. They have expanded their market presence by using new e-retailing and personalised experience shops. Since, Brazil has a strong gift giving culture; most of these new players has set up multiple gift shops and hence experienced a rise in their sales. However, because of such an unstable market, new players are not entering into the Brazilian luxury eyewear market.

Sao Paulo and Rio de Janeiro are the hub for these luxury products, but now the market players have started expanding their operations to other regions as well. The number of online stores is growing as well, but since the people are still sceptical about the safety of online payment gateways, eRetailing is still a niche market with only a few players. As the economy is expected to start recovering in 2017, this market is expected to regain its status and the sale might increase in coming years. With the revival of economy, the Brazilian luxury eyewear market is expected to show some significant growth and returns for the companies working in this segment will increase.

For further study, please refer to the link mentioned below:

https://www.kenresearch.com/consumer-products-and-retail/luxury-goods/luxury-eyewear-brazil/112241-95.html

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ankur [@] kenresearch.com
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Thailand switched from analogue to digital television broadcasting services-Effect on Home Video Market: Ken Research

Posted on 26 October 2017 by KenResearch Consumer Products and Retail ,

Volleyball, boxing and football is the favorite sports for most of the people in Thailand and in their free time, most Thai families like to watch sports. In 2016, it was accounted that Thai’s were significantly attracted to world sport. During European football championship and Rio 2016 Olympics, there saw a significant increase in sales of television. Company also used its promotional tool to attract customers at that particular time. In 2016, maximum electronic product witnessed growth in terms of volume. In addition, home video, home audio and cinema are the electronic, which has shown significant growth in sales. Manufacturers are launching new and advanced products with improved quality imaging devices.

According to the market research report "Home Video in Thailand", however, consumers are price conscious and do not spend regularly on these items. Despite of economic downfall, there is growth because of consumer trend that focus on premium products. There is an effect to introduce new technology and innovation for consumer’s comfort to drive value sales by the manufacturers of home video in Thailand. Moreover, this has been successful among middle class to high-income consumers. The manufacturers are continuously trying to retain share and increase their sales during the economic downfall.

The leading company of home video in 2016 is Thai Samsung electronics Co. Ltd. in Thailand. With the retail volume of 37% this company also led the sales of television in 2016. There has been continuously development in home video products. Innovation, SUHD TV is the focus of the company, which is being the selling point in 2016. There is increase in quality of colour twice more than other television by nanocrystal technology and presents a display with 64 times more colourful, which has claimed by Samsung.

There is increase in value sales in 2016, as the families of Thailand are changing to new television because of the plan by the office of the National Broadcasting and Telecommunication Communication to stop analogue broadcasting companies are also providing set-top boxes to the consumers who are not willing to buy a new television set.

Thailand has switched from analogue to digital television broadcasting services in 2014. National Broadcasting and Telecommunication used the money received from bidding of the 24 commercial channels to give subsidy coupons for the households to help consumers to switch from analogue to digital television broadcasting services.

For further reading click on the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/home-video-thailand/116467-95.html

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ankur [@] kenresearch.com
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Connected Devices and Telematics are the Latest Luxury Portable Consumer Electronics in the US: Ken Research

Posted on 26 October 2017 by KenResearch Consumer Products and Retail ,

Luxury portable consumer electronics are cell phones, Smartphone's, tablets and laptops that can be operated on batteries. The factors affecting the luxury portable consumer electronics are the quality, detail and innovation of the packaging that are very crucial for commercial success of the products. The international competitors in the luxury wearable brand are Fitbit, Xiaomi , Apple, Garmin, Samsung and BBK. The luxury portable consumer electronics are mobiles, tablets, notebooks, and other smart devices. The factors involved in driving the luxury portable consumer electronics market are the increase in the number of smart devices, high capacity requirement of electronic devices, and evolution of different battery technologies. Luxury portable consumer electronics saw current value growth of 1% in 2016. This category remains negligible relative to the overall size of the luxury goods in the US. By category, current value sales of luxury mobile phones declined by 3% to USD11 million in 2016. Consumers do not look for luxury brands of mobile phones but inexpensive mobile phones that feature advanced functionality and usability.

