Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures
January 2019
15
About the Report
About the Report
Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures
Summary
"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.
Scope
- Discusses key features and packaging benefits of Mentos White Always chewing gum tub.
- Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
- Explores how this convenient pack format could be applied to other product categories.
Reasons to buy
- Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Products
Products
Packaging, innovation, Pack-Track, Seize+Adapt, chewing gum, Italy, convenience, easy to dispense, easy to open, easy to store, aperture, added functionality, sharing, on-the-go, food sector, personal care, OTC healthcare, household, pet food, tobacco, closure, lid
Companies
Perfetti Van Melle Italia Srl
Table of Contents
Table of Contents
Table of Contents
Executive Summary
What is Seize+Adapt?
The packaging innovation-convenience
How does the innovation align to TrendSights?
Wider opportunities for a tub with two dispensing apertures
Appendix
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