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Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures
"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.
- Discusses key features and packaging benefits of Mentos White Always chewing gum tub.
- Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.
- Explores how this convenient pack format could be applied to other product categories.
Reasons to buy
- Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Table of Contents
What is Seize+Adapt?
The packaging innovation-convenience
How does the innovation align to TrendSights?
Wider opportunities for a tub with two dispensing apertures
Single User License:
Report can be used by individual purchaser only
Report can be shared by unlimited users within one corporate location, e.g. a regional office
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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
Perfetti Van Melle Italia Srl
Packaging, innovation, Pack-Track, Seize+Adapt, chewing gum, Italy, convenience, easy to dispense, easy to open, easy to store, aperture, added functionality, sharing, on-the-go, food sector, personal care, OTC healthcare, household, pet food, tobacco, closure, lid
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