The major competitors in luxury portable consumer electronics are Nokia Corporation, Motorola, Inc., Samsung, Sony Corporation, Apple Computer, Hewlett-Packard Company, Toshiba Corporation, Dell Inc., Research In Motion Limited, Palm, Inc., Eastman Kodak Company, Garmin Ltd., TomTom N.V. and Pioneer Corporation. The major competitors for the man-portable military electronics market are Exelis Inc., FLIR Systems, Inc., Harris Corporation, SAAB Group, General Dynamics Corporation, Thales Group, Rockwell Collins, Inc., Safran S.A., ASELSAN  Inc., FinmeccanicaS .p.A., AeroVironment, Inc., Sierra Nevada Corporation, Codan Limited, L-3 Communications Holdings, Inc., and Elbit Systems Ltd.

According to the market research report "Luxury Portable Consumer Electronics in the US", under the category of toys and games, AV/VR headsets were launched signifying the growth of wireless speakers.  The US homes are becoming more familiar with the wireless speakers and this advanced technology resulted in a strong growth. Wireless speakers resemble the future of luxury portable consumer electronics and the integrated Bluetooth and Wi-Fi functions are embedded into other models. In wireless speakers, Apple Inc., and ZTE USA Inc are the major competitor in the US under the luxury portable consumer electronics category. There is a steady growth in the wireless speakers and wearable electronics market compared to the stagnated growth in the smartphones and tablets market.

The growth of the portable media players was obstructed with the invention of luxury portable multifunction devices. About 90% of the Americans possess a cell phone, computer, MP3 player, game console, e-book reader or tablet computer. Out of this, 80% own a smartphone, making it the most wanted and popular gadget abandoning the landline phone connections.

The luxury portable consumer electronics in United States also includes portable medical electronic products. The portable medical electronic devices are respiratory products, heart monitors, pulse oximeter, blood pressure monitors, medical imaging and others. The top competitors are CareFusion Corporation, Abbott Laboratories, GE Healthcare, Medtronic, Inc., Roche Diagnostics, Panasonic, Philips Healthcare, and Siemens Healthcare.

Most popular consumer electronics in US are personal computers, TV sets, game consoles, tablets, smartphones, portable music players, navigation devices, digital cameras, audio or video recorders, DVD players, along with the emerging product such as e-readers, wearables or 3D printers. The latest consumer electronics combines the functions of multiple devices, such as a smartphone with camera, clock and MP3 functions and many more. The latest electronics trend is towards the connected devices and telemetric all a part of the Internet of Things phenomenon.

It was observed that the portable consumer electronic devices market has experienced swift growth in the past years. The luxury portable consumer electronics has witnessed both horizontal and vertical growth at a rapid pace. The largest consumer electronics market in the world is the United States with a massive growth and will witness a rapid growth in the coming years.

For further reading click on the link below:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/luxury-portable-consumer-electronics-us/112273-95.html

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Hardships of Leisure and Personal Goods Specialist Retailers in Venezuela: Exchange Rate Fluctuatuon Repercussions

Posted on 25 October 2017 by KenResearch Consumer Products and Retail ,

Venezuela is a South American country on the northern coast. The leisure and personal goods are bags and luggage specialist retailers, jewellery and watch specialist retailers, media products stores, other leisure and personal goods specialist retailers, pet shops and superstores, sports goods stores, stationers/office supply stores, traditional toys and games stores. The growth in this category has decreased due to rise in prices, low supply of goods and lack of imports.

The economic slowdown and exchange rate fluctuation in Venezuela has affected almost all sectors of the market. The increased terrorist attacks have also led to a drastic decrease in the consumer traffic in public areas, department stores and shopping malls. Therefore, the leisure and personal goods specialist retailers in Venezuela witnessed a descending growth in the current year.

