Poland Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Small, Medium and Large) and by Major Regions - Outlook to 2022

Region:Europe

Author(s):

Product Code:KROD38

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Published on

January 2018

Total pages

90

Table of Content

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About the Report

About the Report

The report titled “Poland Car Rental Market by Market Structure (Organized and Unorganized Sector), by Mode of Booking (Online and Offline), by Clients (Leisure and Business), by Pick-Ups (Airport and Off-Airport), by Car Type (Small, Medium and Large) and by Major Regions - Outlook to 2022” provides a comprehensive analysis of the car rental market in Poland. The report covers various aspects such as overall market size of Poland car rental, cab aggregator, self driven car and car sharing in terms of transaction value, segmentation on the basis of market structure (organized and unorganized sector), by mode of booking (online and offline), by clients (leisure and business), by pick-ups (airport and off-airport), by car type (small, medium and large) and by major regions. The report also covers trends and developments, issues and challenges, regulatory scenario and SWOT analysis of Poland car rental market. The report covers snapshot and business models of cab aggregator market, self driven car, car sharing, car pooling/ride sharing and bike aggregator market in Poland. The report also covers the competitive landscape of the industry and comprehensive profile of leading players (Express Sp zoo Spk, Avis Budget Group Inc, Hertz Corp, The, Sixt AG, Europcar Groupe SA, D'Ieteren SA) operating in the market.

The report concludes with future outlook and projections of Poland car rental market, major macroeconomic indicators and upcoming trends affecting the market have also been highlighted in the report. The report also serves competitive scenario for each market which exists in car rental industry to get an in-depth understanding of car rental sector in Poland.

Poland Car Rental Market
Poland possesses adequate assets and tourists attractions as well as sufficiently developed network of tourists. Poland’s diversified natural conditions provide a potential for tourism in mountain regions which has aided the tourism industry and positively affected the car rental industry for leisure purpose. At present, Poland’s car rental market is mature, with the presence of global and domestic players in the industry along with growing small and medium enterprises in the car rental ecosystem. During the period 2012-2017, Poland car rental market grew at a CAGR of ~% in terms of transaction value and ~% in terms of fleet size. Car rental services in Poland have been increasingly gaining prominence with growth in the number of corporate clients coming from international headquarters backed with leisure tourists inclined to car rental services especially during summer and holiday seasons. The car rental companies in Poland are constantly upgrading the services offered to the customers to efficiently meet the increasing consumer demand. The car rental process has been made very agreeable including the convenience of online booking and payment, among other alternatives. In terms of transaction value, the car rental market augmented positively from USD ~ million during 2012 to USD ~ million during 2017. Growth of insurance replacement car rental market, rising demand for online booking and demand from tourists have been major growth drivers of Poland car rental market during 2012-2017.

Poland Car Rental Market Segmentation
By Market Structure: In terms of revenues, Poland car rental market is dominated by organized players which accounted for a share of ~% (USD ~ million) during 2017. The organized players in the Poland car rental market dominated in terms of fleet size and transaction value as the global and domestic players have been focusing on increasing their presence in the country. Major organized players in the car rental industry in Poland include Express Sp zoo Spk, Avis Budget Group Inc, Hertz Corp, The, Sixt AG and others. The unorganized market accounted for a share of ~% (USD ~ million) during 2017. Unorganized segment in the country has witnessed increasing growth rate in recent years with growing trend of insurance replacement car rental in the country which has resulted in introduction of new small and medium car rental enterprises in the country.
By Trips: In terms of transaction value, business clients dominated the Poland car rental market during 2017 which accounted for ~% (USD ~ million) of the transaction value during 2017. The increasing number of business travelers of corporate clients coming from international headquarters has boosted the demand for car rental services from business segment during 2017. Car rental companies majorly tie up with companies to attract more corporate clients and earn higher revenues. Trips for leisure purpose accounted for a share of ~% (USD ~ million) during 2017. The demand for car rental for leisure purpose is majorly driven by tourists’ arrivals in summer and holiday seasons.
By Mode of Booking: Offline as a mode of booking dominated the car rental segment in Poland which accounted for a share of ~% (USD ~ million) during 2017. Offline booking includes booking through phone calls, SMS and by directly approaching a car rental company (face to face). Online car booking accounted for a share of ~% (USD ~ million) during 2017. Online as a mode of booking car has been increasingly gaining prominence in Poland as major companies have established online platforms to beat the market competition and provide better customer services. Additionally, entry of cab aggregators such as Uber, have aided the online segment in the industry.
By Car Type: Small cars have dominated the car rental market with a share of ~% (USD ~ million) in terms of transaction value during 2017 due to economic price and likability of travelers. Medium and Large cars accounted for a share of ~% (USD ~ million) and ~% (USD ~ million) respectively, during 2017. The customers for the large car segments represent big corporate, luxury hotels and the high income tourists.

Poland Cab Aggregator Market
The cab aggregators in Poland have positioned themselves in the market by promoting the advances in the services offered by them in comparison to the car rental companies and other local taxis in terms of price, age of the cars, hospitality and others. The entry of cab aggregators in the market has augmented the competition among the taxi services especially in terms of price. The cab aggregators have experienced a visible growth in their revenue over the years of their term in Poland but a major global player, Uber has been facing issues and law suits for unethical practices. The cab aggregator market in the country has been growing on the back of growing internet & Smartphone penetration, increasing demand from working age population and ease & convenience of the customer. The cab aggregator market in Poland has augmented from USD ~ million during 2012 to USD ~ million during 2017 at a CAGR of ~% during the period. Leading players in the cab aggregator market in Poland include Uber, and iTaxi.pl.

