Click on add to cart to add all the sections in shopping cart
Click on the cart to proceed to payment
Click on Checkout to complete the final checkout
Targeting Millennials with Insurance
"Targeting Millennials with Insurance", explores consumers who have not yet entered the mass market. It identifies how millennials' needs and preferences differ to the mass market and where the opportunities lie in targeting them. With reference to each general insurance product it discusses the opportunity in targeting millennials, product penetration and the top providers among millennials, and what product features are important when targeting the demographic.
Millennials have differing needs and preferences when it comes to insurance compared to mass market consumers. This needs to be kept in mind when developing products and services. Ownership of insurable assets among millennials is low due to the economic landscape they have grown up in making it hard to save. They are more likely to rent than own a home, are interested in car sharing, and they prioritize holidays and short-term experiences as opposed to longer-term goals. These factors mean that in some product lines standard insurance packages do not fit their needs. Millennials are also digital natives who prefer to access goods and services online and will favor technologically innovative insurance policies.
There are 14.7 million millennials in the UK, which amounts to 28.6% of the adult population.
Millennials are most engaged with car and travel insurance. This is because they are more likely to learn to drive and go on holiday before moving out from home. 75.3% and 61.6% of millennials have car and travel insurance respectively.
Contents insurance is the most popular home insurance policy type among millennials. This is due to the fact that the majority of millennials live in privately rented accommodation.
Reasons to buy
Size the opportunity that exists in the millennial segment.
Understand the differing values, behaviors, and insurance needs of customers aged 18-34 compared to the mass market.
Improve customer engagement by recognizing what is most important to millennial customers and how insurers can adapt their products and services to meet their needs.
Discover the leading providers by product within the millennial market and what they offer.
Table of Contents
Single User License:
Report can be used by individual purchaser only
Report can be shared by unlimited users within one corporate location, e.g. a regional office
Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
Admiral Aviva AXA Hastings Direct Churchill Tesco Bank Barclays AA Direct Line Metromile Cuvva Allianz Belong Safe Back Me Up Insure A Thing Trov Alpha The Post Office Thomas Cook Nationwide O2 Petplan Animal Friends Asda Pets At Home Argos Kennel Club Healthy Pets FitBark PitPat Bought by Many
"Marketing Manager, Western Union Business Solutions"
"Sales Manager, Largest India Aesthetic Laser Manufacturer"
For Regular updates on our latest research reports