According to the market research report "Leisure and Personal Goods Specialist Retailers in Venezuela ", the channels for leisure and personal goods specialist retailers in Venezuela are hypermarkets, supermarkets, discounters, convenience stores. The products of the leisure and personal goods specialist retailers are health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. The non-store retailing for leisure and personal goods is through store transactions, home-shopping, internet retailing, and direct selling. The new strict restrictions in Venezuela related to currency exchange controls and with suspension of payments, using national credit cards abroad has led to decrease in the sales of leisure and personal goods specialist retailers via foreign sites and lower the growth rate in this sector.

Leisure and personal goods specialist retailers include baby clothing, toddler clothing, active wear, casual wear, essentials, formalwear, formalwear-occasion, outerwear for men and women, Apparel / Clothing for boys and girls, footwear for all ages and excluding sports-specific footwear, sales of gold jewellery, silver jewellery and other precious jewellery like diamonds, platinum, precious stones (sapphires, emeralds and rubies), pearls (natural and cultured) and semi-precious stones (e.g. quartz, opal, topaz, amethyst, coral etc.), fashion jewellery (non-precious jewellery), hair accessories, belts, hats, gloves, scarves, sunglasses, ties, jewellery watches, suitcases, travel bags, briefcases, handbags, wallets and purses.

There are four ways of outlets for Leisure and personal goods specialist retailers in Venezuela; Value Retailers, General Retailers, Specialist Retailers and Online. The year 2016, Venezuela witnessed awful rise in the prices affecting medicines, food and clothing. The rate of inflation was very high such that to purchase a basic food for five people it became necessary to spend earnings of seventeen people. Therefore, in the coming years the leisure and personal goods specialist retailers market is expected to start growing with baby steps.

For further reading click on the link below:

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/leisure-personal-goods-specialist-retailers-venezuela/116395-95.html

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French Jeans market: Seeing the sunrise after a dark dawn with discounted deals: Ken Research

Posted on 24 October 2017 by KenResearch Consumer Products and Retail ,

French economy was passing through bad times is recent times, and the impact could be easily seen on the market. The market was seeing declined sales. In addition, this impact was on almost every product category, be it electronics, food or apparel. However, the French economy now stabilising, markets are now seeing some growth again. In 2016, the purchasing power of French population has improved. Moreover, this has resulted in increased sales, especially in the French apparel market.

Because of the slowdown, most of the French apparel and jeans manufacturers have seen some rough time. To make for the losses and to simulate sales, most of the apparel brands are now offering huge discount offers, especially when people have more disposable income with them. This has resulted in some significant growth in the sale volume of apparels and jeans. In addition to this, internet retailing is also pushing the sales positively as it is gaining popularity among the consumers. Internet retailing provides consumers with convenience of ordering from home and offer heavy discounts on products. This is resulted in increased popularity of this method of selling apparels online, which has provided the required boost to this industry seeing slowdown. In addition, several cheap and low-priced apparel brands, like Primark, are coming up in the market to satisfy the demand of lower end affordable clothing. However, these low-priced products and heavy discount offers might have increased the sale volume, but have influenced the performance in terms of value negatively.

The jeans market in France can be categorised into low-priced economy jeans, premium jeans for high-end customers, standard jeans for youngsters and super premium jeans. As for major players, Zara France lead the market. It is the largest jeans manufacture and seller in France. Vivarte SAS and Levi Strauss & Co. then follow it. Most of these companies has separate brands in separate categories. Like Inditex is the owner of Zara and Bershka, brands known for standard and economy jeans. Vivarte also has several brands in standard and economy jeans like La Halle, Kookai, Caroll and Liberto. Most of these brands target middle and lower income consumers. Levi’s, on the other hand, is a premium brand and target only high-income group customers.

French apparel and jeans market is expected to see some growth in near future. Although, the growth rate is expected to be low, but even this slow growth can be seen as a positive sign for the French jeans and apparels market players, which were facing sever slowdown in past few years. French economy in currently recovering and it might take some time to stand back on its feet, but once it does, the story seems to have a positive ending.