Poland Ride Sharing Market
The concept of ride sharing is witnessed as an individual availing the benefits of using a car without singularly bearing the costs and responsibilities attached to the car. Ride sharing in Poland is an emerging concept and is already gaining prominence in the market. However, it has not fully captured the market but is slowly gaining popularity and people are starting to accept this concept of car rental. Sociologists have noted that Poles show a relatively low level of trust towards each other. However, this is changing in recent years, especially with the sharing economy evolving as a concept. Local ride-sharing and bike-sharing schemes and peer-to-peer platforms such as Uber and Blablacar.pl are all performing increasingly well in Poland. The car sharing market in Poland has augmented from USD ~ million during 2012 to USD ~ million during 2017 at a CAGR of ~% during 2012-2017. It is expected that car sharing market will flourish in upcoming years on account of improving economic scenario, growing off-airport car rental market and growing market penetration of these companies.

Future Outlook of Poland Car Rental Market
Poland car rental has evolved intensely in the very recent years and is also expected to evolve in similar fashion in the near future. Good economic situation, growth of tourism in the country, rising number of small and medium car rental enterprises and rising demand from corporate and individual client will majorly account for the growth of Poland car rental market in upcoming years. It is expected that large global and domestic companies that have the largest fleet sizes will remain dominant in the short term car rental segment during forecasted period. It is anticipated that Poland car rental market will witness intense pricing competition with domestic players focusing on reducing rental rates to compete with international players in the market and attract more customers. It is anticipated that online as a mode of booking will dominate the car rental market accounting for a share of ~% during 2022 as the customers are increasing dependence on internet and Smartphone. The overall car rental market will grow from USD ~ million during 2018 to USD ~ million during 2022 at a CAGR of ~% during the forecasted period.

Key Topics Covered in the Report
Car rental in Poland
Value Chain Analysis Poland Car Rental Market
Poland car rental market size
Poland Cab Aggregators Revenue
Major Players in Poland Car Rental Market
Car Rental Companies in Poland
Competition in Poland Car Rental Market
Poland Self Driving Car Market Revenue
Non Chauffer Rental Car Market Poland
Poland Car Rental Market Future Growth
Express Sp zoo Spk Car Rentals Market Share
Avis Budget Group Inc Fleet Size
Hertz Corp, The Revenue from Car Rental
Sixt AG competitors
Future of Poland Car Rental Market
Trends in Car Rental Market Poland
Market share leading companies Poland Cab Aggregators
International domestic tourism Poland
Growth Poland Bike Rental Industry
Poland Cab Sharing Market
Ride Sharing Market Poland

Products

Products

On-Airport, Off-Airport, Self Drive, Chauffer Driven Car Rental, Cab Aggregator, Long Distance Car Rental, Car Leasing, Car Pooling, Ride Sharing Apps, Bike Rental, Short Term Car Rental, Organized Car Rental Market, Small Car rental,Leisure Car Rental, Online Car Rental, Off-line Car Rental


Companies

Express Sp zoo Spk, Avis Budget Group Inc, Hertz Corp, The Sixt AG, Europcar Groupe SA, D'Ieteren SA

Table of Contents

Table of Contents

1. Executive Summary
2. Research Methodology
3. Poland Car Rental Market Overview
4. Poland Car Rental Market Size
4.1. By Transaction Values and Fleet Size, 2012-2017
5. Poland Car Rental Market Segmentation
5.1. By Market Structure (Organized and Unorganized Sector) by Transaction Value, 2017
5.2. By Mode of Booking (Online and Offline) by Transaction Value, 2017
5.3. By Clients (Leisure and Business) by Transaction Value, 2017
5.4. By Major Regions, 2017
5.5. By Pick-Ups (Airport and Off-Airport) by Transaction Value, 2017
5.6. By Car Type (Small, Medium and Large) by Transaction Value, 2017
6. Snapshot on Poland Cab Aggregator Market
7. Snapshot on Poland Self Driven Car Market
8. Snapshot on Poland Car Sharing Market
9. Snapshot on Poland Car Pooling/Ride Sharing Market
10. Snapshot on Poland Bike Aggregator Market
11. SWOT Analysis of Poland Car Rental Market
12. Trends and Developments in Poland Car Rental Market
13. Government Regulations in Poland Car Rental Market
14. Competition Scenario in Poland Car Rental Market
15. Market Share of Major Players in Poland Car Rental Market
16. Matrix for Cross Comparison of Major Players in Poland Car Rental Market (Fleet Size, Average Rental Duration, Average Transactions per Car, Average Ticket Size, Number of Trips per Day, Major Operational Areas, Transactions)*
17. Competitive Landscape of Major Players in Poland Car Rental Market
17.1. Express Sp zoo Spk
17.2. Avis Budget Group Inc
17.3. Hertz Corp,
17.4. The Sixt AG
17.5 Europcar Groupe SA
17.6. D'Ieteren SA
18. Poland Car Rental Market Future Outlook and Upcoming Trends
18.1. By Transaction Value and Fleet Size, 2018-2022
18.2. By Mode of Booking (Online and Offline) by Transaction Value, 2022
19. Analyst Recommendations
20. Macroeconomic Factors Impacting Poland Car Rental Market
20.1. Internet and Smartphone Users in Poland, 2012-2022
20.2. International Inbound Arrivals and Domestic Tourists, 2012-2022
20.3. Working Population in Poland, 2012-2022

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