 

For further research, please refer to the below mentioned link:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/jeans-france/119287-95.html

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Ken Research
Ankur Gupta, Head Marketing & Communications
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+91-9015378249
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Jeans market in Germany: A saturated market with inundate demand: Ken Research

Posted on 23 October 2017 by KenResearch Consumer Products and Retail ,

In Germany, jeans are one of the favourite bottom wear for both youngsters and adults. Both college going and office going people wear jeans. Although the jeans market in Germany is highly mature and saturated, still, this market segment has seen significant growth in terms of both value and volume. The trend of casualisation has contributed significantly to the growth of jeans market in Germany.

The premium and super premium jeans market has grown the most, especially the premium jeans for women. Since past few years, women have started wearing jeans in offices. In addition, these women sought high quality designer jeans to maintain professionalism in office. Standard jeans for men and women are almost alike. Therefore, many sought jeans with some specific feature to maintain a descent appearance.

According to the market research report "Jeans in Germany", the jeans market in Germany can be segmented into economy jeans, premium jeans, standard jeans and super premium jeans. Each category is targeted to a specific segment of customers. Like premium and super premium, jeans are targeted for office workers and women. Men prefer standard jeans. H&M (Hennes & Mauritz) is the leading brand in jeans market in Germany. This is closely followed by C&A, with both having almost similar market share. Both companies are well recognised and have vast number of stores throughout the Germany. Still, both companies are facing intense competition with new entrants and other brands expanding their product base and expansion in the market.

Jeans is a matured market in Germany. The market is highly saturated and there are seldom new players entering into the market. Therefore, new products are also a rare event. In addition, sales of jeans are further reduced because jeans are highly durable products. Therefore, this segment is expected to grow, but with a very slow rate.

For further research, please refer to the below mentioned link:

https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/jeans-germany/119288-95.html


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Ankur Gupta, Head Marketing & Communications
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Tax Deduction-Ray of hope for mushrooming grocery-retailing sector in Thailand: Ken Research

Posted on 16 October 2017 by KenResearch Consumer Products and Retail ,

Traditional grocery stores are common in Asian countries. People still prefer small grocery stores in developing Asian countries like India and Thailand. In 2016, grocery retailers in Thailand showed robust growth despite most of the customers were low and middle-income customers and many of them were affected by severe drought in early 2016. Main reason for this significant growth was increasing number of retail stores and heavy promotion by them.

After the severe draught in early 2016, Thai government took multiple measures to simulate growth in market, tax deduction was one of them. People spending more than a certain amount of money were given tax benefit. This promoted consumers to spend more money in the market. On the other end, retail stores also stared reducing price and giving discount on various products to attract more customers. All these measure combined give the required boost and the grocery retailers in Thailand saw significant growth in sale in revenue earned.

According to the market research report "Grocery Retailers in Thailand", this market can be segmented into modern grocery retailers and traditional grocery retailers. Although traditional grocery retailers are leading the market, but modern grocery stores are seeing significant growth rates and are gaining ground. Major players in this segment are Big C, Tesco Lotus and CP All. CP All is leading the grocery stores sales in 2016. It has maximum number of retail outlets. The 7-Eleven stores by CP All are present all over Thailand. Since the competition is so intense, many of the market players have decided to introduce new products. Many others are expanding there reach by increasing number of their stores. Most of the grocery stores are offering various discount offers and offering reward points, which consumers can redeem in those stores while making purchase.

Grocery retailers in Thailand are expected to see significant growth levels in near future. This growth can be attributed to increase in number of stores, introduction of new products, price reduction and various discount offers. Hypermarkets and supermarkets are also expected to see some growth in terms of volume, but eRetailing is expected to grow the maximum with most of the young customers moving towards internet retailing.

 

For further details of the report visit:

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/grocery-retailers-thailand/93715-95.html

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Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

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